
Your best sales copy is already in your head.
You don’t need to become a professional copywriter.
→ You just need a clear structure, some prompts to get unstuck, and a way to put your voice into words that resonate and convert.
ACCESS THE SALES PAGE FIX
Isn’t it frustrating when…
→ You know your offer is great
→ The price is right
→ The product itself produces results
But sales are just not at the level you want.
Many factors can cause low sales, and one of those is your sales page. This is especially true if your content is not doing much of the pre-selling for you because you’re unclear on your story, method and your value proposition. In that case, your sales page needs to do all the heavy lifting.
If you’re unable to connect with your audience emotionally and logically, sales will always remain low.
You are not a pro copywriter
You just want to help people
And when you write your sales pages, it’s usually an afterthought. But guess what?
If there’s no energy in your sales copy, there’s no value exchange, not to mention money exchange.
You don’t need a copywriting course, because your best sales copy lives inside your head, around 3 important elements:
→ Your story → Your method → Your values
Instead of trying to come up with copy to generate sales, write words that connect and express your value to the very people you want to help.
But you won’t help anyone if your sales page doesn’t convert.
ACCESS THE SALES PAGE FIX
My approach to sales copywriting is simple...
It’s not just what you write that sells,
It’s the energy behind the writing.
When we are not clear on what people want, why they should listen to us and how our product can help them, we end up stuck in front of a blank page…
Actively procrastinating on Instagram, checking what our competitors are doing, with the excuse of looking for inspiration.
But that leaves us even more creatively depleted.
When instead we know what stories matter to our audience, the clear steps of our method and exactly how that can help fix their problem...
Your energy shifts,
and the sales page writes itself.
Hi, Iacopo and Alessia here,
You may know us as we're the co-founders of Lazy Dancer Tips, a YouTube channel with more than 230k subscribers that has sold more than a million dollars in digital products.
Alessia (my wife) and I were not marketers.
She was a professional ballet dancer and teacher, and I was a Visual Effects artist.
When we launched our first membership, despite having thousands of subscribers on YouTube, we struggled to get our first 50 paying members at $9/month…

And our self-standing products? It didn’t matter how good the products were; sales were always low, and we couldn’t figure out why.
We were serving an audience for free, but without knowing how to convey the value of the amazing paid products we built with blood, sweat and tears, we felt lost.
Over the years, we learned marketing, tried every strategy out there, hired expensive agencies and professional copywriters, only to realise that...
There is NO magic trick or secret words to use to make people buy…

That’s why we created something simple that works
Whether you’re just starting or already selling but stuck.
INTRODUCING:
THE SALES PAGE FIX

Let's unpack what's included

→ Our $1M Sales Page Template
Writing sales copy is not natural for many of us coaches and consultants. We shine by helping people, not necessarily selling to them. Most of us are not natural writers, and writing persuasive copy often forces us to become a version of ourselves we don’t enjoy.
This template is your little helper to break down each of the crucial elements of a sales page that sounds and sells like you. This is not a list of dark copywriting secrets; this is a guide put together for you to gain clarity on how to extract your voice and use it to write words that will make your audience feel like they need to get access to your products or services.

→ Step-by-Step Email Course
How many times have you got a template and got stuck after 10 minutes of using it? It happens to anyone, but not this time.
You’ll receive a 10-day email course to help you write one section of your sales page at a time. We’re not here to rush a performative sales page that sounds needy; the goal is to write a letter to your friend in need of your services, with no overwhelm and no writer’s block.

→ Your Personalized Sales Copy GPT
Even the most introverted person can’t stop talking about what they’re passionate about. That energy comes from clarity around our story, our method and how we can help others.
This trained GPT will help you uncover your key stories to connect with your audience emotionally, while clarifying your method and your values using a language that will satisfy them logically too.
Is there a guarantee this will work for me?
No Refunds. Just Respect.
This is a $9 product packed with tools, training, and a trained GPT you’ll have instant access to... which means I can’t take it back once it’s in your hands.
I know this framework works. It’s helped us generate over $1M in digital sales, and it can work for you too.
But if you need a refund policy to feel safe, this offer probably isn’t for you.
I’d rather be upfront than try to convince you.
Questions you may have
How am I going to receive the guide and the resources?
Does this product expire?
Will this template work regardless on which web platform I use to host my products?
I’ve never written a sales page in my life, is this for me?
The solution is simple
If you’re tired of staring at a black page, feeling like you’re wasting your time writing another sales page that won’t convert, why don’t you just use the framework we have used over and over again to make thousands of sales?
You’ve got the offer.
Now it’s time to give it the words it deserves, without overthinking every sentence.
LET’S FIX YOUR SALES PAGE