00:00:22:10 - 00:00:41:13
Unknown
When we created our first membership, people were overwhelmed and left because of it. Then we realized that they really came for three specific elements that we found every membership should have. So if you are building a membership or you have one, you want to fix it because people are leaving. This is the video for you. Let's jump right in.
00:00:41:13 - 00:01:03:04
Unknown
And
00:01:03:04 - 00:01:27:03
Unknown
If you want to build the membership, everything else needs to come first. Otherwise, it is going to flop. You're going to flop. I know. Because we've been there. We flopped. We've done it. We've done it. So do that. But let's say you're ready to build the membership. And there's a lot of confusion around memberships because on one hand they're amazing in terms of monthly revenue, but they can be overwhelming to maintain on the other side.
00:01:27:03 - 00:01:53:02
Unknown
You need to constantly come up with new content, retain your customers for a longer period, possible. It's not easy. So how do we deal with it? And this is what we found is the best mix of things for your membership. The three main elements. The first one is community. Your membership has got to have a private community to gather all of your people in because there's nothing worse than being alone in a journey.
00:01:53:03 - 00:02:13:12
Unknown
You want your customers to share the wins, share the frustrations and help each other because you don't have to do all of the work. They can help each other out. I personally have bought some courses where I felt so alone, even if it was a course like a seven week course, or I had the vegan cheese as well.
00:02:13:13 - 00:02:32:23
Unknown
If the community is not there, you don't know who you talk to. You don't know if you are doing things right. You don't know if there is someone around your area that you can actually get in the same kitchen and cook together. That is the whole point of not only a membership, but also course to have your people come together.
00:02:32:24 - 00:02:54:13
Unknown
Because if the community within the membership is not working, the whole membership, there is no point of existing. They make me feel less silly because sometimes I feel like if I cannot do a specific step, it must be me. Then if I've got a community, I can see other people, whatever they are and they might be more advanced, but they might be behind me.
00:02:54:15 - 00:03:19:04
Unknown
And that gives me a little bit of reassurance that we are all the different level and it pushes me to move forward because I can see behind me and in front of me what is possible, what not. It's great because I can post videos, I can see videos. That's a beautiful thing, which the first element of a successful membership and also remember as a content creator and someone having a membership, it helps me to know that maybe I'm doing the right thing.
00:03:19:10 - 00:03:36:23
Unknown
The reaction, The feedback. Yes, the reaction of people, how they're dealing with a certain class. I mean, most of the time I'm not even needed because whenever I ask them how they are, they say, That's okay, let's we've got this. You can just go and do something else and create a next class for us. That so that feels I'm okay, don't you?
00:03:36:23 - 00:04:01:12
Unknown
Well, so go dancing. It's a beautiful thing because as a creator, you also feel supported by your community. You are their leader, but they also support you along the way. And that is a beautiful thing to have and to share with your own community. Another there's three most important things, but there's a second one is that people really want to be closer to you.
00:04:01:12 - 00:04:22:08
Unknown
So a community is the perfect way to be more available for them. They want more proximity to their coach. You should make clear that they will have a priority with whatever questions they might have. You might not reply to all of the social media messages, but you will reply. You'll be presented your membership and that's an added value not to be discounted.
00:04:22:10 - 00:04:46:09
Unknown
There might be times where you cannot reply to all of them. Or maybe you know that the same question is coming up. So what you do is to maybe have a live session with them on that specific question. So rather than replying to each and every one of them, you know that you are giving them attention and you're replying exactly to that question in a different format, but it has to come from you and you need to be present.
00:04:46:09 - 00:05:35:03
Unknown
And I
00:05:35:03 - 00:05:54:19
Unknown
The third element, which we took years to understand, we had to rebuild the membership from scratch because of this thing. No one will ever care. I tell you this. How many videos you got in your membership? Yeah. No one will ever care how many little plans you've got for them in your membership.
00:05:54:19 - 00:06:22:17
Unknown
No one will ever care if there is exclusive content in your membership. What do they care about? Like any products. A membership needs to serve a purpose. It. There's got to be an end goal. That end goal needs to be a journey, a path in the membership. It should be clear how to go from zero to hero. The path to success needs to be clearly laid out.
00:06:22:20 - 00:06:41:20
Unknown
And of course, it could be an ongoing support because it's a membership, it's a month to month month. But if you don't know where your customers will end up doing with the membership, they will not know either. So after the first month, if you've got lots of content, they would say, I don't know what to do with this and then leave.
00:06:41:22 - 00:07:02:00
Unknown
Or if you've got too much, they're going to say, I'm not getting my money's worth because I'm clearly not able to utilize it properly. So they're going to leave. So what did we do? We actually started like this. We created a lot of videos, a lot of plans, and we said, we've got a bunch more stuff in there because it's exclusive and you can do it.
00:07:02:00 - 00:07:26:16
Unknown
And we've got a Plan A, plan B, plan C, plenty plan whatever you do in your own time, as that's why I said no one cares about any of this. I scrap the everything took away stuff because people were overwhelmed. They were leaving because they were overwhelmed by the amount of stuff that was in the membership and everyone said, I don't know where to start, I don't know where to end.
00:07:26:16 - 00:07:49:06
Unknown
It's just too much. I want someone to guide me. So what I have created for them is a ballerina journey. The ballerina journey starts from the very basic and it's a very long journey, but it doesn't have an end. So we start as a ballet lover and then we end up as a prima ballerina solo, and it teaches them every single step of dance.
00:07:49:06 - 00:08:14:03
Unknown
It teaches them how to dance. It teaches them about the ballet history. It teaches them about specific nuances of ballet and how to do things. It gives them day by day journey. That's how much I worked on it, day by day journey with rest days and not so rest days and what they need to eat and what they should look after on the specific days for the whole journey.
00:08:14:03 - 00:08:45:07
Unknown
You need to take them by the hand day by day and lead them through the past and to get them to an end. The result, the end result for them is that they will be able to dance beautifully. It is something for them to achieve. They look forward to whatever is coming next time. So as long as they are there for them in the community, you are there as in close proximity because you will be helping them out and support them as their coach.
00:08:45:13 - 00:09:11:06
Unknown
And also you give them this path to success. This is exactly what a membership should have, is the three main elements that we found that without those it's never going to work. So don't just open and say you've got plenty of staff in there because it's going to be overwhelming for them and they possibly never leave the We know all of this because we survey every person that leaves the memberships because we want to know why they leave.
00:09:11:08 - 00:09:20:18
Unknown
And after years of people telling us why, this is the distilled reason why. So don't make the same mistakes we did do it right. The first time.
00:09:20:18 - 00:09:42:07
Unknown
And I
