Free Masterclass

Want to learn 
HOW TO   SELL MORE  
of your products or services

                   

     >>>> doing marketing the non-pushy way?

we'll show you how to write a web page to boost your sales

👉 without ever having to say "Buy Now"

Download our Free Framework

Want to learn 
HOW TO   SELL MORE  
of your products or services

                   

>>>> by doing marketing the non-pushy way?

We’ll show you how to write a web page to boost your sales.

👉 without ever having to say "BUY NOW"

Download our
Free Framework

From stressful

job careers to

MULTIPLE 6-FIGURE 

BUSINESS OWNERS

 

 

 

Hey!  We are Iacopo Di Luigi and Alessia Lugoboni, thanks for stopping by. You may know us as founders of Lazy Dancer Tips, one of the world’s most loved online resources for adults in love with Ballet.

 

   But we’re also business strategists   and recently embarked on this crazy mission of helping talented millennials with great products like us back in 2016, who hated marketing and sales and, quite frankly, don’t understand what the whole fuss about dancing on TikTok is.

 

 

I was a self-taught

Computer Graphic Artist

that  MADE IT. 

I worked on VFX oscar winning titles like Interstellar and Hugo Cabret. But after 15+ years of career in the visual fx industry, my priorities started to shift.

>> I used to love working 12h+/day to meet unreasonable deliveries on bigger and bigger projects.

But slowly I started to realise that, even if I was paid fairly well on paper, living in an expensive city like London was draining our bank account.

Yes, I had a “cool” job

and, I could always brag about the latest movie I worked on with family and friends… but that only fed my ego. I wasn’t truly fulfilled and I was always concerned about finances.

 

 

My life’s passion

has always been  Ballet. 

Since I’ve left school, I worked in some of the most incredible theatres around the world,

>> dancing for important companies like the Royal New Zealand Ballet, Phantom of the Opera and the West End shows.

I lived out of a suitcase for the majority of my career, fighting the Ballerina stigma of not being considered a true artist but just an employee, having to push my body to the extreme to meet the impossible demands of the job.

When I decided to start teaching ballet in London, it was either hard finding someone that hired me without a “certification” or very expensive to rent a studio.

Something had to change.

From side hustle
     to multiple 6-figures

 

In the hope of replacing our primary source of income, we created a youtube channel to help adults enjoy the art of Ballet.

After about 17 months and 15k subscribers gained on youtube, we launched our first digital product but we had very little response (even after all that unpaid hard work). 

 It took us 2 more years to figure out 
 how to market and sell our products 

while remaining true to our nature: without being salesy or pushy like many other marketers out there.

We now have a multiple 6-figure/year business

that serves thousands
of paying students

from around the world that can enjoy the art of ballet without feeling the embarrassment of being judged by anyone.

more than 7000 students all around the world
the journey

It was 
NEVER 
about the
money

 

 

 

 

We always followed our passion,

never money, the same was for our online entrepreneurial journey.

We wanted to use our talent to build something to improve other people’s lives. If we learned any lessons from the past years, it is that we have to take care of our community, so that it can take care of us in return.

arrows pointing down
Iacopo and Alessia drinking Pina Colada

 

Thanks to our online business we can now:

 
     >>>> enjoy more time off  
     >>>> cultivate hobbies  
     >>>> take care of ourselves  
     >>>> travel  

 

and have the time to focus on giving back all the lessons we’ve learned in our journey.

Want to learn 
HOW TO   ETHICALLY SELL MORE  
of your products/services

                   

                    >>>> doing marketing the non-douchey way?

We’re so happy you’re here.

In the past years, we’ve tried working with all sorts of marketing
agencies that only helped us understand what NOT to do.

If you’re a talented millennial, an online trainer or an educator tired of slimy marketing and quite frankly, intimidated by selling; your search for boosting your sales without having to become a version of yourself you hate has finally ended.

We want to show you a better way that works even BETTER if you have no marketing or sales experience.

  

You can only make a difference if
your ideal client   buys from you. 

Iacopo and Alessia inviting you to download a sales page copywriting guide

>> Implement our non-pushy Sales Page Copy Framework on your website and watch your sales skyrocket while making your ideal client feel great
about working with you.

 
Let us teach you for free via email
(seriously).

 👇👇👇

DOWNLOAD NOW
our Free Sales Page Framework

 

 From stressful 

 job careers to 

|

MULTIPLE 

6-FIGURE 

BUSINESS OWNERS

Hey!  We are Iacopo Di Luigi and Alessia Lugoboni, thanks for stopping by. You may know us as founders of Lazy Dancer Tips, one of the world’s most loved online resources for adults in love with Ballet.

 

   But we’re also business strategists   and recently embarked on this crazy mission of helping talented millennials with great products like us back in 2016, who hated marketing and sales and, quite frankly, don’t understand what the whole fuss about dancing on TikTok is.

I was a self-thought

Computer Graphic Artist

that  MADE IT. 

I worked on VFX oscar winning titles like Interstellar and Hugo Cabret. But after 15+ years of career in the visual fx industry, my priorities started to shift.

>> I used to love working 12h+/day to meet unreasonable deliveries on bigger and bigger projects.

But slowly I started to realise that, even if I was paid fairly well on paper, living in an expensive city like London was draining our bank account.

Yes, I had a “cool” job

and, I could always brag about the latest movie I worked on with family and friends… but that only fed my ego. I wasn’t truly fulfilled and I was always concerned about finances.

  

My life’s passion

has always been  Ballet. 

Since I’ve left school, I worked in some of the most incredible theatres around the world,

>> dancing for important companies like the Royal New Zealand Ballet, Phantom of the Opera and the West End shows.

I lived out of a suitcase for the majority of my career, fighting the Ballerina stigma of not being considered a true artist but just an employee, having to push my body to the extreme to meet the impossible demands of the job.

When I decided to start teaching ballet in London, it was either hard finding someone that hired me without a “certification” or very expensive to rent a studio.

Something had to change.

In the hope of replacing our primary source of income, we created a youtube channel to help adults enjoy the art of Ballet.

After about 17 months and 15k subscribers gained on youtube, we launched our first digital product but we had very little response (even after all that unpaid hard work). 

 >>> It took us 2 more years to figure out how to market and sell our products 

while remaining true to our nature: without being salesy or pushy like many other marketers out there.

We now have a multiple 6-figure/year business

that serves thousands
of paying students

from around the world that can enjoy the art of ballet without feeling the embarrassment of being judged by anyone.

We always followed our passion,

never money, the same was for our online entrepreneurial journey.

We wanted to use our talent to build something to improve other people’s lives. If we learned any lessons from the past years, it is that we have to take care of our community, so that it can take care of us in return.

 

Thanks to our online business we can now:

 
     >>>> enjoy more time off  
     >>>> cultivate hobbies  
     >>>> take care of ourselves  
     >>>> travel  

___and have the time to focus on giving back all the lessons we’ve learned in our journey.

Want to learn 
HOW TO
 ETHICALLY SELL MORE  
of your products/services

                   

        >>>> doing marketing the non-douchey way?

We’re so happy you’re here.

In the past years, we’ve tried working with all sorts of marketing
agencies that only helped us understand what NOT to do.

If you’re a talented millennial, an online trainer or an educator tired of slimy marketing and quite frankly, intimidated by selling; your search for boosting your sales without having to become a version of yourself you hate has finally ended.

We want to show you a better way that works even BETTER if you have no marketing or sales experience.

You can only make a difference if
your ideal client 
 buys from you. 

>> Install our non-pushy Sales Page Copy Framework on your website and watch your sales skyrocket while making your ideal client feel great
about working with you.

 
Let us teach you for free via email
(seriously).

 👇👇👇

DOWNLOAD NOW
our Free Sales Page Framework

Our Latest Blogs


Mastering the Balance: Strategies for Overcoming Overwhelm in Busin...

Inspiration Unlocked: Strategies for Content Creators to Go from Bl...

The Idea Factory: A Content Creator's Guide to Never Run Out of Ideas