00:01:30:06 - 00:01:50:00
Unknown
Generating leads from social media should not be this difficult. And because my wife and I have generated thousands of leads and have a mostly six figure business a year that we just run with social media content, we just want to show you the one strategy we use that we have been using for years, that it's still working, that you can apply in your business today.
00:01:50:00 - 00:01:54:07
Unknown
A friend. This is Iacopo and Alessia.
00:01:54:07 - 00:02:11:07
Unknown
And
00:02:11:07 - 00:02:30:17
Unknown
Do not only post on social media to attract with promotions no one wants to hear about only when you've got a promotion or when you're selling a book for one year and got something out. You don't want that you want to give. How do we generate leads from social media? Because if we cannot promote on social media, what do we do instead?
00:02:30:23 - 00:02:55:13
Unknown
This is what we did in the beginning. We spent one and a half years building a YouTube channel. We had, I don't remember exactly maybe 10,000 subscribers on our YouTube channel. This is years ago, and we decided to create our first product, a membership, and we decided we've got an audience on YouTube, let's promote it on YouTube. We created a video which was a follow along video, and then we mentioned it in the middle of a video.
00:02:55:13 - 00:03:19:07
Unknown
Hey, we created this beautiful membership. You should join us and give us money. And even if we had thousands of views every month, only a dozen of people signed up. So don't do that. Don't do that whatsoever. There is a better way. Also, there is so many things that we really don't like to do in social media, and I of see it on the way I behave as well.
00:03:19:08 - 00:03:39:02
Unknown
So you think about the sign up for my mailing list. I don't want to sign up for a mailing is especially if I don't know who you are and what you're going to send me. Now, I don't want to be spammed. All right. So even if it's live a comment, why should I leave a comment? You don't even tell me what the comment is going to be about.
00:03:39:02 - 00:04:04:16
Unknown
Contact me via DMS. What makes you think that I'm going to pick up my phone and send you a private message with my phone number to someone? I don't know. I don't know who I'm going to talk to. It's either that or the ends or What's up? no. Like, no, that's something I don't like. Or the other one is people that have promoted posts and say, Come and do my Instagram profile.
00:04:04:18 - 00:04:22:11
Unknown
And then once I'm on your profile, I'm there looking at your picture. I got Yeah, well done. You're getting a view on your profile, what you do with it, waste of money, waste of time, Be the first one to give. But what? Give what? I'm already giving all this free stuff on YouTube, on Instagram, on Facebook. What else should I give?
00:04:22:12 - 00:04:46:21
Unknown
So let's suppose you are into vegan pastries and you've got an entire channel and entire Instagram or whatever social media platform you prefer about how to cook pastries, which are vegan and yummy. This is what I would do. I would create one page on your website with a beautiful title that says Bake your first vegan brownie in 20 minutes.
00:04:46:21 - 00:05:10:07
Unknown
Even if you have no experience with pastry at all. Download my guide for free just give me name and email if you follow me for a while and you saved some of my emails, wouldn't that be way more interesting? Like as a reason to give you my name and email because I want that recipe? Maybe it's a document that I can print out, put it on the fridge, follow it and actually get some results.
00:05:10:07 - 00:05:26:06
Unknown
You are touching up on the dreams. I want to be able to cook vegan pastry. I want to get results in advance. I want to actually get the brownie my hands and eat it. Frustration. I don't know how to do it. Desires as well. I want to show it off with my friends and so on and so forth.
00:05:26:07 - 00:05:57:21
Unknown
This is the reason you should have your own ecosystem and dealing with your social media separately, inviting your social media into your ecosystem with something else, a lead magnet, basically. But then think about it like I am so excited and I feel so accomplished with myself because I baked that brownie. I made it so beautiful. You gave me that secret ingredient that no one else is giving me to actually make it so yummy and fat, free and vegan.
00:05:57:22 - 00:06:18:20
Unknown
The only thing I want is the next step. I'm hooked. I want more. I want to learn more from you because you're a beautiful coach and I'm so prepared to actually take the first step. That's when you sell your book. That's when you sell your course, that's when you present the membership. Because now they are ready to, like you said, take the next step.
00:06:18:22 - 00:06:45:08
Unknown
They need you At that point, if you only give free stuff they would miss on the juicy bits. Like, for example, your book is about a bigger list of recipes that they can follow. If they like the free one, they would totally buy the book Doesn't matter the price because it fixes a problem. I never suggest to sell a membership because remember, at this point people might be still testing you out.
00:06:45:09 - 00:06:57:23
Unknown
So if you give them something that they can consume, they not only going to test your way of teaching your method, but also if they like you. So only then they're going to be ready to take the next step.
00:06:57:23 - 00:07:46:13
Unknown
And I
00:07:46:13 - 00:08:01:17
Unknown
coming from social media into offering something on your website to then offering the next step, which is an introductory product which usually is low ticket ish for them to come from three lead to paying customers.
00:08:01:17 - 00:08:24:01
Unknown
It doesn't matter how much they're paying, it might be $1. That psychology changes completely after they've become your customer, your client paying just a small amount. That's when you can present your membership as an ongoing support to fix even bigger problem. That's the path that we found. That's what we do. What do we do practically? We've got different lead magnets.
00:08:24:01 - 00:08:47:00
Unknown
We've worked on them along the way. One of the more successful one was the Get Ballerina Fit workout plan, which was a five day workout plan where we followed them up for five day without selling anything, just following them up in their journey. And then towards the end we offered the next sensible step, which is of course it's a four weeks course, and throughout the four weeks we find the right moments to pitch the membership.
00:08:47:00 - 00:08:52:16
Unknown
And we found that this way is so much better, it makes so much sense and we don't overwhelm people.
00:08:52:16 - 00:09:13:16
Unknown
And I
