00:01:44:15 - 00:02:07:05
Unknown
Everybody's giving their best stuff away for free on social media. So when is it time to sell something? If if everything is free, even Alex or Mozilla tells you to do that? Give everything away for free. But there is a mindset switch you need to turn on to understand that yes, you want to give everything away for free, but also understand what type of content you should charge for.
00:02:07:05 - 00:02:11:08
Unknown
A friend. This is Iacopo and Alessia.
00:02:11:08 - 00:02:28:12
Unknown
And
00:02:28:12 - 00:02:51:01
Unknown
We found that this is really important and is the mindset of selling the invisible, the invisible meaning digital products. Because when you order on Amazon, you know that the next day you get a box, you open it, there is something you can actually touch. But when you buy something online, you click the mouse or you tap on your phone on your device and that's it.
00:02:51:02 - 00:03:15:05
Unknown
You just make money disappear. What did you get? That's why it's very difficult to sell digital products, especially if you're not clear and you don't have the right mindset, including selling memberships. So we wanted to address a few pointers that might give you a better understanding of why it's important to charge for money, even if you're doing the same things for free on YouTube or on social media.
00:03:15:05 - 00:03:35:22
Unknown
I see this problem. I see this mistake being made very, very often, even very big influencers. They somehow don't know why, but they sell the amount of videos that there is in the product, the amount of documents, the hours of training, the plans and all of the things that we said before, just because they think more is more.
00:03:35:22 - 00:03:55:22
Unknown
But the influencer that I looked at yesterday after watching three reels on Instagram, I was ready to buy something from him. It was a mobility coach. I am very stiff. Even though you are my coach, I want to be somebody on my own time. You're never going to listen to me anyway. Exactly. Yeah. I wanted somebody else and I said, Brilliant.
00:03:55:22 - 00:04:16:23
Unknown
I can have the course that this guy must have. It's got 1 million followers on Instagram. Surely he's got a course. So I click on a link in bio and I found the landing page for a membership. God. So I read through the page and I see. What do you get with the membership? You get 150 plus videos.
00:04:16:23 - 00:04:39:16
Unknown
This amount of hours of challenges, this is blah, blah, blah, mobility and all of the things that I don't even understand because they're very technical and I didn't buy it. I didn't buy because I didn't know if that product would fix my problem that coach didn't make the extra effort to understand me. And I think it's a tragedy because now I'm going to probably listen to you.
00:04:39:18 - 00:04:58:19
Unknown
Now you save money, you save money, or find somebody else that's got a specific course that says, I'm going to make you regain full mobility. If you're a man over 40 that doesn't have one hour to work out every day with exercises that you can do at home in only 20 minutes a day, I would buy that course.
00:04:58:19 - 00:05:21:20
Unknown
Right now. I think the very important thing that we need to think about is a switch, especially as I was super afraid, I was super afraid of selling because I thought it was bad. And especially I didn't know what I was selling. I didn't know what my offer was. I didn't know how valuable my knowledge was, and especially how to put it together in an offer that made sense that I could explain to people.
00:05:21:22 - 00:05:46:10
Unknown
There is a book on the selling The invisible. You are automatically saying, okay, I'm scamming people because I'm not giving them anything specific. But as a coach, as a trainer, you have to think that whatever you are giving them is a result. It's your time that you've put together the knowledge that you have, the way you have create is the path for your people to actually make them achieve their end result.
00:05:46:16 - 00:05:58:06
Unknown
That is a valuable is how you package it all together, how your method is created. But again, no one cares about your methods until they care. So please be clear when you craft your offer
00:05:58:06 - 00:06:46:21
Unknown
And I
00:06:46:21 - 00:06:59:02
Unknown
offer is first. Your duty as a coach is to lead them through a very, very clear, simple path. So that is the mindset change of selling the invisible.
00:06:59:02 - 00:07:20:17
Unknown
So yes, you are not selling anything tangible, but the tangible thing that you are actually selling is their results whenever they are going to be with you, led by you. That is the tangible thing that they are going to receive. And if you are afraid of selling as well, it might be, especially online because like we said, is not tangible.
00:07:20:20 - 00:07:42:02
Unknown
Picture this I am your ideal client and I'm looking for information about something and I find you. You've got amazing content. You're on point. You understand me? You showed me all the beautiful things that I want to achieve. But you don't have a paid product. Now you're making me a disservice because I need this problem to be fixed.
00:07:42:04 - 00:08:07:10
Unknown
Like, for example, my mobility. I feel trapped within my own body. I want to fix it. It's not something that I need to do it right now, but at some point I decided I want to do it and I would like to pay you. Why do I want to pay you? Because I don't want to dig into your Instagram, on to your social media channel to find all of the right videos in the right order that I need to do at the right time every day to fix my specific problem.
00:08:07:10 - 00:08:30:16
Unknown
But that is exactly why you should create a product that has all of those elements in line so that I can just give you money and by giving you money, I invest in my own help in my own life and I'm going to follow one path. If you don't do that, you force me to go online and look for free stuff and from left to right, trying to put it together probably in the wrong way.
00:08:30:16 - 00:08:53:22
Unknown
And maybe he's going to the wrong coach as well because they want to make money. So they created a shitty product and they're selling me that and I fall for that problem and I buy the course and it's bad. No, Whose fault is that? So it is your fault. It is your. So don't let these people get into the wrong hands because we know that sometimes the shitty ones are very loud.
00:08:53:22 - 00:09:16:11
Unknown
We know that and the good ones are never loud enough. And I've learned that in my own skin. So this is why I'm here. I finally found my voice. I finally had all the slap in the face that I needed. I want you to offer your knowledge, the good quality knowledge that you've got in your heart, so that you have learned that your experience packages out.
00:09:16:11 - 00:09:38:00
Unknown
Put it together. Give me whatever it is. The ends go at the results that you want from people and they will buy it. But you have to put it into place to stop being shy. I know it's hard, so I'll be shy. Come out of that shell and finally offer whatever it is. In your experience, love, heart, whatever package.
00:09:38:02 - 00:10:02:12
Unknown
The idea for the project Profitable Talents was born from the idea of okay, in the world are people that use marketing in a very bad way and there are green monsters. The greedy now scare me and they are being shy and sleazy. And then there are the talents that have all the knowledge in the world. They struggle, they really care, but they are afraid of marketing because they don't want to become like these guys.
00:10:02:14 - 00:10:18:12
Unknown
And we want it to bridge this gap. We're not making you a slimy person, but actually taking the best of the marketing and apply it in a way that you can feel good about because you want to become profitable and we believe in you.
00:10:18:12 - 00:10:39:12
Unknown
And I
