ARCADE
For movement creators with more ideas than time
Build and launch your next digital offer in 3 weeks.
Vision, strategy and AI as the accelerator,
so tech stops slowing down your creativity. Bring the idea. We'll help you shape it, build the system around it, and get it into the market.
3 private spots only
Your business should be able to keep up with your ideas
You're a creator. You have a movement business, an audience, and probably far more ideas than you have time to execute.
A workshop. A challenge. A tiny program. A new membership. Something completely weird that came to you in the shower this morning.
Then reality kicks in.
You need the
And suddenly the fun idea you had ten minutes ago feels like a three-month project.
We know that feeling very well.
01
We used to need a team of 7 to launch an idea
At one point, Alessia and I needed months of preparation and a team of seven to run a proper launch. It worked. It was also heavy.
Every new product idea came with so much work attached to it that eventually I started resenting Alessia coming to me with another idea. Which is pretty terrible when you're married to someone who is basically an idea machine. 😂
We had more things we wanted to create than we could physically bring into the world. So we launched less. And the business became much less creative because of it.
Then: a team of 7
→
Now: two of us
02
Now a new idea feels exciting again
These days, Alessia can wake up with an idea for a new program and I don't immediately start calculating how many people we need to hire. I get excited with her.
We talk. We shape the idea. We figure out what the offer actually is, who it's for, what people will experience, how we want to sell it and whether we're genuinely excited to make it.
Then we use AI to remove a huge amount of the technical weight around it.
Sometimes we can go from idea to something people can buy in a couple of days. That changed everything for us.
03
AI didn't make us less creative. It gave us more room to create.
- We don't ask AI to invent our ideas.
- We don't hand over our voice.
- We don't ask it to decide what our customers need.
That part is ours.
- We bring the vision.
- We make the strategic decisions.
- Then AI helps us build much faster.
The less technical friction we have, the more willing we are to experiment. And that means we can test an idea while we still care about it. Some offers work beautifully. Some teach us something. Then we make another one. That's the game.
04
We started playing again
Over the years, small offers have helped us grow our memberships, generate $10k, $15k and $20k months, test new ideas and keep the business feeling alive.
And because we've done this again and again, we've developed a process for taking something from
"I have this idea..."
"People can buy it."
That's what ARCADE is built around.
Some of the things we've built this way
Two of us, a few days of work each.
14 small offers in 11 months
231 sales
Most sold within 2 days of us creating the checkout
3 new offers in under 4 weeks last winter
Wings
3h 33m
from offer created to first sale
New Year's Day
- 15:48We created the offer in Kajabi.
- 19:21First sale.
- By Monday night16 people had bought it.
Made from recordings we already had. Team: Alessia and me.
APLOMB
6h 48m
from the last page finished to the first sale
- Saturday 14:56Last page finished.
- Saturday 21:44First sale.
- By Wednesday30 sold.
- In MayWe reopened the same checkout and sold 19 more.
49 people. About three days of work, again from content we'd already made.
DIVINA
39 in 8 days
sold before it was finished
- SaturdayWe opened the presale.
- Before midnight7 people bought.
- Day 839 in the first 8 days.
An idea validated before we'd finished making it.
Welcome to ARCADE
ARCADE is a private 3-week co-creation experience with Alessia and me. You bring us an idea you want to launch. Together, we'll turn it into a clear offer, decide how to position and sell it, design the experience around it, and guide you as you use AI to build what you need.
We do not build it for you. That matters. You'll be the one creating the pages, connecting the systems and bringing the offer into the world. We'll help you make the right decisions, show you how we approach the process ourselves, guide you when you get stuck and use AI to remove as much unnecessary friction as possible.
Because the goal is bigger than launching one offer. I want you to leave ARCADE knowing: "I can have an idea and actually do something with it."
What we'll build together
During the three weeks, we'll work through:
- Your offer concept, outcome, positioning, name and price
- The experience and delivery model
- Your sales page
- The messaging and angles you'll use in your content and emails
- Your launch strategy and timeline
- The funnel required to sell it
- The AI-assisted technical implementation inside Kajabi or another compatible platform
- Getting the offer live and in front of your audience
You'll also get access to the resources we've created from years of actually doing this ourselves, including Hot Micro Offers where relevant.
The target is simple. Before the three weeks are over, your offer is in the market. People can see it. People can understand it. People can buy it.
This is co-creation, not a course
Onboarding
We start with an onboarding session where you bring us your ideas, your existing business, your audience and anything you've already been thinking about.
Then we work together for three weeks.
Voxer
You'll have Voxer access Monday to Thursday. We won't always reply immediately, but we will reply to every question.
MonTueWedThuFriSatSun
Calls
There isn't a predetermined number of calls.
If your question can be answered properly with a voice message, that's what we'll do.
If we need to share a screen, make decisions together or get into something properly, we'll get on a call.
We don't want to fill your calendar just so ARCADE looks more valuable. We'll use the right format for the problem in front of us.
ARCADE is probably for you if...
- You already have an audience and a real movement business.
- You're creative and you move quickly.
- You have more ideas than time.
- You want to make and sell more things without needing to manage a bigger team.
- You're tired of technical complexity making every new offer feel heavier than it should.
- And you'd much rather launch something, see what happens and adjust than spend six months trying to predict the perfect launch in advance.
The investment
$3,000
- Three weeks
- Direct access to Alessia and me
- Your idea shaped into an offer
- A strategy around it
- The technical system built by you, with our guidance and AI doing the heavy lifting
- And something real in the market before we're finished
There are 3 ARCADE spots. That's what we can comfortably hold while giving each person proper attention. If they fill, we'll start a waiting list for the next round.
A small but important note about the money
I want the $3,000 investment to feel meaningful. A stretch can be good. Stress isn't.
If investing in ARCADE means you won't be able to comfortably pay your rent, mortgage, team or bills this month, please don't join. There will be other opportunities. We want people inside ARCADE who can put their energy into creating and launching, rather than worrying about whether they should have spent the money.
If you can make the investment responsibly and you feel ready to move, come play.
Frequently asked questions
Do you build the funnel and pages for me?
No. This is co-creation. We'll think through everything with you, help you make decisions, show you how to use AI to remove technical friction and guide you while you build. You leave knowing how to do this again, rather than becoming dependent on us every time you have another idea.
Do I need to know how to use AI?
No futuristic technical skills required. You need to be willing to learn, experiment and follow instructions. We'll show you how we use AI as a practical business tool, rather than something shiny to play with for five minutes and forget about.
What software do I need?
We use Kajabi ourselves. If you use another platform, the level of AI integration will depend on what your software supports. If your setup has limitations, we'll work with what's realistically possible.
How many calls do I get?
There isn't a fixed number. You have Voxer access Monday to Thursday. If your question needs a voice reply, we'll answer there. If it needs screensharing, proper discussion or a working session, we'll schedule a call. We care more about moving the project forward than counting calls.
What if I don't know which offer I want to build yet?
Bring your ideas. Choosing the right one is part of the process. You don't need to arrive with the whole thing figured out. You do need an existing audience and enough understanding of your business for us to have something real to build from.
Is there a refund policy?
All payments are final. There are no refunds. We're going all in on the three weeks together, and we expect you to do the same. Please make sure the investment feels financially responsible before joining.
What happens after the three weeks?
You'll have a live offer, the experience of taking it from idea to market, and a process you can use again the next time inspiration hits. Hopefully much faster than before.
ARCADE
Your next idea doesn't need to become a six-month project.
Maybe you already know what you want to build. Maybe there are five ideas fighting for attention in your head right now. Bring them.
We'll choose one. We'll shape it. You'll build it. And we'll get the thing into the market while you still feel excited about it.
Your business should be able to keep up with your creativity.
Welcome to ARCADE.