All Episodes
Episodes
Exactly How We Build Our Fitness Programs (Knowing They'll Sell) | Ep 117
Alessia and Iacopo craft a new fitness program called Silhouette. Get a sneak peek into their brain and discover how they position the offer and handle objections, so they know it's going to sell before even getting...
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We Made $4,128 in 7 Days With a $127 Offer | Ep 116
We just wrapped the launch of our $127 offer and made $4,128 in one week of work.
In this episode, I'm breaking down the entire thing: the private invitation page that drove hundreds of signups, the exact language we...
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Exactly how we're launching our next $127 offer | Ep 115
Alessia and I are sitting down to plan the entire launch strategy for our new offer for Lazy Dancer Tips. This isn't just theory; we're actively crafting the marketing funnel and offer sequence as we speak, detailing...
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We Packaged Our Next Offer (Here's the entire process) | Ep 114
We had a product sitting in our membership for years. People loved it. We never properly sold it. So we sat down and built an offer around it from scratch. No theory. You're watching us do the actual work, the...
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45% Email Open Rate. No Sales. It's Not Your Funnel | Ep 113
Your emails get opened. Your reels get saved. Your offer is priced right. And still nobody buys.
This is one of the most frustrating places to be as an online creator because every metric tells you it should be...
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Your Marketing is Invisible if You Can't Explain Your Method | Ep 112
When you can't explain your method clearly, people don't know why they should buy from you. They don't understand if they'll get results and how. This episode shows you how to fix this in a few minutes and increase...
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Why Your Sales Page Feels “Vanilla” (And Doesn’t Convert) | Ep 111
Your sales page sounds "Vanilla"; even if you're clear on your offer, you're great at what you do. If you hit writer's block while writing a sales page, this episode will help you overcome it.Â
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Your Sales Page is Probably Broken (Here's Why) | Ep 110
Your sales page is where your audience makes the final buying decision. We've sold thousands of digital products using sales pages over the years, from $9 to $5k, and in this video, we'll explain the 3 main questions...
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Your Content Isn’t Boring. You’re Just Stuck | Ep 109
If your content feels boring, the problem may not be your ideas. In this episode, we talk about what actually makes content feel flat, why forcing it never works, and how to create in a way that feels more natural,...
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Teaching or Selling in Content Doesn't Convert Anymore | Ep 108
Your content may not need more teaching… and it may not need more selling either. In this episode, we talk about why that old swing between “adding value” and promoting your offer isn’t working like it used to... and...
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The Real Reason Your Emails Aren't Converting | Ep 107
If your emails aren’t converting, it may not be for the reason you think. Let's unpack a mistake we see all the time when people try to sell through email, and why fixing it can change the way your audience...
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Building a Business as a Couple When You’re Totally Different | Ep 106
Building a business as a couple is beautiful… and challenging. Here’s what we love, what drives us mad, and what we’re still learning.Â
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