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Unknown
If you want to become an influencer or a content creator and you think that just doing what you love is going to bring you success, you are completely missing the point.
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Unknown
There is a much better way, a more specific way to go about what you love. Now you might not be aware of and in this video we want just cleared the air and get you on the right track.
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Unknown
And
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Unknown
So we went to this marketing event. We're not going to mention what it was because we wanted to learn. We're always open to learn.
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Unknown
So we go. That is a big crowd of people, content creators that wanted to become influencers or content creators in general. But we step into this big atrium and there is a couch on the stage. There's a big crowd waiting for the host to come on stage, and they finally do. And they arrive the sit down and they start talking about their story.
00:02:55:10 - 00:03:18:06
Unknown
Let's tell them, because we are always eager to learn from people because they might have a little trick or something that they've done a strategy away of thinking, of a way of forcing something that we have not yet come across. Because it comes always back into, I'm sure they know something that we don't know. Sometimes they do, sometimes they don't.
00:03:18:11 - 00:03:49:22
Unknown
But even if they don't say anything new, it's always refreshing to know that you are in the room of like minded people, that what is very important. So we get our place into the crowd where they are standing, waiting for these people to come out and say and tell their story. We have no idea what these people were, first of all, because they were all influencers, like the classical influencers, people that just filmed themselves during the day doing whatever, and they've got lots of subscribers for it.
00:03:50:03 - 00:04:08:19
Unknown
So we don't follow these people because we're not interested. There's nothing wrong with it. It's just we don't know. I honestly don't know these people and they describe their day. I couldn't believe my eyes. Hang on. But I remember like, do you remember? Because people in the crowd were literally eager. Like, what? They were there, as eager as I was.
00:04:08:19 - 00:04:31:01
Unknown
But they knew these people. They knew who they were, and they were waiting for them to spill the beans on. The secret is what is the secret to being an influencer? And there was one specific thing that came out. They were telling the story of how they started, how they went on, how they got deals with brands and all of that.
00:04:31:01 - 00:05:00:24
Unknown
And then during the Q&A, people actually asked them, So what do you suggest we do if we wanted to get where you are? And the answer of this specific influencer was keep doing what you love and things will happen for you. And at that moment, I felt like I wanted to step on stage, a slap in the face, because that's not a good suggestion that do you fall apart from the fact that you wanted to slap?
00:05:01:04 - 00:05:20:10
Unknown
How is that even useful? What can I do with this answer? What do I do? I keep doing what I love, what I love stepping on. Is there going to be making me money in a year or so? What? No. So let's say obviously we created something because people needed it. But I know that you have specific answers.
00:05:20:10 - 00:05:42:01
Unknown
That's what I love about you. Yeah, you. You grab everything that people love and you give them a pass and you give them a system. And I know that you have something very specific. Just say, okay, do what you love, but think about those two things. So, yes, everything has got a formula. Like this topic has got a formula as well, to me at least.
00:05:42:02 - 00:06:00:00
Unknown
So, yes, you need to be doing something that you love. The first one is finding the thing that you love. The second thing is that you should be good at the very thing that you love and you should be a teachable skill. Because if you are the only one being able to perform whatever you love, well, it doesn't count.
00:06:00:02 - 00:06:16:19
Unknown
Because the third point is that people might want to have the very thing that you love, so they want to achieve the same results that you have, which means you go to market. Your skill is go to market. So you're doing what you love. You're good at what you love, and you can teach others what you love and make money with it.
00:06:16:21 - 00:06:41:12
Unknown
Now we're talking. Do you find that being influencer and being a content creator have got two different paths completely? The problem for me being an influencer is that compared to a content creator, you become the product. So if you are an influencer, you make people love you while you do the values that you believe in. Everything is about you.
00:06:41:12 - 00:07:04:10
Unknown
So you can argue, That's brilliant. The Rock has got a brilliant personal brand. They buy whatever the rock will say, Buy my tequila, Boom! It's $1,000,000,000 business. Okay, But that's not the level we're talking about. How can a normal regular person can become an influencer? You need to have presence. You need to have an interesting life. You need to constantly put yourself on camera.
00:07:04:10 - 00:07:21:19
Unknown
It doesn't matter if you want it or not. And that for me doesn't sit well because I want to have private things in my life that I don't want to share. That's what people want to know about you. They want to know everything, your intimacy, because they feel they want to be closer. I think, like we we tried that part as well.
00:07:21:19 - 00:07:39:19
Unknown
But again, as you were saying, no. One, there is two specific things that we decided that we did not want to do. Number one, having constantly the phone in our hands, I don't think it was our thing to just grab the mag and eat and drinking off the mug and just tend to people. This is a very good.
00:07:39:21 - 00:07:57:04
Unknown
And then get the official link to do that or filming every time you eat in zero or having those affiliate links always in everything that you do in your life and not having privacy in what we do. Yes, it's cool to be on social media. There is a part of your life that you want to keep to yourself.
00:07:57:04 - 00:08:29:03
Unknown
And also we did try. Like, come on, we did do it. We did a few deal was aware. We yes, we signed up a couple of deals that were from 5 to $10000. So sponsorships are very profitable. But how did you feel about those? That's the interesting thing, because I felt like I had been on the job because every time we shot something that I thought it was in line with what I wanted to do, with what I wanted to create, with what I wanted to deliver to my audience, and we submitted it to the client.
00:08:29:05 - 00:08:55:01
Unknown
The client came back and said, no, I don't want you to say that, or I don't think that is in line with our brand. Pretty much I had to retake everything that we did, reshot them, and then resubmitted it again to the client. Again, it was a client, meaning I was again the product I needed to do what they wanted me to do if they were happy or not, and I had to change the content accordingly.
00:08:55:02 - 00:09:18:04
Unknown
It was going back to having a job. So that's what we didn't want to do. I said, If I want to sell something, I want to sell my thing because it makes me happy and I want to do that in my own terms. Whether I like it, whether or not it needs to be in my own terms, not that someone else tells me what I need to do, what I need to say, and how I want to sell it.
00:09:18:07 - 00:09:37:17
Unknown
That was very important. So these two things, the privacy of our life and not constantly living with a phone in our hand. And the second one, I didn't want to have anyone telling me what to do. You know what the main thing it was? The main thing. So if you want to become an influencer because your life is amazing, you just can't stop about everything you do.
00:09:37:17 - 00:10:08:16
Unknown
That's your path. Amazing. You will find that growing an audience is going to be easy, especially if you've got presence on camera. But honestly, prepare to feel like you're owning a job more than a business. If you're a content creator and you are helping others, you're not the product anymore. You are the vehicle for somebody else. As a result, which is so much better positioned in my opinion, because at that point you can create products and people by trusting you will trust the product and buy it from you.
00:10:08:20 - 00:10:57:13
Unknown
And I
00:10:57:13 - 00:11:09:10
Unknown
Because we also do what we love. We love for talented people to get out of their shell and find at least sell their stuff properly without being salesy or douchey.
00:11:09:12 - 00:11:25:12
Unknown
Okay, so if you like that, step away from this video and watch something else. We want you to succeed. We care about that because we were in the same situation years ago. We had so much experience and talent, we had no idea what to do with it. We finally found a structure we just want to share with you.
00:11:25:12 - 00:11:47:03
Unknown
And I
