00:01:46:11 - 00:02:13:15
Unknown
The most clever YouTubers understood that monetizing the channel and just leave off their ad revenue it's not possible, is not sustainable. So what do they do? They create digital products. They might create an application, a membership, an online course, and that's the best way to monetize a channel. But then how do you sell that course? What we see around when we speak with content creators, they say, Well, I just mentioned it in my videos, but here's why.
00:02:13:18 - 00:02:22:14
Unknown
This is a very, very bad idea and how you can create a much, much more profitable course if you follow this simple strategy.
00:02:22:14 - 00:02:44:02
Unknown
And
00:02:44:02 - 00:02:56:08
Unknown
Let me explain to you why it's a bad idea and if you think about your entire world, all of the people that potentially would want to buy from you being like the 100% of this pyramid.
00:02:56:10 - 00:03:17:21
Unknown
When you say buy my course or check out my course or get my app, you are only speaking to the people that are today in this specific moment, ready to buy from you, which is roughly the 1% of the whole pyramid. This is why it's not profitable. But what about the remaining 99% of the pyramid? What's happening there?
00:03:17:22 - 00:03:39:18
Unknown
Well, at the bottom, this is the bad news at the bottom of it. You have about 40% of people that will never buy from you. They don't care about what you do. They're not interested. They probably don't like you. And that's okay. But then you have the 59% above it that are not ready to buy right now, but they're interested potentially to buy in the future.
00:03:39:18 - 00:04:03:15
Unknown
Or maybe they will entertain the idea of buying from you in a future. That's a 59%. So we have a total amount of 60% of people that we could potentially reach instead of just focusing on the 1%. Okay, enough with the percentages. How do we promote our cause to the whole 60% of people making sure the 1% still buys immediately?
00:04:03:15 - 00:04:23:04
Unknown
This is what we found out after many trials and errors and is the best way you could do it too. And it's three simple steps is everything. Three steps with us is incredible. It's very easy that you like simple and three's the perfect number. Do you remember the first time we sold the membership on the YouTube channel? What did we do?
00:04:23:06 - 00:04:51:07
Unknown
I'm a membership. Getting the membership. It's got all this crazy great things come. More videos, more resources, everything. How many signs up? Like a few thousands. And that's it. So there is a better way. Much better way. Super simple. Step number one, don't sell on social media ever, because we don't care about the 1% right there. We want to speak with everybody and we want to constantly give, not ask.
00:04:51:09 - 00:05:11:09
Unknown
So if your product is a recipe book to lose weight as a vegan, could you give away in exchange for their emails one single recipe. Imagine you give away one recipe and you blow their minds. You follow up with them with emails and then you offer your recipe book. How much more likely would people be to buy your products?
00:05:11:11 - 00:05:36:07
Unknown
And I'm talking about not the 1% they already sold on you with all of the rest of it. Create a lead magnet. Create a piece of product that you can give away in exchange for their email and get them into your ecosystem so that you can have their contacts and contact them whenever you feel like if they don't buy immediately step number two, we still want to talk to the 1%.
00:05:36:07 - 00:05:58:19
Unknown
So every time you have an opt in page, meaning it's a page where people give the name and emails and they receive something from you. You can set up, especially in Kansas, be a thank you page for that. The thank you page is not just a page to say thank you for downloading my free thing. It's also like you might be interested in the full recipe book so you can immediately sell something right there.
00:05:58:21 - 00:06:32:05
Unknown
And the 1% that's really ready to buy from you will buy from you right there. That's step number two. Have something for sale in your thank you pages. It doesn't have to be anything complicated. As Jacobo said, it might be just the recipe book that you've had in the back door for quite some time. So, say, what do we do with this is so good and it can be so helpful for people, then maybe it is the perfect next step for people to get to know you better, to get to know maybe your recipes better, to get to know your method and what you do, and especially to understand.
00:06:32:05 - 00:06:59:16
Unknown
And if you're made for each other. Because not everyone is ready to buy from you because they said, they're a good teacher, or they are very interesting in what they serve at what they do, but they might not know you as a person, so they need to get to know you a little bit better. So that would be probably the no brainer, not super expensive offer that you make for them right after they have downloaded something for free from me.
00:06:59:16 - 00:07:18:20
Unknown
Use that. Number three is where magic happens. You created a system that collects emails of people that are interested in what you do immediately sells to the people they are ready to buy from you. Now you have a list of people that are interested they don't want to buy from you just now. What do we do with them?
00:07:18:20 - 00:07:39:15
Unknown
Well, now that we have their emails, we can contact them whenever we want. But that doesn't mean that now for the rest of their time, we're going to send them emails about buy my course, buy my course, buy my course. That is not the reason why didn't buy. The reason why they didn't buy is because they might have some questions still not answered by you.
00:07:39:17 - 00:08:04:01
Unknown
Or maybe they need some more testimonials to understand that this thing really works well. Maybe that really works for them. They might have self-limiting beliefs. They might not trust you, not know enough about you already. So what do we do to fix all of these problems? There have been times where we had people waiting for years in our mailing list to actually buy something from us.
00:08:04:01 - 00:08:29:03
Unknown
And maybe because it wasn't the right time, life happened. And so don't just assume that people that get into email list or will never buy. I actually did it on myself like I tried it on myself. I've been in people's email list for quite some time and I needed that extra assurance that it was the right membership. Maybe for me it was the right time for me to start a journey of that kind.
00:08:29:03 - 00:08:53:16
Unknown
There are many different things that happens into someone's life that you don't know. So imagine that they are getting into your ecosystem. They are in your home and you are offering them a little drinks or something to eat and making them comfortable. And then whenever they are comfortable in your home, they're ready to sit down for dinner with you and tell you about their life.
00:08:53:16 - 00:09:24:23
Unknown
That's exactly how an email list works for me. So if I trust you, I pick and choose and then I'm completely yours. Well, I trust you 100%. So every week after they giving you their email, feel their inbox with valuable information, they address all of the things that you should research about them, what their problem is, why they haven't succeeded so far, why they need motivate action, why they need to push to do the very things that they need to do to achieve their results thereafter.
00:09:24:23 - 00:09:51:14
Unknown
Maybe a little bit of your story as well. Like like you said, if you want to have dinner with them, they might not feel comfortable with you or they don't know enough about you. All of that can be done every week. You decide the cadence and how many emails you want to send every week, but at least you know that at some point they'll make a decision because you will always be in the back on their minds and you will gain the know like and trust factor that they need to become your client.
00:09:51:16 - 00:10:10:18
Unknown
This is how you capture 60% of the total amount of people you can impact in the world instead of only focusing on the 1%, have a sale and then have people disappear from your life. That's not what we want. We want to embrace everybody that might be interested in a future as well. And you do it with email marketing.
00:10:10:18 - 00:10:11:19
Unknown
Done Property
00:10:11:19 - 00:10:33:07
Unknown
And I
