00:00:00:20 - 00:00:23:19
Unknown
So many talented people are broke, and because I don't want you to be one of those. So today I want to share with you a conversation I had with my wife that can help you if you are trying to sell your services, your products as a talented person that you know you are, but you're still struggling in how to best approach social media and what kind of stuff you should actually sell for your own business.
00:00:23:19 - 00:00:45:07
Unknown
And
00:00:45:07 - 00:01:07:08
Unknown
Here's where I think the main problem in the world. So it's not important is at the moment so many talented people. They are afraid of selling. They're afraid of putting themselves out there. They don't want or maybe they don't think they are good enough to share what they know with others and even sell it right. Because they don't think they're good enough.
00:01:07:08 - 00:01:29:03
Unknown
They don't think they're useful. Nobody cares. Why should I even try? And so what happens that people that don't know what they're doing, but they are brave enough to say, you know what? I need to make money. Maybe they are more desperate because they need money. They just are selling fluff. They learn a bunch of marketing. They go out there and give marketing a bad reputation because it's terrible.
00:01:29:04 - 00:01:52:08
Unknown
Let me stop you right there because you say that these people that don't know much just brave enough to put themselves out there, they are desperate. But it doesn't mean that these talent people are not desperate because I'm sure there are beautiful people out there that they are trying to find a way to make money. They're really constantly and I talk about, you know, from experience, I've been there.
00:01:52:08 - 00:02:08:21
Unknown
I know what it is like. You always think that you are not good enough. You said that you always think that there is someone out there that is way better than you because they've done it. They've figured it out. After 20 years of experience, when you started selling your teaching lessons, did you feel like you were good enough?
00:02:08:21 - 00:02:28:21
Unknown
You share your knowledge. no. And I tell you why not? Even after 1520 years of experience as a professional, I didn't have a piece of paper that said that I was a teacher. That's what I'm seeing as well. Lots of people are looking for more and more certifications so that some day they will finally be good enough.
00:02:28:22 - 00:02:47:18
Unknown
The thing is that you will never, ever be good enough because if you want to be good enough, if you want to have every single qualification in the world, you're still going to think that you're not good enough. What people are not thinking about. Number one, one very specific thing, and it always comes back to what makes us happy.
00:02:47:20 - 00:03:13:13
Unknown
All right. So the very first thing is what makes you happy teaching, Because I'm sure if you ask me, I'm good at teaching kids. I can teach kids. It's something I can do. What I do quite enjoy that I'm good at teaching pre-professional because I've been there. I know what it's required. I know what is there requires quite a lot of work on the mindset and how to push them, and it's not quite what I want to do.
00:03:13:15 - 00:03:37:15
Unknown
Number three, I do love though, is not ring number three. I do love though, teaching adults because we speak the same language. We are trying to discover something about ourselves that connects us, so that connections makes me happy giving and they are happy to receive. So that is the very first point that I think about. So you decided to go all in on all in one thing.
00:03:37:15 - 00:03:58:23
Unknown
All right. This is always about finding the one thing that you want to do and makes you happy because that's where it all starts. I've got the feeling that we can branch off in any direction. So let's suppose I am a professional, I've got some experience and I go on Instagram, on YouTube, on one platform. Let's say, and I go all in on content because that's what everybody else is doing, right?
00:03:58:24 - 00:04:18:16
Unknown
What the heck do I do then? How do I approach this? You start giving right? Let's say that you get on social media and you start giving you a you give your your knowledge, you give everything that you've learned. You give how to best prepare the best meal that has got the best proteins because that's what you need.
00:04:18:16 - 00:04:42:13
Unknown
But people forget one very specific thing. You need to give this people the ones they're watching your audience, there's ones out there results in advance. It's almost you going to think it's social media, as I've never met you before. I don't know who you are. We start the conversation and I just want to shove in your face everything that I know.
00:04:42:13 - 00:05:03:17
Unknown
Because I know I'm good. Yeah, but hang on a second. I don't know. I don't know if this relationship is going to work, So I'm going to try something. I'm going to feed you something very interesting every single day with content I know to give you result in advance. Because let's be honest, that is my third point. I don't know if I like you.
00:05:03:17 - 00:05:19:21
Unknown
Yeah, I don't know if you like me and I don't know if I like you both from the students feature point of view. All right. There is a student for every teacher, and there is a teacher for every student. Because I don't know if your message works for me. I don't know if I like the way you're teaching me.
00:05:19:21 - 00:05:37:18
Unknown
So these three points is the thing that you love. The fact that I need to give you a result in advance with my method, with what I do. And number three, maybe we don't like each other, or maybe we love each other. So I'm going to be the biggest fan forever. These are my main three things I go on for.
00:05:37:18 - 00:05:57:02
Unknown
So it's not just about creating content out there because you can create so much content, but you need to give results to people. They need to get to know you what your message is, and hopefully they will love you. And if they don't, that's okay. They going to go somewhere else because you are not meant to be their teacher.
00:05:57:02 - 00:06:20:04
Unknown
You don't fit in there well. You need to filter them out with your content as well. There are I've seen a couple of categories of people on social media in general, the people that really want to build a business out of what they know. The first category, they hold stuff back. They don't share the real golden nuggets. And because they they want to sell the product out of it.
00:06:20:09 - 00:06:40:09
Unknown
But then the result is that they're content. It's very wishy washy, it's fluffy and nobody cares. And you can feel when somebody is holding stuff back. And the other category is they give everything out because they think they're not good enough. So they need to impress. And like you said before, they are trying to show you they are the best or at least as good as they think they are.
00:06:40:12 - 00:06:58:09
Unknown
But nobody cares about that. Like you said, results in advance, right? So what is it? How do we do that? But it's funny because it makes me think because you've got these two categories and I always see them as the the very first ones is imagine this once upon a time in a land far, far away, there was this girl.
00:06:58:09 - 00:07:22:03
Unknown
She was beautiful and what and why? Tell me what it is you got to pay. Because it's behind my pay world. But I don't know the story and unsubscribed, right? Or you've got the other ones. They just give everything else right. And it's almost like going, I'm going to. I'm going to give you this thing. I'm going to give you this pillow and I'm going to give you the blanket.
00:07:22:03 - 00:07:49:18
Unknown
And then, my God. have you seen this? It works so beautifully. It's overwhelming for people. It's to unsubscribe because I'm too overwhelmed for later because one day I might be needing some history of whatever you're teaching, Whatever it is, it's trying to find the balance between the two and then goes back in to give me a small result, little everyday results, little habits that I can implement.
00:07:49:18 - 00:08:13:03
Unknown
I can see that your that your method works for me. And also I see that I'm getting these results is always trying to find a balance. I'm not afraid of giving all my golden nuggets out. So that's why on on the Lazy Answer Tips channel, we've got 400, 300, 400 videos that we've been putting out there and giving out because that's what people love.
00:08:13:03 - 00:08:42:17
Unknown
They want to see. Some people can afford a membership, some others are not in this situation to actually give you money. But I know that there always that we had people out there for years and they thank me every single week when the new video comes out. I think one of the key reason why you shouldn't be afraid of holding anything back is because when you provide with people with free content, they don't really appreciate it as much as if they paid for it.
00:08:42:19 - 00:09:11:24
Unknown
So they're not listening. They're not in a student mode. Mobile, mobile. Also, the value comes in to another form and that's super, super important. You can give all the content out, all the golden nuggets out, but the problem is on a platform like YouTube or even social media, where everything gets lost is the same situation that we say it's overwhelming, and especially most people don't know how to put things together.
00:09:12:01 - 00:09:41:15
Unknown
They don't know how to create a path from themselves. So the fact that you can take them by the hand and as you say, have content behind pay toward it doesn't mean that it's more it's more stuff behind the paid wall is not about more stuff behind the paywall. It's how you lead one person. You take them by the hand every single time through a path that is the added value that people don't understand when you create a membership.
00:09:41:15 - 00:10:09:09
Unknown
But when you create a course, it's not More content is how do I get you the full result and you follow me. My method from 0 to 100. Something specific, something specific, not more things. You figure the path out of for your audience. And in the YouTube channel you give sporadic steps, but they might not want to connect them together because who's got the time?
00:10:09:09 - 00:10:26:23
Unknown
Like, for example, we we work all day and we want to do other things with our life. If I find an expert about something, I want to buy the solution to get to what kind of results you can provide me, right? And that's the added value that you're going to pay on top of the free content, then that's what people are missing.
00:10:26:23 - 00:10:50:04
Unknown
I couldn't have said it better because the you are the master of putting things into place and having a path. And I love that because I can create I create stuff, I love creating stuff. And you just go, okay, put that into a passive. Like, okay, no, we know where you're leading your students or your people gives you clarity of what you want to offer and especially what you're good at.
00:10:50:05 - 00:11:12:13
Unknown
The crucial point here is that if you're trying to serve everybody, like many, many people, they want to serve everybody. Your language, your messaging becomes so general that nobody listens. But let's say you picked up adults. The requirements for an adult learning ballet for example, since this is your zone of genius, the language you need to use is completely different from from a kid.
00:11:12:14 - 00:11:29:21
Unknown
You're talking to the parents, first of all, in your messaging, because the parents will sign up the kids to a school, for example. But adults, you need to talk to them directly. And the goal is completely different. But not only the goal is completely different. Think about something very specific. The worries that they have, the problematics that they have, they're totally different.
00:11:29:22 - 00:11:56:02
Unknown
They never teach them. Kids Step Yes, I do teach them. In a way, kids step, but they need to know that they can be performed by adult people. Meaning, I'm not going to make you think about the butterflies and the little things and the very cute fairy tales. No, that's totally wrong. I can talk to you about how to be more confident, how to have a different approach, how to be at court.
00:11:56:02 - 00:12:35:09
Unknown
And you are a woman, a lady or a man of a certain caliber. I'm not going to teach you how to be a little fairy because that that's completely different. Wales talking. Don't think that by specializing on one sub niche, it's limiting for people. It's liberating. That's what everyone needs to understand. Some nation going into that deep niche that you just say, I feel restricted, actually will open up your mind so much into what you can do, how you can talk to them, what to create, how to set up a path for these people more.
00:12:35:10 - 00:12:58:12
Unknown
Well, come to talk to you because you say you are the expert on that specific thing and you know 100% what to do in that niche. It becomes more valuable. But also for the person teaching, it's so much more freeing, even though it feels that at first because that is the worry of everyone. If I niche down, I will lose a big market.
00:12:58:12 - 00:13:15:05
Unknown
There is a very good example that you always use the train station one. I'm sure you've heard that somewhere else, but it's very good. You can try it. You can try it, it works for you. You can go into any train station and especially in a peak time, there is a lot of people and try and shut out.
00:13:15:07 - 00:13:37:24
Unknown
Hey, everybody. Now if you're in London, nobody would even turn because they don't care about you. They don't want to know about you. And since it's everybody, it's definitely not them, right? So nobody would turn around, but if you say, Hey, Frank, I am sure two or three people will definitely turn around and pay you attention. This is the power of niching down, like being specific to who you are talking to.
00:13:38:05 - 00:14:03:00
Unknown
And this applies to content, to marketing and to product design as well. So I was thinking while you were describing all of this, that this can seriously make money to people then maybe now try to sell to everybody that no specific enough. So everything they do, it's so diluted, the energy they put into their social media, their programs are not tailored to a specific avatar.
00:14:03:00 - 00:14:27:03
Unknown
So if you get anything from this video and if you've gone this far, make sure you find yourself a niche. Yes, Remove all of the things that you don't like to do and only focus on the things that you're great at in conjunction with the best results you can give to a class of people. I mean, if I could go back in time, six years, I would go back and tell myself this and explain it.
00:14:27:08 - 00:15:16:03
Unknown
And I
00:15:16:03 - 00:15:22:18
Unknown
So let's see, let's suppose I've got, I don't know, a few hundred people on my social media channel, whatever that is.
00:15:22:18 - 00:15:41:20
Unknown
I'm posting regularly and I'm not making any money right now. What do you suggest? Me I do the very first thing that comes into mind is you've got to think about your people. All right? So not thinking about yourself and how much content you can actually put out there, the amount of content that you just say this is going to help them out.
00:15:41:20 - 00:16:02:11
Unknown
Now just think about them. The one avatar that you've got in mind, the one person that you want to help. Because remember on the other side of the camera, I'm going to link somewhere down below in the description about how to talk to a camera. Think about that person. Yeah, about that specific person. And what they've got in mind and what they need to overcome.
00:16:02:11 - 00:16:29:07
Unknown
So get them a results in advance. Because remember, one thing I know you might have your funnel or set up everything in place and then but you're not quite given them. Result. I do remember. I don't know who you are first. I don't know if you can give me the results and get me the results I want. You just give me the tips and you say, Hey, I've got this free guides, give me your currency, which at the moment can be your email address, which is so valuable.
00:16:29:07 - 00:17:05:04
Unknown
Remember, because nowadays people are burnt by spam that they get into their email inbox. They don't want that because I don't know you. How Why would I give you my personal email address to actually spam in my inbox? No, give me a lot of value and results in advance. So think about the one person, the one after the result that you can give to that person and then ask them, Yeah, once they become your best friend, they will gladly give you the email address because you've given them already so much value and so much in advance.
00:17:05:04 - 00:17:22:24
Unknown
And so they will just go, Give me more. I want more. Yeah. At the end of the day, you need to make them feel they can get the results they want. And if you can destroy the obstacles that they're having, whether they're trying to achieve those kind of results, you are there. Guide And once they know you are their guide, that's when the sales happen.
00:17:22:24 - 00:17:45:19
Unknown
One more thing Don't be afraid if they go away because you might not be the person for them. It's very important sometimes to say, No, you cannot serve everyone. You might not like me, you might like him, or maybe, I don't know, I vice versa. Not everyone is made for each other. So it's okay if these people go somewhere else because they feel better on the other side.
00:17:45:19 - 00:18:04:02
Unknown
But if they do, they will stay with you forever because you've given them everything and those results in advance. They've been looking for it. You are the person that they're looking for. So nourish them, nourish these people and give them all the results. I will never stop saying this, guys, in advance.
00:18:04:02 - 00:18:25:02
Unknown
And I
