Hi! Iacopo and Alessia here,

Your people love your work, they like your content, they ask you for more, so your paid products, your membership or courses, are becoming packed with your best advice…

and the more you create, the more you ask yourself:

“Why don’t people just jump on them?”. You would!

You’ve worked so hard for your career as a movement professional.

• Your yoga classes are elevating
• Or your Pilates routines make people feel elegant and toned
• Or your dance classes make people dream
• Or your fitness training makes your guys proud when they look at themselves in the mirror.

That’s your zone of genius… working with people.

But people are not going crazy over your products because you sell to them as an expert.

That’s why people don’t "get it".

You sell them what they need: your training. 

But they’re not experts, and they don’t know why they need your work. You need to make them get there.

You do this with content that makes your followers think: “I need this”, and offers that make them think “I want it now”.

You have enough certifications

You may think that by adding the next certification to your wall, people will finally believe you know your stuff.

The thing is, nobody cares how many pieces of paper you’ve collected. Unless you’re a surgeon about to perform open-heart surgery on me… if that’s the case, please, keep studying.

But if you look fit and you’re the embodiment of your practice… if your best clients get results and love you…

That’s good enough proof that you’re ready for them.

Bettering yourself is a never-ending journey we should all pursue, but what will make people buy from you every day, on repeat, is...

the way you talk to them in your content and how you present your offers. Period.

What we stopped doing to earn more

Alessia and I have spent the past 10 years growing our online business, and after serving thousands of students all around the world, we realised what we should have stopped doing way earlier 👇

• Keep creating monthly exclusive content for our membership.

• Never offer 1:1 sessions if it doesn’t feel aligned with us.

• Teaching in our content only created an audience of freebie seekers.

• Believing our products were not good enough.

Lazy Dancer Tips was the most profound personal development journey we’ve ever embarked on.

We understood why people love to dance, what attracts them to a specific person online even if there are hundreds in the same niche.

We realised that if we learn to speak to them in a way that makes them feel heard, seen and activated… then the sale becomes easy, and that’s ultimately how we transform lives.

You know you’re amazing at what you do, you have proof.

Now the only thing you need is to learn a new language to make your audience obsessed with you, while presenting offers that your people cannot say no to.

The easiest YES your audience can say to you.

Alessia and I want to help you craft your next offer. We’re not talking about your next flagship program that will take you months to put together, and probably nobody would buy.

We want you to craft a small but powerful digital product that will become the easiest YES your audience can say to you.

This is what we found helps people get into our world, get a taste of how we can help them, so that they’ll keep coming back for more.

This created for us: first-time buyers who became long-term customers for years.

That’s the foundation of any reliable and predictable online business.

We want to help you create the product that will generate and turn first-time buyers into higher-ticket clients or just recurring customers.