00:01:16:18 - 00:01:29:11
Unknown
If you're an online trainer or a coach and you're selling coaching sessions and you cannot increase your prices or sell many more of your sessions, it's probably because your offer sucks.
00:01:29:13 - 00:01:48:05
Unknown
We didn't even know what an offer was when we started, but we figured out that that is the only way we can be more sustainable in our business, sell more of our product or services, and charge more in the process, helping way more people want to know what we discovered. That is the topic of this video.
00:01:48:05 - 00:02:09:21
Unknown
And
00:02:09:21 - 00:02:14:17
Unknown
Once you are ready to offer something to your ideal client, do you even know what an offer is?
00:02:14:19 - 00:02:35:07
Unknown
Because we didn't know what an offer was. So what did we do when we launched the membership? The very first thing that you do is give people more stuff, right? So you give them more videos, you give them more hours to watch. You give them more of everything because you want to cover them in all the knowledge that you have.
00:02:35:07 - 00:02:55:05
Unknown
And then they freak out and they leave about halfway. And also you don't know what you are offering because they are offering this blitz and flexibility. You are offering this one leg thing and then you are offering more ballet classes because you've got hours and hours, hours of dancing and people just say, I don't want more hours of dancing.
00:02:55:05 - 00:03:13:08
Unknown
I really want to understand ballet. I want to fulfill that childhood dream. You are the ballerina. You should know how to take on that part. I do not understand your offer. I don't understand what you have in there and there. My question was about how can you not understand? There is more of the good thing I do as an expert.
00:03:13:10 - 00:03:30:12
Unknown
You take all of the things that really make you for granted. You think that knowledge is the only thing that people need, but that's not that knowledge is fully available online anywhere. Just you can Google anything and you'll give you an answer. Maybe you need to find a few different article to find the right one, but you find it.
00:03:30:12 - 00:03:53:10
Unknown
You took for granted the fact that you were disciplined, that you knew how to put together a structured path for yourself. You've got discipline because you've put blood, sweat and tears in your career. So all of that regimented path of learning, that's what they need, the content. Well, of course they will need a little bit of content, but they will need the structure, all the things that you're not even thinking about.
00:03:53:10 - 00:04:23:14
Unknown
People do not want more stuff. They already have plenty of stuff. Actually, we realized years later that because our membership was so full of stuff, they left because they felt overwhelmed. So we had to mentally flip everything that we had in our mind and said, okay, but what is the added value then? But the added value is that people want to be held accountable for a specific goal and it should be attainable in a specific time frame, or at least keeping track of the progress that you're having.
00:04:23:14 - 00:04:43:12
Unknown
Because progress is what makes you happy. What makes you keep going. So your offer should not be sign up for this membership or product and we'll give you more stuff, but it should be a bit more what we decided to do with our beginner's ballet course. For example, we said four weeks, I'll teach you a little foundation of ballet.
00:04:43:13 - 00:05:02:10
Unknown
You can start doing your first choreography, learning your first steps in the comfort of your home as a beginner adult. And that makes perfect sense for somebody that doesn't want to or cannot step into a ballet class. In-person ballet class doesn't want to feel judged because they don't see themselves in the mirror very nicely. They want to just, you know, keep it as a hobby.
00:05:02:11 - 00:05:25:02
Unknown
It's a $27 product. And we sold so many of those because it made sense. And we had that product in the membership since the beginning. It was just not put together properly. But once we once you put together properly and we labeled it differently, learn the foundation of bawling for weeks in the comfort of your home, people jumped on it because the offer made sense.
00:05:25:02 - 00:05:47:23
Unknown
And you cannot underestimate the power of crafting a good offer, which we believe is the foundation of any business. So we even created a next week's program to teach coaches and online trainers on how to craft their own irresistible offers. Because this is the starting point for any successful business.
00:05:47:23 - 00:06:36:24
Unknown
And I
00:06:36:24 - 00:06:51:20
Unknown
Jacobo As for a fantastic framework down because he's I always call him the mind mapper. He knows exactly how to put down a roadmap from zero to success. And whenever I feel completely lost, I go, Can you give me the framework?
00:06:51:20 - 00:07:13:23
Unknown
Because I have no idea what I'm doing. I'm so you knew exactly what was needed to create an offer. And also the fact that whenever we are creating an offer for people, we never think that the products that we've put together are good enough. We never think about it can be helpful. We take a lot of our knowledge for granted.
00:07:13:23 - 00:07:37:23
Unknown
We take or method for granted because believe it or not, everyone is got a method because it's based on your experience, your way of learning your world to experience everything that you've gone through in life. You teach, you create that isn't unique to you because that's the way you do things and that's the way you will ever offer it to people.
00:07:37:23 - 00:08:03:09
Unknown
And offer is not just about what the raise in the product. These amount of videos, these amount of tools, this amount of documents, it's more like with this method, what Alexia just mentioned that you created because of your experience and knowledge, you can help one class of people achieve a specific result in a specific time frame, and that's an offer that's a much more valuable offer than more stuff.
00:08:03:09 - 00:08:13:02
Unknown
Nobody wants to go through another course. They want a problem to be fixed, a result to be achieved. So if you understand anything from this video today, this will be it.
00:08:13:02 - 00:08:34:16
Unknown
And I
