00:00:17:20 - 00:00:42:11
Unknown
If you are selling courses, memberships or online programs in general, you're probably relying on launches. Yes, you get a big payday at the end of the launch for what happens in between launches. Our bank account dries out. Or is there a way to make money every single month impacting all the people that we want to impact? Constantly without having to struggle with launches, which can be quite difficult to handle.
00:00:42:13 - 00:00:52:16
Unknown
There are three main ways in which we monetize our social media content without relying on launches. So if you are tired of launching all the time, it can be overwhelming.
00:00:52:17 - 00:00:53:19
Unknown
This is the video for you.
00:00:53:19 - 00:01:15:04
Unknown
And
00:01:15:04 - 00:01:33:13
Unknown
Everyone out there tells you you need to launch, but then no one tells you what you need to do in between. Some people come, some people go, but especially if your membership is closed, there's no one coming in. So how the heck do we have people coming into our membership when we only open publicly once a year or twice a year?
00:01:33:14 - 00:02:06:19
Unknown
And that was for us the big question mark how to have an income that was also reliable for us having money coming in to best serve whoever also was already in the membership. So there was this catch 22 of not understanding how to give your best and how to gain more customers with open and closed cart. The problem with launches, we found they're extremely exhausting and after months that you work on the funnel, the email sequence, the promotional content on social media, it can become a big project.
00:02:06:19 - 00:02:27:11
Unknown
And we found three main ways that you can turn the same launch strategy by without having to rely on launches and make money all year round in a nice way without feeling like you're cheating on your clients. A couple of years ago, we were part of a mastermind where there were six figure and seven figure entrepreneurs getting together every week talking about their business.
00:02:27:11 - 00:02:47:06
Unknown
And we ask that specific question How do you guys do in between launches? How do you make money without launching? Because it's really stressing us out. And one little comment came up from the host of the mastermind, actually. They said, Well, I do soft launches to the list only, so I only have to send emails. Okay. So that was the idea.
00:02:47:06 - 00:03:11:18
Unknown
So Invisible launches to your email list. Why is this a great idea? Because you don't have to put all your effort into growing the audience for one special event. Remind people to join. Remind people that they have an offer that is going to expire and all that kind of stuff. Because if you are doing social media right, you are building your audience, your email list every single day with your content.
00:03:11:18 - 00:03:31:20
Unknown
So your website is growing and growing, growing every day without selling much, just giving out, like, for example, a lead monument, right? Supposedly every time you launch and every time you show up on the Internet, your list is getting bigger and bigger. And guess what? You can launch just to the list. So that's what we did. We decided, you know what, This month we're going to come out with an offer.
00:03:31:20 - 00:03:50:08
Unknown
We crafted the offer. We made sure it directly in line with what our people told us they wanted. And then we just sent a bunch of emails to introduce and present this offer to everyone. And many, many people bought. This is how you can monetize your email list, assuming you are growing it every day of video. Social media.
00:03:50:09 - 00:04:17:22
Unknown
This type of invisible launches to your email list are very cool because the people in your email list will feel special about receiving an offer that is nowhere else apart from in their inbox. The second way you can make money without launching is to use what I call the Amazon inspired cross-selling, which is a fancy way of saying just sell more of the things that your customers have already bought when you go on Amazon and you buy a toothbrush.
00:04:17:23 - 00:04:42:06
Unknown
Amazon, what does it do that suggests you toothpastes because it goes exactly together. So maybe you've got programs that people came for, but then, you know, you might have something that's related that's going to improve and expand their experience. They don't know maybe that you have it, but if you present them maybe as an upsell or maybe as a follow up email sequence after the purchase, that's when people will say, You're reading my mind.
00:04:42:06 - 00:05:09:00
Unknown
I actually needed that. Thank you. And they were buying right then and that could be automated so you don't have to actually write all of the emails yourself. You can use a software like a job to do all of this based on triggers. I like when things are tailor made for who's visiting our website. So if I buy something and after a couple of days I receive an onboarding email that introduce me to a different topic that I might still be interested.
00:05:09:00 - 00:05:27:01
Unknown
And then there is an offer attached to it. That's when the experience is not salesy is more like you are trying to help me and I know you make me understand that if I buy that program, that's how I can get even more results with you. And mind you, this is again, all procedures that we do using our email list.
00:05:27:04 - 00:05:43:03
Unknown
If you don't have an email list, you cannot do any of this. That's why it's so important for you to grow your email list. I will never stop saying build your email list. Obviously, whenever you're thinking about the journey of your customers, the way you entertain them, you also have to think about those ones. They are on the fence.
00:05:43:03 - 00:06:08:24
Unknown
They might be in your email list, but they might not be quite ready to buy yet. So that's something I love to create is a way for my people to one know that I'm still there and two, is a way to make them feel comfortable and welcome, even if they're not customers yet. But also what I want to do is to think about how can I serve them at my best and make them feel that the reason they can do.
00:06:09:01 - 00:06:37:02
Unknown
Remember some people in your email list, probably most of them are still on the fence. We say that we have a rotational campaign. So every month I think about my people and what they go through and what they need. Based on that, I put together our bundles and our right emails. There are tailor made for that month. This rotational email campaign strategy is so powerful because sometimes when you launch and then you finish launching, you just wait.
00:06:37:07 - 00:07:10:22
Unknown
You might wait for more sales. We might wait for all of this automated emails to sort of do something for you. So there's no much more intention in what you do unless you launch again, which we don't want to do as often. So by being intentional about promoting one specific product each month, this will give you control on how much you can get in touch with your people, what specifically you want to help them with that specific month, and maybe come up with a special offer every month so that you are always in the back of their mind when it comes to whatever problem you're trying to fix.
00:07:10:23 - 00:07:34:10
Unknown
And guess what? If you do this every month, they might be busy, They might not be ready one month, but after two or three months of receiving value and offers from you, the time will come when they say, Yes, I'm finally ready, let's go with it. And after they bought something from you, you can keep doing cross sales, upsells, invite them into the next launches and it's a virtuous circle that will make you money all around.
00:07:34:10 - 00:07:55:24
Unknown
And I
00:10:48:01 - 00:11:39:18
Unknown
And I
