00:03:04:00 - 00:03:21:13
Unknown
building an online business coming from a job if possible. My wife and I have done it, and now our online business is generating multiple six figures a year. But my wife told me you always knew it was going to work. Now it feels like after so many years that we know how to build it again.
00:03:21:13 - 00:03:39:09
Unknown
But what would you do? What would you say to your younger self to speed up the process? If you could go back in time, and I wish I could, because we could have ended up right here way, way earlier. So if you are working on your side hustle and you are still working on a job, you want to make your online business fly.
00:03:39:09 - 00:03:44:08
Unknown
Listen carefully, because this is what I would tell myself if I could go back in time.
00:03:44:08 - 00:03:48:18
Unknown
A friend. This is Iacopo and Alessia.
00:03:48:18 - 00:04:05:19
Unknown
And
00:04:05:19 - 00:04:30:10
Unknown
did you know how to business right from the beginning? Because people say, you know, you knew it all. You knew how to put together a business. Well, I can tell you what I knew. I knew how to build 3D models. I knew how to create space ships and explosions and environments with incredible details because I could create all this stuff with the computer.
00:04:30:12 - 00:04:52:03
Unknown
But I had no idea what business even was. Absolutely nothing. I don't know you, but I was clueless. This is how I started. It was like, okay, this is my plan. You are coming up. Hear me out. I'm listening. I heard about this YouTube thing. We're going to create videos. I'm going to study YouTube. We're going to make it.
00:04:52:05 - 00:05:13:09
Unknown
Lots of subscribers in the first, I don't know, a few months, few days, whatever we'll be sure is going to be fine. And then we monetize the channel. We live off the ad revenue and we're going to be rich as influencers or whatever they called it nowadays. Yes, that was my business plan. That's a guru. Such a guru.
00:05:13:09 - 00:05:38:23
Unknown
So obviously you say you said it. We didn't have a clue what we were doing. We kind of just started it. People say, you were lucky. The reason overnight success and other things just happened for you overnight. So my question, I think, like it really is, do you think that luck and overnight success exist or did you have to really work for it to research?
00:05:38:24 - 00:06:01:11
Unknown
Trial and error for how many years until you actually seen a results? Because I find sometimes in people that try with doing ballet, they say, after the third day, it doesn't work. I'm not flexible, I don't get the splits. But you go. Some people are naturally flexible by doesn't mean that they know how to keep their leg up to the years.
00:06:01:11 - 00:06:22:20
Unknown
Some others might be a little bit less flexible, which means that it's going to take them a week, two weeks, three weeks. Some people take three months, some people take a year, some people take three years to actually understand something. Obviously, a discipline like a ballet doesn't take three days to learn and bugs me when I hear people say I'm frustrated because I'm not learning.
00:06:22:21 - 00:06:47:20
Unknown
I find it same as with any physical activity. I think business in a way, has that physical activity kind of mentality of resilience and grit and keep on going until you fail and start again. So think about this. When we're young, we go to school for how many years? Any right and we are okay with it. There's no question about it.
00:06:48:03 - 00:07:07:14
Unknown
I'm not a genius in first grade. Of course not. Right. Unless you're Sheldon Cooper. Unless you're Sheldon Cooper. In that case, you're brilliant. But if you're not Sheldon Cooper, like many of us, it takes time to get to the degree you aiming for, for the career you aiming for. Even when you get the job, you don't get executive the first day.
00:07:07:16 - 00:07:28:08
Unknown
The first job is never. That is something that allows you to learn and everybody is okay with that. If you get out of here, we've got a guest. So if we go outside the spectrum of school and career, many people get discouraged for everything. In just a few days, I want to learn a new instrument. I want to learn a new language.
00:07:28:08 - 00:07:50:05
Unknown
When I learn a new discipline, everything needs to happen right away. And something I don't really understand. Because you've come through school, you know how long it takes to actually learn something. You've probably have a career. It takes time. Why is going to be different for anything else? How is the business different from that? Business is just anything else.
00:07:50:05 - 00:08:11:12
Unknown
If you want to do anything decently well, you need to put time and repetitions into it. And in business it's more even more difficult because you need to risk invest lots of time if you don't have money. But if you don't, even if you have money, need to invest lots of time to try and try and see what works.
00:08:11:14 - 00:08:35:15
Unknown
Especially if you haven't gone to business school. Probably in business schools, you don't hear from millionaires, which is what it's possible nowadays with the Internet. Okay. I want to stop you right there, because obviously you're talking about this work and you are talking like a person that has gone through battle. All right. You've you, too. But you're still battling because that's the thing, is that you're always constantly battling.
00:08:35:15 - 00:08:49:15
Unknown
But if you had to go back like I did with my channel, how would you help yourself? What would be the very first step that you would say to your young self and say, Do this? This is the very first step.
00:08:49:15 - 00:09:38:08
Unknown
And I
00:09:38:08 - 00:09:45:22
Unknown
First of all, I will I would ask you why you want to do that. I want to know what is your driver?
00:09:45:24 - 00:10:08:00
Unknown
And if you're going to tell me it's just because of the money, I'm going to tell you you're never going to succeed. I would try and evoke some emotions in you because until you have that fire burning in you, nothing is going to be accomplished. For us, it was like that. We were so frustrated about so many things, our lifestyle that we wanted to change the income that we wanted to have because we wanted more.
00:10:08:02 - 00:10:27:09
Unknown
The freedom of not having to go into a cubicle every day or having to train 8 hours a day in a theater and destroying your body, all of this kind of stuff. That was our driver that also made us think, okay, it cannot be just for the money because I have a job, I can get money, I can be well-paid.
00:10:27:09 - 00:10:44:19
Unknown
I need something more in my life. We need it to mean something. Our actions needed to mean something. I personally like you. We want it to serve people and save our younger self. Help them achieve the life that they wanted. Like we want it to do that, I would ask them why? Why do you want to do that?
00:10:44:21 - 00:11:12:09
Unknown
And if the why is good enough, I would ask you what are you great at? And if you don't know, ask your friends, ask your parents, ask your colleagues. You need to know what you are amazing at because that's your starting point. You know, when they tell you work on your weaknesses, I think it's not very useful because it's so much better, in my opinion, to work on your strengths and improve those because they come natural to you.
00:11:12:09 - 00:11:36:14
Unknown
And that's when the good foundation for a business can happen. When you are working in your zone of genius and you shine and you help others with your talent and your wisdom and you're willing to change the world. So pretty much you're telling me that everyone has got a superpower, right? Everyone is got it's got the potential. It's got a potential.
00:11:36:15 - 00:11:57:12
Unknown
Those superpower are what we take for granted for sure. If you had someone that came to union said, I don't know what my superpower is, how do I find it? That's why I'm I'm telling you to ask somebody else, because you're not going to see it right away. But as a general rule, it's all of this stuff that you consider super easy.
00:11:57:12 - 00:12:16:22
Unknown
You have no idea how many people give you money to learn or for you to do that very thing that you're great at, that they don't want to they don't want to do that and they have no idea. So what is your superpower? You don't need to ask me what your superpower is. I think I've told you quite a few times.
00:12:16:22 - 00:12:42:14
Unknown
So I came from the visual effects background, so I knew how to do 3D. But I couldn't use that superpower to do a YouTube channel. Right. But doing 3D wasn't the only thing I was doing. I was managing the team, I was organizing myself, I was breaking down complex systems and that came easy to me. I realized that's a transferable skill.
00:12:42:16 - 00:13:00:21
Unknown
I can use my brain to figure out a complex thing and break it down into simple steps so I can come back to you and say, Listen, this is step one, two, three and four. Do you get it? I think I am. You get it. Perfect. Let's start with one. I think I want to do five, six, seven and eight first.
00:13:00:21 - 00:13:29:13
Unknown
No, which is what I usually do. This is why we work together. This is why I say you always see the matrix. There's almost like you see how things are going to happen in a business. You do need someone like you that knows how to take every single step and especially how to stop someone like me that loves to create and come out with ideas and new content and new courses, even though I'm frustrated.
00:13:29:13 - 00:13:48:15
Unknown
So when the say when you say no, we're not going to do that. Yeah, because we need to finish this. Yeah, we cannot we cannot move forward to seven eight until we've finished wanting to say it's not what you need. Someone very analytical and very organized because that's what I love about you is the fact that you have a plan.
00:13:48:15 - 00:14:19:14
Unknown
Every time that we do something, you have a plan in a way, I follow you to say, okay, I trust you completely 100% in what you see and how you do. And that's what I love about you, is the fact that that I can trust you in every possible way. And I've always stressed to do. I needed someone like you in my life to kind of give me the right direction and how to pull everything that I have, create in my creativity, give it a sense of purpose, give it a sense of order, which I absolutely adore.
00:14:19:14 - 00:14:47:07
Unknown
So thank you so very much for that. I think it comes from my innate laziness. Is it? You're lazy? Yes, very lazy. And that's why I want to have a plan, because I don't want to waste time. So I need to put some effort into something. I need to know what the steps are and not get lost in the middle of the way is the kind of person that literally, if you don't put a specific tool in the right place for ever.
00:14:47:09 - 00:15:06:16
Unknown
Yeah. And the moment that you move it like five centimeters to the side is not any more lost forever. In just five centimeters. You should not do that. My brain is so limited I can only store a few things. So if you got rules, you can only do one thing at a time. I can just remember the rule and everything else follows the rule.
00:15:06:20 - 00:15:10:04
Unknown
I don't have to think about it. It's a great way of living.
00:15:10:04 - 00:15:31:04
Unknown
And I
