A few days ago, I shared a quick breakdown in the Kajabi Facebook group of one of our most successful email sequences.

It’s a simple 7-day sequence we’ve used for years. Honestly, I thought most people were already doing something similar.

Turns out... I was wrong.

The response blew me away, so I figured I’d share the same breakdown here, especially if you’re building your business on Kajabi, or using email to connect with your audience.

This sequence has brought in seven figures for us inside a tiny niche: ballet for adults 🩰💃

We've put together a deeper resource on this for our clients, but for now, here’s a breakdown of what worked (and why).

🧠 A Bit of Context First

This is the exact sequence Alessia and I created together.

She’s the heart, the love, the intuition.

I break things down, structure the flow, and explain why every piece is doing what it’s doing.

(BTW, I’m not only brain — I have a heart too 💖😅)

🔴 Let’s Begin

Everything starts from a lead magnet.

We’ve tested everything:

• Quizzes

• Mini-courses

• Single videos

• 30-day email journeys

• PDF guides...

Surprisingly, what’s worked best for us — hands down — is a simple PDF download. 🤯

But once they give you their name + email... what happens next?

⚠️ Big caveat on lead magnets [important]

When I say PDF download, this doesn't necessarily mean slapping a bunch of tips on a Google doc, or the opposite, spending months putting together the ultimate resource to explain your whole method. It doesn't work either way.

What you want to think about is micro but complete results. You don't want to overexplain, because it overwhelms people. You don't want to make this resource useless, because people will think you don't know your stuff.

Your lead magnet should aim to fix an incredibly tiny problem that you know you can fix with a tiny but quickly implementable resource.

Remember: your lead magnet is the first attempt to build reciprocity and trust. If you "trick" people or overwhelm them, they will never convert into customers or clients.

When you have a good lead magnet, here's the email structure that has worked incredibly well for us.

📩 Our 7-Day Email Sequence (Step-by-Step)

✅ Email 0 – Lead Magnet Delivery

This one delivers the PDF and sets the tone.

It’s where all the freebie-seekers unsubscribe… unless you do this right.

We label them as “action takers” and congratulate them for committing to their health/passion/etc.

We clearly outline what to expect over the next 7 days and set the tone for daily value, not daily selling.

We also ask them to add our email to their contacts to avoid spam filters.

✅ Email 1 – Destroying Beliefs

This one tackles all the beliefs that would block them from moving forward.

In our case?
Our audience believes they’re too old, too inflexible, or too out of shape to do ballet.

We plant the seed that these beliefs are simply wrong.

Then, in the PS, we include a soft CTA to a low-ticket “next step” product. No pressure. Just an open door.

✅ Email 2 – Pure Encouragement

This one’s all heart.

We tell them we’re proud of them. That they’re on the right path. That they’re doing great.

No CTA. Just trust.

✅ Email 3 – Acknowledge Frustration

Day 3 is when most people quit... especially in fitness.

This email is about empathy. Not pushing. Not “you should.” Just:

“Hey, we get it. It’s normal to feel like this. Here’s why you started. You’ve got this.”

In the PS, we mention our structured program for those feeling overwhelmed and ready for support.

✅ Email 4 – Acknowledge Progress

People need to feel like they’re making progress.

This email shows them what they’ve accomplished so far, even if it’s just downloading the guide and reading one page.

We talk about the foundations of our method.
We position ourselves as trustworthy guides.

Another CTA in the PS for the ones ready to go deeper.

✅ Email 5 – Addressing Fears

This is the emotional pivot.

We celebrate how far they’ve come… and gently show what happens if they stop here.

Not fear-based. Just:

“If nothing changes, nothing changes.”

The CTA now moves into the body of the email, a natural next step, not a hard sell.

✅ Email 6 – Engagement + Reply

This one’s written like a quick text from your phone.

Simple question:

“Hey, do you still need help with [specific problem]?”

That’s it.

No links. Just connection. Some will reply. Some will ask for help. From there, you can suggest a next step or book a call.

📬 After That?

They go into our regular broadcast emails and stay in our world.

We don’t disappear. We keep showing up with value and offers, week after week.

✉️ Want to see an actual email sequence template?

Most of the time, it isn't easy to translate from theory and apply it to our specific case. What may help you is a more in-depth guidance on how to write each email of your onboarding to deepen the relationship with your readers and allow a higher conversion rate.

Also, if you'd like to have a look at actual email sequences we've used to generate more than a million dollars in digital sales, you can get access to the full workshop and breakdown here.

Onboard & Convert Workshop

What you'll get:

✅ Full video breakdown of our most converting onboarding email sequence.
✅ Guide on how to write any email in a way that adds value and converts.
✅ Actual email sequence we used to generate 7-figure in online sales.

➡️ Get immediate access to the Workshop

That’s it. No fuss. No drama.

Just a simple, structured sequence designed to:

• Build trust

• Open conversations

• And gently move people toward what’s next

Go write your version.

Your people need you. Today. 🦸‍♂️🦸‍♀️

Stay inspired my friend 🙏
– Iacopo