00:00:19:23 - 00:00:28:23
Unknown
If you don't like creating content for your social media, it's probably because you have no idea what type of content will attract you or your client.
00:00:28:24 - 00:00:50:02
Unknown
And with my wife, we created a community of paying customers and we asked them, What content did you watch before becoming a paying customer? Not with these words, but you know what I mean. And we broke down exactly that by the type of elements they needed to trust us and eventually buy from us. We talk about these five elements in this video, so you can do it, too.
00:00:50:02 - 00:01:11:23
Unknown
And
00:01:11:23 - 00:01:30:05
Unknown
We all start from social media. We want to attract our ideal client, but what do we post on social media to attract the people that we actually want to help? I know many of our friends, many of our clients, they know they need to post something on social media. And I know that might be a bit of analysis paralysis because we overthink this.
00:01:30:05 - 00:01:53:00
Unknown
A million times. So we did the thing we did this time, but also because there was a one point especially I think as recently I was so hating social media because I couldn't keep up with it. I had no idea what I was doing to right what I was doing wrong. Whenever one tells you about that, you need to follow the algorithm and you need to to actually do certain things that you need to do.
00:01:53:00 - 00:02:10:07
Unknown
It's always a little bit too much or that you have to post about a million times a day or a million REOs. It's overwhelming and I totally get it. And especially because at the end of the day, it was two of us were it was is still is two of us creating the content and putting things out there lately.
00:02:10:07 - 00:02:35:11
Unknown
I just went, You know what? That's it. I'm done. But there is still one specific structure that we kept in mind that we know that we need to pull out of there. That helps us more than anything else. Probably doesn't help the algorithm, but at least it helps me gather my thoughts around or your thoughts around and putting everything into place to actually talk to your ideal client, to your people.
00:02:35:11 - 00:02:59:09
Unknown
I call them your people because at the end of the day, whoever is on social media, they love you. They they are there because you make them feel good. You give them good tips. And so I want you to keep these few little bits in mind whenever you're posting on social media without being overwhelmed. Let's reframe the word algorithm, right, Because as you said, there's no way you can keep up with the algorithm.
00:02:59:09 - 00:03:16:23
Unknown
Just think about the audience that you want to attract and just to have a guideline for you to post stuff online, What do we post? How do we find ideas about what we can post? Well, what we can say is what we found over the years works really, really well. I don't want you to give you set rules.
00:03:16:23 - 00:03:38:05
Unknown
These are just main principles that you can apply to attract you with your client. And it's based on five types of content. The first type touches upon the dreams of your ideal clients. I'm assuming you are content creator, that you want to help an audience. You are fixing a problem and the person that you want to help want to get somewhere.
00:03:38:07 - 00:03:58:08
Unknown
That is the dream. Maybe you are already there. Maybe you are living the lifestyle that they want. Maybe you are leaving the financial situation that they want. Maybe you are living in the body that they want. Maybe you have the guardian and they want. Maybe you are so good at cooking and they are not. Show them that. Think about how you can show them what is going to be possible for them too.
00:03:58:10 - 00:04:17:12
Unknown
This is something that you've done by just sharing the dancers comments and to inspire people that didn't know it was possible for them and it doesn't have to be a specific piece of content for that. It should be sprinkled around. So think about making them dream about what's possible for them. That's a dream domain.
00:04:17:12 - 00:05:06:04
Unknown
And I
00:05:06:04 - 00:05:34:22
Unknown
Then we've got the mindset domain, which is not the only one you should use. It's one of those domains and it's all about motivating them, cheering them on because everybody's got bad days. We we're not always superheroes. Not everything goes to plan. And for your audience, it's exactly the same. So we discovered this quite recently because at the beginning we didn't want to look fragile, vulnerable, because we wanted to be perceived as the authority right?
00:05:34:24 - 00:05:52:04
Unknown
You wanted to be perceived as the authority, but there's nothing worse than a know it all. And Superman. Well, if you are Superman, you are special. I'll never be like you. We want to be more supportive of what they're going through. So keep in mind the mindset is really important when you're creating content. One of my favorites is the third of this.
00:05:52:06 - 00:06:16:01
Unknown
The third domain is beliefs. I remember a story when we went to a yoga retreat. You really wanted to have a week for yourself, and so we joined this group of beautiful people just wanting to gathering in a relaxed place in northern Italy to do yoga every day. And among this women, there was one specific one which completely fell in love with you, like platonically, of course, because you were a ballet dancer.
00:06:16:03 - 00:06:36:07
Unknown
You've been a professional. And I remember clearly when we were going down the stairs to catch the elevator that she always wanted to dance ballet, but she didn't because she had scoliosis. Not only she had scoliosis, she was also afraid by the judgment of people because she said, I've seen those dancers at the adult dances around and I don't know.
00:06:36:07 - 00:06:53:10
Unknown
They don't have the body, they don't have the physique. Is it really possible? I think it looks silly. I don't think it is for me. I don't think it's for adults. And I turned around and I said, well, if you're doing a yoga, what stops you from actually doing ballet? But most importantly, you say that you've got scoliosis.
00:06:53:10 - 00:07:14:16
Unknown
Did you know that? I've actually done a whole career with scoliosis. There you go. Have a look at my back. And I could see that's why I love this story so much. I could see the changing her face from I've precluded myself to step into ballet, no pun intended, because of this problem. And I now found a ballerina that's telling me that that was never a problem was all in my head.
00:07:14:16 - 00:07:36:18
Unknown
And she started doing ballet using our YouTube channel. Isn't that amazing how something that we believe in can get in the way of our dreams or our desires? So create content to share the stories with your audience because they might just need you to tell them, Hey, it's possible to this obstacle that you have in mind is irrelevant.
00:07:36:22 - 00:08:01:06
Unknown
I live with stories and it's super crucial in every content you do, telling stories and especially telling with your experience. Because the more you become one of your people, the more they will understand you. As Jacobo was saying, if you are the superhero or the Superman that has got everything perfect, but you never show the vulnerable side of you, they will start thinking that you're totally fake.
00:08:01:06 - 00:08:22:17
Unknown
But if you open up about your struggles and everything that you have to go through, they will understand you way more. Then the fourth domain for your content should be talking about the frost creations that you may have or you are having or your audiences are having. For the same reason we said before, because nobody's perfect. Life is not perfect.
00:08:22:17 - 00:08:43:16
Unknown
You, when you started talking about your always never being, always never being the leggy dancer, like you never had the perfect ballet body. You had to struggle five times more than any other dancer. People started relating to you because guess what? Nobody's perfect. Nobody's got the perfect body. And even if they did, they wouldn't listen to you. They would listen to somebody else.
00:08:43:17 - 00:09:08:20
Unknown
Just make them feel understood without judging them. Try and think of what they might be going through every day so that you can step into that conversation with your content and make them feel understood, reassured. Everything is fine. Everybody starts from a different level and that's okay. The last domain when it comes to content, when it comes to attracting your ideal clients online is to give them results in advance.
00:09:08:20 - 00:09:31:15
Unknown
Think about how to videos. Think about, walk through or follow along in our cases. Just make them actually achieve something. Don't just talk about it. Make them achieve something. And that's as simple as that. The point of all of this is that this five big domains should always be used as ideas to start from, and then your delivery, you deal with it.
00:09:31:15 - 00:09:53:03
Unknown
Don't listen to the gurus that say you've got to post 100 times a day. Of course that would help, but I don't have $1,000,000 a month to spend into a team that can do that for me, repurposing, following me around. Right. We have small business owners, but we do what we can, but we want to do content that's actually useful that will attract all of your clients and you don't need much.
00:09:53:05 - 00:10:13:12
Unknown
The other day I watched three reels from this guy that you suggested to me and I was hooked and I wanted to buy his course immediately. Three reels. You don't need a million pieces of content. You might just need the perfect ones that touches the right emotional chords and your golden. So keep it sustainable. Don't kill yourself, don't overwhelm yourself.
00:10:13:12 - 00:10:16:03
Unknown
Just make sure you do what feels good to you.
00:10:16:03 - 00:10:37:17
Unknown
And I
