00:02:00:06 - 00:02:27:22
Unknown
Yeah. Yeah. Do you think email marketing is bad? Wow. I mean, do you still think we can make money sending emails to our list? Do you know why she's laughing? Because by helping thousands of people, she sold more than half a million digital products. Mainly, actually exclusively via email.
00:02:27:24 - 00:02:33:15
Unknown
So in this video, we want to share our strategy on how to use email marketing for your business too.
00:02:33:15 - 00:02:55:09
Unknown
And
00:02:55:09 - 00:03:08:16
Unknown
We've got a bunch of people that said, Yeah, send an email. So what do we do now? Do we sell there? Well, yes or no. But this is not like, you've now come on a backdoor. I'm going to just shove things down your throat.
00:03:08:17 - 00:03:28:01
Unknown
No, that's not like that. Because they're not sharing in the email sequence should continue. People did not sign up on your mailing list to get sold to. People want to again, they're waiting for you to tell them that you've got a solution to their problems and they are checking you out. They want to know if you are the right person for them.
00:03:28:02 - 00:03:56:07
Unknown
Recently, I have created a full on course free online on YouTube that people can just watch. Obviously people can watch it, but they don't have a very much a guidance on what to do because there is only a limited amount of time I can spend with people that are online on YouTube, especially when you get to big numbers like ours, because we've got about 205 8 to 9000 people on YouTube.
00:03:56:07 - 00:04:18:13
Unknown
It's very hard to keep track of who sends you messages and what not. So what I do for my second lead magnets, it's not a lead magnet for me, it's the extra help. I created a PDF that goes with the free course and I also have created a email sequence that helps them out every two days, every every week.
00:04:18:13 - 00:04:43:11
Unknown
It depends how much you want to keep up with them, to make them sync, make them write, give them tips on what they need to do on that specific step, or maybe how they will be feeling on week three, because usually that's when people give up. So think about the journey that your person is having and think about how you can help them out once they have downloaded your free PDF, for example.
00:04:43:12 - 00:05:03:09
Unknown
To me is all about helping them out even further, step by step. And the funny thing is, in that step by step, I know there's always going to be someone saying, I want to ask you for extra help, and maybe I do have the extra help already put together. I've got a program that might be exactly perfect for them.
00:05:03:10 - 00:05:28:09
Unknown
So that's when in the piece, maybe after the third or the fourth or the fifth email say, You are here, you've been doing this course for quite some time. You seem to me that you're very interested and very full of energy. You're still going say, Why don't you join me in this specific course? That's the only time I really invite people into maybe having a look at a program that I've got that could be very good.
00:05:28:09 - 00:05:47:10
Unknown
Always related to what they're doing that can complement their path they're on right now. It's almost like it's a no brainer. If you want some interaction to see where they're at, you actually ask them, Let me know how it's going. They don't feel like you're their friends, so they would want to know how they're doing. And that's how you start the conversation as well.
00:05:47:10 - 00:06:10:20
Unknown
And if you see a gap from where they aren't and where they want to be and your product feels that gap, you can just reply, Listen, I've got this the perfect problem for you and here's the link if you want to know more. And that's your landing page where they get all of the information about your program and they might even sign up from there and give you money, which is exactly what you want, but you nurture all the way there.
00:06:10:20 - 00:06:41:07
Unknown
That's another important thing. Nurture your people. Once they become a part of your ecosystem, they are the most important people you will ever talk to. The moment they decide to download your free book, your free PDF, your free thing, they have actively decided that you are an important person in their life and they will share their important email address with you.
00:06:41:09 - 00:07:02:20
Unknown
The moment that you start spamming them, the moment that you've ruined their trust, let you literally just say, I don't trust you anymore. So they're your best friend. Remember this. Treat your list as the most important friend you'll ever talk to. If you don't care about your audience, you only want to make money. This is not a channel for you.
00:07:02:22 - 00:07:03:16
Unknown
Go somewhere else.
00:07:03:16 - 00:07:52:12
Unknown
And I
00:07:52:12 - 00:08:11:02
Unknown
Think about small, tangible results that they can achieve, because imagine I download your free thing and I do everything you tell me because I'm a good student. And then at the end of it, I get an amazing results. I'm immediately thinking, Wow, if this is the free stuff, I can not even begin to imagine what the course of the program might be.
00:08:11:02 - 00:08:21:01
Unknown
That's what I think you should do. Think about the small result. Don't think about the vehicle to get there. You'll figure it out based on the goal. The goal is the most important thing.
00:08:21:01 - 00:08:42:15
Unknown
And I
