Ok… we have 2-3 seconds to “hook” you to keep on reading this page.

(And we’re not going to do that)

If you’re NOT serious about

simplifying your business

(and scale sustainably this time),
please close this page now.

***Still here?* *Awesome!***

You landed on this page probably because you found Iacopo (me) or Alessia (my wife) on social media. Content about online business, burnout, mindset, simplifying, making money and all that jazz.

…and since you can’t trust anyone nowadays you decided to check out our website to see what the fuss is all about.

If you are looking for free resources here, you won't find any. No "lead magnets". This way you don't waste time downloading a resource you'll never even look at, our business stays simple while we keep our email list clean from freebie seekers! Win-Win.

>>>> If instead, you're interested in actual

solutions to simplifying your business ,

you're in the right place.

Alessia Lugoboni and Iacopo Di Luigi showing off the online entrepreneur lifestyle

So, hi!

Iacopo and Alessia here

It’s an absolute pleasure to meet you!

(I know you’re just reading a web page, but that’s what we’d say if we met you in person)

>>> Now’s the time for us to brag about our accomplishments so that you’d think: “Wow, these guys know their stuff”.

And we’re totally going to do that!

Because, I don’t know you but, I would never listen to an out-of-shape personal trainer, would you?

So here’s why we’re so amazing…

From Stressful Business
to Multiple 6-Figures Freedom

In 2016 we launched a YouTube channel called 'Lazy Dancer Tips', which grew to about 220k+ subscribers and became our first online business, generating multiple 6-figure per year in digital product sales.

And also, here’s why we “ruined” our life by doing so for 6-7 years…

Iacopo Di Luigi and Alessia Lugoboni working at their desk, following the hustle & grind culture

We believed the
Hustle & Grind Culture

Growing a business no matter what, chasing money, working hard, and ignoring our mental health.

Feeding the social media algorithm to grow vanity metrics like subscribers, views and opt-ins to our email list. Trying every possible funnel to squeeze more profit from any sale on our website.

It worked wonders, don’t get me wrong...

but we forgot to design the most important piece of the puzzle:

>>>> Our Life.

At the peak of our “success”, we found ourselves:

Making $30-40k/month
Managing a team of 7 people
Owning a flat in London
Travelling and living in the countries we wanted
Buying a Porsche

>>>> But stuck!

In the hamster wheel of content creation
Constant promotions
Product development
Positioning of new offers
And funnel building.

We traded our high-paying 9 to 5 careers for a high-paying 24/7 business.

In 2023 Alessia freaked out on me.

and we finally faced the fact that we were burned out, and overwhelmed.

Things had to radically change.

Iacopo and Alessia enjoying a fulfilling life thanks to a business designed for it

We decided to stop doing all the tasks that sucked the fun out of our life:

>>>> Creating content for the masses

>>>> Managing a team

>>>> Being in constant promotion mode

>>>> Stay chained to our desks every day

And designed a business that could bring us:

>>>> More Profit

>>>> More free time to take care of our health, friends and family

>>>> Travel more and bring our business anywhere if we need to

>>>> Adopting a business model so simple that it could be managed with no team

>>>> Only share on social media what excites and matters to us

>>>> Working only with dream clients and having a bigger impact on their lives

This is what we’re passionate about and we want to help you achieve the life you dreamt of when you launched your business,

rather than bending over backwards to make your business grow at all costs.

>>>> We want you to scale your business in a way that fuels your lifestyle and gives you joy every day, not on an imaginary “one day”

If you read this far you may be thinking:

“Yes, you guys understand me, have you got any resources available for purchase?”

We do, but it really depends on how closely you want to work with us and if you qualify.

1 >>>> Work closer with us

We love coaching people 1:1. It's where we can create the biggest transformations, but we don't accept anyone.

Check if You Qualify for Our Coaching

2 >>>> Fix something specific

We run occasional workshops to tackle specific topics like conversion events or our stress-free scalable coaching model. We deliver these live but you can access the recordings too.

Checkout Our Workshops & Resources

3 >>>> If you're not ready, that's ok.

You can watch a free video where I unpack how we make $10-30k/m, working 3-4h/day with no team (full blueprint)

Watch the Video