00:00:00:00 - 00:00:12:09
Unknown
Today we're going to talk about content, social media content. The four types of content that attract your client. Make them fall in love with you and make it. Make them want to work with you. Let's start.
00:00:12:09 - 00:00:16:04
Unknown
A friend. This is Iacopo and Alessia.
00:00:16:04 - 00:00:33:08
Unknown
And
00:00:33:08 - 00:00:42:19
Unknown
We've got the perfect story to talk about content in this regard, because the other day we went to a party and we spent a long time chatting with this person.
00:00:42:19 - 00:01:04:11
Unknown
This person was an artist. I'm talking about one of those artists that actually made it right. And I was so fascinated about this story. So we pretty much spent hours talking about him. At the end of the conversation, we came to the conclusion, What would you guys do? We explain that we help people monetize their audience on social media.
00:01:04:11 - 00:01:29:15
Unknown
And he said, On social media, I don't have any following on social media. I'm like, Really? Because I've been entertained for 4 hours about everything you do. I'm pretty sure people will love what you have to say. But he says, Yeah, but I tried. I tried a few things. It didn't work. I mean, I said, Stop there. Let's start from this simple concept of what do you want your content to be watched by?
00:01:29:16 - 00:01:56:08
Unknown
Who do you want to attract? And immediately, said rich people. Straight to the point, no doubt whatsoever. And I loved how incredibly clear he was on who you wanted to be. Yes, I want to inspire individuals. No, no. To reach people because I want to sell my stuff. Brilliant. That was immediately clear. I said, okay, great. And also, he doesn't he wants commissions that he doesn't have to worry about the money.
00:01:56:10 - 00:02:15:14
Unknown
So he's not going, am I going to get the material? Am I going to have time ever? Am I going to have enough to pay off the bills? None of that B.S. Straight to the point. I love that. So that's a point of one. Let me be clear. But then I asked him, what did you do in the past that that didn't work?
00:02:15:14 - 00:02:40:01
Unknown
Apparently any sort of saying I started posting on social media on Instagram. I started posting pictures of my art with the hashtags. He kept going on and on with the hashtag thing, like it's something that you wrote and found in some blogs about how to grow an Instagram or something, but it didn't really work, he said. Nobody really care, didn't have an interaction.
00:02:40:03 - 00:03:05:01
Unknown
And I thought and I thought, just stop saying hashtags for a moment because he was going on and on about these hashtags. This is not about the hashtags, is about everything else that you've already implemented in the conversation that we've been having for the past 4 hours, the, you know, realizing you can apply on your social media when people ask you what you do, what is the first thing that comes to mind?
00:03:05:03 - 00:03:28:15
Unknown
It's funny because, well, first of all, I was a dancer, so there was that wanting to communicate with others in a very different way. That was a was my my thing. Like the communication, especially when English wasn't my first language, I needed to communicate. And so I was trying to find this interaction with others as a dancer. I was trying to find that interaction with a different language.
00:03:28:15 - 00:04:01:01
Unknown
It was the body language. It was a connection with the audience and with this connection. It's funny that you are asking me this because now that we are transitioning and we are growing this profitable talent, the things that I'm most passionate about is communication, and especially how to find that connection with people by being a human. I don't know why, but whenever we talk about social media and whenever we think about how to interact in social media, we forget to be human.
00:04:01:03 - 00:04:27:13
Unknown
So I'm trying to help people with is how to interact on social media and be human and being yourself, which is the hardest thing you can do nowadays, being human and being yourself. Which is exactly the problem that our artist person that we're not going to mention name had. He didn't have that connection. And then we just explained how we did all of that in a 1 to 1 conversation with us.
00:04:27:15 - 00:04:47:01
Unknown
What did he do when I when I asked him, Please tell me more about your job, he didn't show me pieces of art that I probably couldn't care less if I didn't know who he was. He started saying, Well, when I started, I didn't know anything about anything. So I just did that. And there was a funny story about how we started.
00:04:47:03 - 00:05:08:00
Unknown
And then he went on and on about the things that he was pursuing, didn't quite work, but then found something that really sparked joy, like you like to say. And then the more he was telling us the story, the more we were drawn in to the stories. And of course, he's an extroverted person, is a very funny guy, so it's really entertaining.
00:05:08:00 - 00:05:29:12
Unknown
And that was it for us. We were bought. I was I started dreaming about having a piece of art in our in our house from him because because of all of the stories that are attached to it, because people by people he's been sharing for us himself didn't try to sell us anything. It was just genuinely sharing what he was passionate about.
00:05:29:14 - 00:05:51:18
Unknown
So to summarize what we got out of the conversation was that we fell in love with him because of his personality, what he accomplished, his philosophy and his why, basically. And mean you can they can say, Well, but what the heck does it have to do with content on social media, Right. How is this useful? Well, I'll tell you how this is useful.
00:05:51:23 - 00:06:17:05
Unknown
The main thing we found out on content, especially when people started contacting us and say, I want to work with you, is only when we hate for type of content. So they come to us already ready to start getting things going. And the first type of content that we all do is how to content like you were a ballet dancer, you wanted to teach to everybody that moved.
00:06:17:07 - 00:06:35:03
Unknown
Please be have a better posture or you have that problem with your knee. Please do this exercise. You are. We are drawn to teach because we know how to fix people. Problem I think is the very first thing that you're comfortable with. Yeah, I know how to do certain things, so I'm going to be teaching someone how to do certain things.
00:06:35:05 - 00:06:58:07
Unknown
For example, for me is it was it was literally how to do the split, how to get your legs high, what muscles you need to use in order to to be injury free. How, what exercises you need to do to to have a better posture. So all of these how to is we share our knowledge we share and we teach whatever we have inside.
00:06:58:07 - 00:07:24:24
Unknown
And you say, I just need to give it to someone that is usually first step. Step one of anyone creating content is how to do specific things, even how to tie up your shoes. It's still going strong that very strong because it's useful but useful videos will only get you to be liked and respected, but that don't necessarily make you an authority in what you do, especially if you want to get hired.
00:07:25:01 - 00:07:46:24
Unknown
So there are three more type of content that you should create. Well, the second type of content you should create is sharing your story, your behind the scenes, the good, the bad, and the ugly. You should have. I'm sure you have a ton of stories that made you you right? Not just the good ones, the one that you succeeded, the bad ones as well.
00:07:46:24 - 00:08:11:24
Unknown
Because we don't want to hear you being so special and then go getting everything right in life. Nobody does. Nobody's perfect. We've all fell short somehow. But let me be clear. The telling your story does not mean that you have to tell your everyday life. I've always been a very private person and I've only shared certain things about my life and how I conduct my life every day.
00:08:12:01 - 00:08:45:16
Unknown
It's a very different way to to share your struggles and how you overcame them or your your way of seeing the world, because you might have pushed through certain struggles in your own way and got you somewhere. That is a better way to tell your stories, the way you started, how it went and what the outcome was. And if if you're still on the working on the outcome perfect is still it still content that you can share with your people about your journey.
00:08:45:18 - 00:09:06:16
Unknown
But that doesn't mean it's like, I wake up and I wear these sneakers and then I shower my stuff this way or it doesn't have to be. So get into your private life. What vlog Blog style, Influencer style. I don't show myself eating cereal, let's put it that way. But hey, it's everyone's choice. And so you do you.
00:09:06:22 - 00:09:29:18
Unknown
Because any piece of content that you create has to spark joy. Maricon the style. Like, for example, we share our story on how we started our first YouTube channel. We worked on that channel for many, many years before even took off, and the first product that we created did not sell. Even if we had 10,000 subscribers like, and we had to figure out how.
00:09:29:18 - 00:09:54:10
Unknown
And then eventually we did. And that's why we're doing this thing so that we can make you avoid some of our mistakes. But the stories that you should tell and your content should be relevant to what your audience is interested in, interested in what this story would just bring the point home from you. So don't just tell. Also show with stories.
00:09:54:12 - 00:10:22:02
Unknown
The third type of content we found really is important is for people to know what your method is, because it's always great to show our accomplishment like we did. We have 200,000 subscribers on our YouTube channel. Well, and you know, are you going to help me or not? And how we want to know the how. Because if they know the how, they they will perceive that this type of achievements can be achieved by them as well.
00:10:22:02 - 00:10:55:02
Unknown
If you show them the steps, your method is basically your steps to success. And sometimes your methods is taken for granted by your own self. So they try to pull down every single step that you take, why you take certain steps and why you put them together like that. Because I always put into practice or I explain what I do with my stretching method, which is a stretching method that I have created because my body needed a specific path to lose enough.
00:10:55:05 - 00:11:24:01
Unknown
But it's funny how you told me, but you've got a method. We had to sell a workshop about flexibility, right? And when we were writing the sales page, I immediately thought, This is all sounding great, but people are immediately thinking, in my opinion, I tried stretching didn't work for me. So if they already think that your method looks like somebody else is that maybe they've already tried, or maybe they believe that it's not for them, they're not going to sign up.
00:11:24:01 - 00:11:46:08
Unknown
So if you show your method and I asked you, what do you do when you teach these techniques and you walk me through your method, we were able to group them into three main stages. We gave them specific names so that people understood the mechanic and the biology, the science behind it, so that then when they see the method, they say, I never seen this before.
00:11:46:14 - 00:12:25:07
Unknown
This looks thought out is not let's stretch and hang out, This is actually deliberate. I want to try that. And so many people signed up almost because almost only because of that one. So don't neglect the fact that you should show your method because that's what makes you stand out from the crowd. Or maybe ask someone to say, Have I do I do anything in specific that you see a pattern that I constantly use in my in the way I work that I can put down top to someone, see it from a different point of view, explain it to someone and write it down, because that might be your method that you didn't even know
00:12:25:13 - 00:12:49:19
Unknown
existed or you were aware that you had. And if you don't have any friends, like I sometimes feel like this is a super complicated way to do it. Pen and paper. And imagine you just got hired by someone with a specific result. Now I want you to write down every single step you would take with your client to get to the desired result.
00:12:49:21 - 00:13:13:16
Unknown
Even if it takes you ten steps, write them all down, then see if you can group those ten or 100 steps. It doesn't matter into 3 to 5 main stages, steps, whatever. And that's your method. You've got it, you've got it, you've got one. Have a look, try it. Then the fourth type of content we found, it's incredibly crucial.
00:13:13:16 - 00:13:40:15
Unknown
If you want to get hired and get rich people give us money is to tell them how like actually tell them how they can work with us, not just here's the link, go and click it. It's more like, how would it look like if you hired us today? So the point of this is that if people already know what to expect when, when, when they see your content, they know that you've got a cool program.
00:13:40:15 - 00:14:00:21
Unknown
For example, we have a program to help people craft their offer and launch it. It's a it's a 1 to 1 coaching program. It's application only. So if you go to the website and you need to apply for it and you have got three different type of payments, it's a self study, it's a done with you and it's a down for you service.
00:14:00:21 - 00:14:25:19
Unknown
So if you work with us, this is your options. But what happens afterwards, afterwards is we jump on a call, we assess the current assets, we strategize a blueprint for your launch, and we go on from there at your own pace. You can get us available in a Slack channel. You can you can book as many coaching calls as you want, so you already know what to expect when you hire us.
00:14:25:21 - 00:14:44:11
Unknown
Hang on a minute. This is exactly what we do. So I'm doing it in a way that you also understand what it looks like. If you wanted to hire us, you should do the same in your content. Make sure people, if you're a coach, if you're teaching people how to do something, to learn a new skill, what they can expect when they work from you, you're not going to just wing it.
00:14:44:13 - 00:15:00:15
Unknown
You have a system, you have a path, and you know what you're doing. This is what I want to know. And of course, these are all of the types of content you want to create, but also make sure you interweave your story in each of them. Because at the end of the day, we want to relate to people.
00:15:00:19 - 00:15:24:02
Unknown
This is the era of air where anything can be faked, anything can be scripted, rewritten, even I can change my voice, I can change my appearances. It's a dangerous world. But what we're creating. So let's be human. The human interaction is what we're craving as human beings. We were we've always been creature of a pack. We are a pack.
00:15:24:02 - 00:15:46:19
Unknown
We always in communities. We are trying to help each other out. And as such, even on social media, if you are creating a community, remember that people are looking for people and to have that support and constant support from you as the leader and everyone else in the in the community supporting each other. This is what people want.
00:15:46:21 - 00:16:09:11
Unknown
So you interact, talk to them, message them, have DMS, have chat, not just thinking about what should I say now to close a deal, What should, what should the the the script be? To have a conversation that will lead me to a cell? Don't think any of that. Have a normal conversation with a person. Say, how can I help you?
00:16:09:17 - 00:16:36:00
Unknown
Are we made for each other? Is this is that exactly Be interesting. Is this relationship really going to work? Because at the end of the day, even if you're working with your client, it is a super duper relationship and you have to like each other. So from the very beginning, whatever you do with your people, be human, be you find a way to talk to them and forget about a script.
00:16:36:02 - 00:16:57:08
Unknown
The topic of this video was all about content, which is the first pillar of our method. But our method is made of three pillars. The first one is discovery. It's content. What type of content will attract our ideal clients? Who are you? What are you saying and what message? And what is your branding? Which is not just the color of your website.
00:16:57:10 - 00:17:31:08
Unknown
Not the second pillar is nurture. What type of content that it's maybe on the backend, like email nurture or content, long form content to nurture people in the middle of the funnel. Like once they discovered you, how did they fall in love and get acquainted and get warm with you? The third pillar instead is how to create craft incredibly irresistible offers and how to process the sales in a way that feels natural and get people results so that also get testimonials and it feeds back into your content.
00:17:31:08 - 00:17:32:24
Unknown
And it's a virtuous cycle.
00:17:32:24 - 00:17:54:12
Unknown
And I
