00:01:06:05 - 00:01:31:00
Unknown
Your content sells more than any sales page you can create. I'm just going to stop listening to everyone I know enough strategies. I want to finally have my own voice without without having to follow someone else. Why is it important to truly be yourself? I personally don't buy if I don't know who I'm buying from.
00:01:31:00 - 00:01:52:07
Unknown
And
00:01:52:07 - 00:02:17:01
Unknown
I was telling to Alecia after a few sessions that we've had with people coaching them through their business. There is a recurring theme that I'm seeing and it feels like to me it's more like reminding them of what they already have in mind. And it feels like they didn't know they could do that. It's almost like they need permission to be themselves and this being themself moves.
00:02:17:08 - 00:02:45:18
Unknown
It's difficult sometimes, like for me especially, I'm not very good in front of a camera. I'm a very good photographer. She's she's very good in front of a camera because she's a I can chat. You can chat. I'm like, No, I mean, who's going to listen to me, right? But I'm doing it anyway, so. And being yourself is difficult because for me, for example, I always feel like I have to be the ideal version of whoever I want to become.
00:02:45:18 - 00:03:17:15
Unknown
Right. And especially for introverted people, knowing how to be just themselves is very difficult. That's why I hate when people say, there's only one of you in the world, so it's easier to just be yourself than to try and copy everybody else. Well, then, well, that's easy to say. It's very, very difficult to put in practice because we're not all super self-confident that we can completely and fully trust what we think Who we are are.
00:03:17:15 - 00:03:49:05
Unknown
We think people will perceive us like all the the little imperfections, the. Personally, I feel like I might sound stupid if I say something or another thing. So that's why we cut away. Cut away all of that authenticity within us just to, I feel, make people like us. And it's funny because lately I had I had this thought, especially trying to move forward with profitable talent, which I have to be honest and very frank.
00:03:49:07 - 00:04:09:18
Unknown
I'm always honest. It's a new discovery for me. It's a new it's a new way to create business or do business find my own voice. It's funny how it was very easy for me in Leysdown to text because if something was comfortable with something I loved, enjoy, I wanted to share, have done it for like ages or. Right.
00:04:09:18 - 00:04:39:03
Unknown
So I'm a master of my craft though with profitable talent, teaching people what I create and how we created how to be natural and human prior to social media, especially on social media and social media, like people starts becoming who they are not because this is something I started doing. Whenever you you find gurus, whenever you find people to listen to, they they tell you what to do.
00:04:39:03 - 00:05:09:12
Unknown
They tell you that you should be doing some kind of strategy. You have specific strategies to say, to see, to do, to implement, implement. You have to write certain posts in a specific way. But somehow whenever you you see others doing what you should be doing. I personally freeze and I lose. I lose my way, I lose my being me.
00:05:09:15 - 00:05:35:26
Unknown
And so I started. I started unfollowing everyone I everyone that, that they said, Ah, you should be doing something in a specific way, otherwise people are not coming. Yeah, there are strategies that you should. We should implement and listening and try and figure out. But what I don't want people to do is to tell me who I am and how I should be doing things and I even started Listen to this.
00:05:36:03 - 00:06:08:20
Unknown
I was so insecure on on doing this business thing. I was insecure that I used to go to Jacobi and say, Can you check the post? Doesn't make sense. Is it alright? Okay. Can you understand what I'm trying to say? And lately I went, No, stop doing this. Like, be yourself. Go wrong by yourself. Stop asking your husband if the post is okay or if the real is alright, or if it's me.
00:06:08:20 - 00:06:31:11
Unknown
What do I know? What do it? What does he know? It's what is my is my opinion more important than your own? Exactly. So I said, I'm just going to stop listening to everyone. I know enough strategies I want to finally have my own voice without without having to follow someone else or some other guru that tells me that I should be doing something.
00:06:31:18 - 00:06:54:09
Unknown
So finding my own voice, finding my own self is also during the Scary Bay of just getting out there, not knowing if people understand what I'm saying. No, you're very cute, but I didn't know what you're saying kind of thing. But it's it feels it feels natural. It feels. It feels like me. It feels like the crazy me.
00:06:54:10 - 00:07:27:10
Unknown
My own words are mine. It's not. It's not regurgitated from someone else or the structure of a post is how I see life and what I share, whether is in stories in in, in real as in post. It's me. It's how I like it. It's how I talk. It's how I see the world. And that to me is the most important part of running a business, running side of profitable talents.
00:07:27:13 - 00:07:52:16
Unknown
Yakuza is to people. And it should be two individuals doing two different things I cannot expect him to do right and to do videos the way I do them. And I should not thank God for I not and vice versa. I would like I completely agree with you on intellectual level, but then immediately my God, my gut feeling goes too.
00:07:52:23 - 00:08:20:28
Unknown
But shouldn't I be doing what already is worked for other people? Right? And it's a it's a good thought. But here's the thing. This is what I understood so far. Yes, something might work for somebody else because they feel in flow. They feel themself when they deliver their message in a specific way. But what they're really saying is you should aim for the same feeling, like when it feels natural to you.
00:08:21:06 - 00:08:38:14
Unknown
You don't have to create, for example, a lead magnet that it's a PDF with ten steps in it. If that feels like it, you need a week just to think about the ten steps because I don't even know what to write in there just because I fall on this program that is telling me to do that. But what if it's something completely different?
00:08:38:14 - 00:08:58:07
Unknown
What if it's a it's a workshop that you can do live? What if it's it's a live event work done in your own specific way? Yeah. What is it? What if it's three days? And so one. What if it's half a day? What if it's a workshop? What if it's an audio message or a video message? What if it's something completely different?
00:08:58:10 - 00:09:28:16
Unknown
Why is it important then, to truly be yourself? And I know we said before, is not seen is not easy. But why it it's important. It's important because when you are truly yourself, when you feel like you're doing something that is natural to you, regardless of what other people would say about you, that feeling that you emanate in the videos in the post, in the piece of content, it's attractive because not many people are able to be themselves.
00:09:28:19 - 00:09:52:24
Unknown
So you become the leader of the message that you're trying to spread and that very thing the way you are, the way you say, the things you say, the way you lead people to the path to your experience, to what you've done to achieve results is unique to you. And people would want to become more like you, like they want to become more like you in the sense that they want to be more of themselves.
00:09:52:27 - 00:10:13:13
Unknown
What made me think about is it comes back to Marie Kondo, You know, I'm sure you know who Marie Kondo's And she goes, What sparks job. So we had we had this chat yesterday with one of our clients and we started brainstorming how we it would be the best way for her to deliver, have her free lead magnet.
00:10:13:15 - 00:10:38:08
Unknown
And we started we started brainstorming, trying to find the best way. And then at one point she lit up. I said there was something about a workshop, something like that. She said, I want to I want to do it is Sparks. Joy Marie Kondo was like, What? Sparks? Well, so because it's something that she already was doing for a specific type of people in some events, and she had a very good response.
00:10:38:10 - 00:11:05:19
Unknown
And my question was, why didn't you think of that as the first thing? Instead of having to do the PDF, the downloadable PDF that everybody else is doing? So it was interesting to see her reaction and that it made me immediately think everything, everything that we do, everything that we create for our content, for our online content, whether it's free, whether it is for our clients, like what sparks joy.
00:11:05:19 - 00:11:35:11
Unknown
What makes you happy. Because at the end of the day, like Jacobo saying, whenever you're delivering content that you like, that you enjoy sharing, that sparks joy in your heart, then it shows, it reflects and people will follow you exactly for that. Your content sells more than any sales page. You can create any sales calls that you need to fight your way through.
00:11:35:11 - 00:12:04:19
Unknown
If people don't know you content, the more natural you are, the more you speak from the heart, the more the selling is already done for you because you're just getting people to know you and remember that people buy people personally. I personally don't buy if I don't know who I'm I'm buying from. Correct. I saw someone, someone writing, I want to sell a page that is straight to the point.
00:12:04:21 - 00:12:28:12
Unknown
I don't want any fluff. It's not about the fluff. I get it. But my response is I don't care if I'm not fluffy or I'm very fluffy, but when it comes to a sales page or selling is Have you got the answer for me? But also I want to know about you. I want to know that you're the right kind of person for me.
00:12:28:20 - 00:12:52:24
Unknown
Are you genuine on camera? Who are you? What do you like? Do you like going for a walk in the park even though you are a cigaret like us? I can tell you because she's got more than 200, almost like 200 plus thousand subscribers on YouTube. She's thought of getting stopped on the street. And especially when people that we know, they become friends after a while.
00:12:53:01 - 00:13:24:00
Unknown
They know they get to know that she's got she's she's got a YouTube channel. She's very famous there. You start paying attention more on the way she behaves to see if she's different in real life. And I think this is something that tells a lot about the human nature nowadays. 2024 we are so used to see all of the shiny lives, the impossible lifestyle that everybody's showing off on, on social media, that we don't trust anyone anymore.
00:13:24:03 - 00:13:51:22
Unknown
And then when you see that she she's exactly like in the videos. Actually, in the video, she's even crazier. No, actually, you are just the same. I'm like, Yeah, this is when you can trust somebody and from that point on, the door is open and I'm trying to do the same. Like, for example, every time I find a new guru or a new, a new and new coach that I maybe, maybe I want to buy from for whatever reason, because they've got something that I want to look into.
00:13:51:24 - 00:14:17:18
Unknown
I might look into the videos that teach me something and I feel like this sounds good immediately. I feel like I want to know his his or her story. What did she come from as she got kids? She got a good relationship. Is she fit? How did she how did she find this information? This should just buy a book or a course or did she actually have experience about it?
00:14:17:18 - 00:14:43:02
Unknown
I want to know how I want to know the intimacy of this person to see if I can relate, because that's the that's what content should do for you should add that additional piece of knowing you, and especially I want to know how much they care about me in their email, about if they're the kind of people that you only hear from if they have to sell you something.
00:14:43:12 - 00:15:04:12
Unknown
yeah, that's the worst. That that that's a big no for me if you're just selling me something and then I don't hear from you for the rest of time. And the next time that you have a campaign, you're pushing for your new product. I'm sorry is like is always. I feel I've become transactional rather than a relationship.
00:15:04:14 - 00:15:31:15
Unknown
So that's something that I never wanted to do for people. It's about the relationship that you have. It's about being human. Yeah, So it's about the story, who you are and how you can help others, especially. How human are you on social media? Are you the real you? Are you speaking exactly in this? It is not just about the language that you speak, but it's is it does it come from the heart?
00:15:31:15 - 00:15:52:08
Unknown
Is it the way that you you tell your story to your friends? Is it made up? Is it made up? Can you pop up on a video and speak from the heart for 15 minutes without having a script or thinking about, okay, hang on, I need to do a hook story close kind of deal. The wise people will not buy from me like you got an agenda.
00:15:52:11 - 00:16:19:02
Unknown
People have micro B.S. detectors in their head. Everybody does. So it's the only way you can do anything is if you really trust yourself and go with it. And I give you permission. I give you permission to be yourself. I am in the same journey. I'm not perfect. I've got so many things to learn. But I'm I'm on this journey on embracing all of the all of the imperfection.
00:16:19:05 - 00:16:41:16
Unknown
And this works. Embrace the suck as well of who I am. And I want to force myself as well doing things that are not very comfortable. Like for me doing this video, am I sound and look comfortable, but I'm not right. But it's like working a muscle, and the more you work it, the more big it becomes and the stronger and easier everything and everything becomes.
00:16:41:18 - 00:17:06:29
Unknown
The more you go uphill, the more stamina you get. Yes, it's a good exercise. Mental and physical as well. So we want to leave you with this. Like the idea for this video came because a few months ago I saw a documentary on Netflix about Jim Carrey or maybe it was a video I don't remember. But he said, You said something that really struck me.
00:17:07:02 - 00:17:34:20
Unknown
And he said, I started acting like wacky and completely out of the box because I wanted people to understand that they could be themselves. I wanted to show them that I'm acting like an idiot all the time, and therefore you can too, because you love me now, because I'm entertaining you, I'm making you enjoy life. So if I can do it, you can do it too.
00:17:34:22 - 00:17:58:06
Unknown
Which is the whole point of sharing anything on social media. Okay? It's gonna be human growing, enjoying going be human or content creation. Do it from the heart. Yes. If you don't enjoy it, then stop. Don't do it. Remember, does it spark joy? Is it making you happy? Is whatever you're doing in your business at the moment making you really happy?
00:17:58:09 - 00:18:27:20
Unknown
If the answer is yes, then brilliant. You're on the right path. If it's something not aligned, something that you, you feel is pushing, it feels uncomfortable. It feels that it's not quite clicking. Clicking. Then maybe it's time to be you and find something. Exactly. Leave it. It was maybe a very nice part of your life. So that time move forward, leave that behind, start over.
00:18:27:23 - 00:18:30:20
Unknown
Move to the next chapter. I love it. Very important.
00:18:30:20 - 00:18:52:05
Unknown
And I
