00:01:05:02 - 00:01:26:15
Unknown
If you're using your YouTube channel to grow your community, buy Yes. You also want to sell your product or services and it's not happening for you right now. It might be because you are doing the same mistakes we made when we started our YouTube channel. So I have this video. I want to fix the way you promote your stuff on your YouTube channel and explain exactly the right way to do it.
00:01:26:18 - 00:01:30:17
Unknown
A friend. This is Iacopo and Alessia.
00:01:30:17 - 00:01:47:21
Unknown
And
00:01:47:21 - 00:02:09:01
Unknown
I'm going to start. Do you remember we created the YouTube channel because you had this amazing idea to do a YouTube channel to see what happens because you're an amazing teacher, dancer, ballerina, whatever. Let's do this thing at home. I said, YouTube channel, Silliest thing ever, most stupid idea ever. But we started it, right? So we created this YouTube channel.
00:02:09:01 - 00:02:27:15
Unknown
But then there was one point in our life that we said, okay, we cannot survive with only a YouTube channel. Right? Why? Because we didn't make any money with it. Even though I saw after a year of publishing, YouTube will give us some money. Yeah, they gave us some money. Like some pennies. So money, I guess they. What was your next idea?
00:02:27:17 - 00:02:50:19
Unknown
We said we need to sell. The thing is, we got content that by Vimeo they acquired a company that was creating hosting for videos. They had everything packaged up for you to sell your videos. They told us, guys, what you do on YouTube is great. Why don't you sell it, That's a great idea. Great. So we said yes and we started creating video on top of the weekly video we were doing for the channel.
00:02:50:20 - 00:03:19:09
Unknown
We started creating videos for the membership, which were completely exclusive. They had to be packaged up in a certain way and all of the things that I'm not going to go into, but this past months later, we were ready to launch the membership, which was something silly, cheap, $11 a month for a whole new library of videos, workout plans, the best tips you could give to any adult dancers that wanted to improve their ticket.
00:03:19:13 - 00:03:41:00
Unknown
All of that. So what the how did we launch it? We had no idea. Literally, we just went, Wow, we've got how many people did we have? I think we had more than 10,000 subscribers on our channel. And then we thought if 1% of them buy will be done, that was it. So we said, okay, we've got all these people, all these people following us, everyone is 10,000 people.
00:03:41:02 - 00:04:02:11
Unknown
Great. So I'm just going to do another video, right? And just go at the end of the video say, guys, they've got the membership. It's open buy. That was it. That was our launch. That's what we were trying to do. Don't do that. Don't do that. But the funny thing is that every single video that we did, we kept on repeating the reason membership.
00:04:02:12 - 00:04:23:07
Unknown
The reason membership, the reason membership. I think in a few months we gained not even 50 people in the membership. They were actually paying ten $11 a month. So after months and months and months of struggle, I thought to myself, This is not working. There must be a better way. We are content creators and we also have paid products.
00:04:23:07 - 00:04:47:02
Unknown
It might be coaching, it might be courses, a membership. What can we suggest them? They do what worked for us? How do you sell on YouTube in the first place? The funny thing is, the very first thing that we understood and we discovered that we were doing wrong was actually selling on YouTube, right? So the very first thing we said, okay, there is this course or there is this membership and there is this thing that we want to do.
00:04:47:03 - 00:05:12:09
Unknown
People don't go on YouTube to buy. They feel overpowered by you selling them something on YouTube. People don't want to buy unless they're ready to buy. I think halfway through the whole process, we came out with a very specific framework on how to actually understand what to do on YouTube, which is definitely not selling because we stopped selling on YouTube all together.
00:05:12:09 - 00:05:30:04
Unknown
Like we stopped sending people to buy a membership. Nobody wants to buy a membership. They want a bunch to commit because a membership, it's a commitment every month, very difficult to sell. I'm going to ask you one thing more than anything, because I know that you've got different clients. You've got 1 to 1 clients and everyone is doing something different.
00:05:30:05 - 00:06:00:09
Unknown
Is there a pattern that you see at the moment that they are doing that they should not be doing? Yes, they do videos mainly to promote something. It's a free event or it's a paid event. It's a paid product. They do the video because they need to sell it. People can sniff that miles away. And what happens when they sold the product, They stop publishing, they stop publishing, and therefore they build a little bit of goodwill because they might be delivering some value to attract the people that do what they want to sell to.
00:06:00:09 - 00:06:33:04
Unknown
But then the they pleaded immediately, their community doesn't really grow over time. It's always on the edge and therefore they're always struggling financially because of this. Is there any specific framework that you would suggest? I call it framework because I think everyone needs to have a method in the way they deliver a content. But is there a specific framework that you would share with everyone to say, guys, if you've got a YouTube channel, do this, or think about these main content that you are offering to the world?
00:06:33:05 - 00:06:54:15
Unknown
Yes. Well, first of all, you need to find your schedule. You need to be getting the habit of publishing with some kind of consistency. But why do you post? I highly recommend to post three types of content. The first type is where you don't ask them for anything if not to engage more. We view within the platform. It doesn't matter what it is YouTube, Instagram, whatever.
00:06:54:15 - 00:07:16:09
Unknown
It's funny because we did this the very beginning without even knowing that we were doing that before we even thought about selling. I call it selling or giving something more on YouTube. We weren't just creating content created because we wanted I wanted to share with the world. So I just said, I'm going to do the class and I'm going to do the floor bar and I'm going to do everything.
00:07:16:09 - 00:07:37:22
Unknown
So I just gave out because I wanted to. And I think the only thing I asked people to do was after a little bit of time, either at the end of the video or halfway through the video was to leave me a comment for an engagement, right. Or to subscribe to the channel, but only after they kind of consumed that little bit of content.
00:07:37:22 - 00:07:51:14
Unknown
Yeah. And now we don't even ask to subscribe to the channel anymore anymore because people know that they have to subscribe to the channel if they want to keep up with the new content you do. So you don't even have to ask that. You can just give them value. This is the first type of content that you want.
00:07:51:17 - 00:08:12:18
Unknown
This is going to grow your community because it's just value based. And the second type of content is when you need to promote, something you want to do is strategically so you don't promote a paid product because again, you don't sell on YouTube. You need to find a way of getting them into your ecosystem for free, promising additional value.
00:08:12:18 - 00:08:35:03
Unknown
So if, for example, if you are selling a new coaching program that starts on the specific date and you want to ramp up the content for that specific launch date, you might want to have a month where you give value on the social media platform and you invite people on that are a free workshop, free event, or you tell them to download a free resource or whatever.
00:08:35:05 - 00:08:54:05
Unknown
This way you're not selling this way. You're saying, Listen, if you like this stuff, just click on a link below and you'll get even more stuff. Fair enough. So you're not selling and they will. Thank you for the resource that you're giving. Of course, assuming they're good resource, don't try and give them rubbish. They won't like it, never give them rubbish.
00:08:54:05 - 00:09:16:18
Unknown
I think is the worst thing that you can do to someone is almost like I'm giving you. I will a bunch of flowers and you go, Wow, it's a bunch of flowers, right? No. You want to give them that extra value to make them feel special. The whole point of inviting people to something exclusive, that they will make time to come and do your event because you have invited them.
00:09:16:19 - 00:09:43:07
Unknown
There is an SPV in there. You want to make them feel special in there. That is the whole point. You know, sometimes when when YouTube starts growing, they might feel a little bit left by themselves or alone or among a lot of people. But the moment that you invite them into a specific event, it becomes like a little hub of like minded people that have decided to dedicate that time to that event.
00:09:43:07 - 00:09:49:13
Unknown
It must be special and we can get into the details on how to organize free events. Maybe that's a topic for another video,
00:09:49:13 - 00:10:38:07
Unknown
And I
00:10:38:07 - 00:10:51:16
Unknown
Once you invite people to download this resource or to gain access to this free event, you can do everything in the backend, meaning you email them because now you have their email and from that moment on, that's your strategy.
00:10:51:16 - 00:11:24:22
Unknown
But what do you do on the platform when the event is over? That's the third type of content you need to create. You need to consistently create content that delivers on the promise of your social media channel, maybe for free, but constantly ask them to visit your website because you've got an additional resource there. Maybe not linked to any specific event or any specific product, but it's a way for you to grow your email list at the same rate that you grow your community on the platform because remember, the platform owns the traffic and the people on it.
00:11:24:22 - 00:11:49:24
Unknown
Once you get them into your ecosystem in your email list, you own that email list and you can deal with your contacts. You contact them directly without having to worry about algorithms and whatever that means. So yes, promote, but give free stuff, free access to free events. And then when you don't have any events to promote, just give additional value on your website and ask them to name an email.
00:11:49:24 - 00:12:11:03
Unknown
That is the best way to interact with your community. And you never ask for anything. If people are not ready to buy, they're not going to buy. They're going to get your free resource until one day they say, This person gave me so much, I completely trust it. If I need a guidance on this specific topic, I know who to go to and that's the moment that you get a sale.
00:12:11:03 - 00:12:41:01
Unknown
Assuming you are offering something in exchange for money at some point because you have to do it. Interesting thing, for example, when you say about the downloadable some people which just go, but what do I make them download? Something very interesting. Personally, I tried to help them even further. So let's say it is a PDF, for example, that complements what is on the channel, what they find on the channel that gives them a pass or a quiz or a quiz or anything that could help them out.
00:12:41:01 - 00:13:07:12
Unknown
For the past, they have decided to embark themselves on whatever it is. Obviously, if you are talking about cakes, don't give them something to download about business. That is something very silly, but it needs to complement what you are doing and what you're trying to deliver is very important. And speaking of delivering and giving you extra help, there was a masterclass that we are about to do on the 2nd of February.
00:13:07:12 - 00:13:33:02
Unknown
Tell them what it is. Tell them what it is. This masterclass is tailored to people that already have some kind of social media following. Doesn't matter how big they are trying to sell their product as services. Maybe that's you, but you don't know how to make it fly off the shelf. Why is it not selling already? And we want to help you give you what we've learned in seven years of online business and what makes a great offer.
00:13:33:07 - 00:13:51:03
Unknown
So you can apply the same template, the same framework that we've been using for so many years without changing your product or service. Just change the way you present it to your clients and then increase your sales because of it. This is the whole point of the Masterclass. If you want to join, just sign up using the link in the script.
00:13:51:05 - 00:14:14:10
Unknown
We want to see talented people running the world and helping everyone else out there you are there You are a talented person. I know you've got a superpower in you and we're just going to try to help you as much as possible to let that superpower shine. So to summarize, if you're not doing it already, stop asking people to do everything you want them to do.
00:14:14:10 - 00:14:37:16
Unknown
Buy your stuff. Subscribe like com Being the first 30 seconds of your video, stop doing that. Just think about helping them give them value without any call to action. How refreshing is that? Second, whenever is the right time, every now and then ask them if they want an additional resource that you can host on your website. This way you grow your list and you can get in touch with your audience much more easily.
00:14:37:16 - 00:14:50:16
Unknown
Do that consistently. Don't stop when you've got a promotion because people would just forget about you. And the point of being visible is constantly giving value out. This will pay you tenfold on a long term, so never forget.
00:14:50:16 - 00:15:11:24
Unknown
And I
