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Unknown
A friend. This is Iacopo and Alessia.
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Unknown
And
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Unknown
Can I just say welcome? I mean, this is the first episode of The Profitable Dollar. This is so exciting. This is something that we've never done before,
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Unknown
If you don't know us. I am Jacobo and I'm Alexia. We are the co-founders of Lazy Dancer Tips. It's a project that started off as a YouTube channel back in 2016. Then he became an online business that generated around multiple six figure a year.
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Unknown
And now, after eight years of working on this, we wanted to jump on a podcast and share all the behind the scenes, all of the lessons, all of the experience that we learned along the way so that you don't commit the same mistakes we made. If you're growing your own business as well.
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Unknown
There was a point to where in this business is, in this journey that we created, that we could not figure out how to scale from one to 2KA month to this multiple six figure a year.
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Unknown
So we were trying to find ways. We're trying to find, people that would give us a hand on this. And I think the the profitable talent show,
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Unknown
it's an answer to us trying to find those answers. So we are we are here to help you out, to actually scale your business from one to 2KA month to that ten k plus a month.
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Unknown
We in a way, we want to help our younger self.
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Unknown
Maybe you are in the same situation as well. You want to help your younger self in a specific time, where you just go, I wish I had someone that could take me by the hand and give me all this answers. So we're, in a way, helping you, helping ourselves in this.
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Unknown
A massive journey, and also not to feel so alone.
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Unknown
personally, I went through such a massive change and transformation in business where I went from I have no idea how to sell online and I'm scared to sell online into being absolutely confident to ask. Ten 1520 K to for a project that we are working on at the moment, there is a mindset shift. There is so many steps that we need to take, and I and I personally want to be there for you, my friend, helping you out, even transition to not feel like an imposter whenever you are sharing your talent.
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Unknown
Because especially I come from a ballet background, I'm a ballerina at heart and
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Unknown
feeling the imposter syndrome is something that I still work on every single day. But I have overcome big times.
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Unknown
I don't know why, but being a ballerina and being an artist. There is something about asking money that if is dirty and I want if you are. And this inspiration as well, I want you to kind of feel clean about this because we are sharing our art, we are sharing our talents, and I want to be there and showing you the way on how you can actually be profitable with the talent that you are sharing and with the well is because, let's be honest, the world needs your talent.
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Unknown
The world needs you to to actually make it a better place.
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Unknown
Exactly right. And to me, I was always, behind the scenes of this thing. I was taking care of the marketing, the structuring of the videos, the editing, the systems.
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Unknown
A, let's say I was under the spotlight and I was studying all of the tactics and strategies that we needed to implement. It's such an important thing to share our talent. But like Alexia said, if you don't have the mindset, the tools, the strategies to actually
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Unknown
package your talent into great products, knowing how to sell them and know how to convey the value that you can bring to the table, to the people that follow you.
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Unknown
Unfortunately, that talent is going to go wasted, and this was exactly the problem we had when we were kind of struggling with this thing. We were making one, $2,000 a month just because what we were doing was great, but didn't know. We didn't know how to convey the value that there was in our product. So
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Unknown
I want you not to go through that struggle.
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Unknown
I want you to be confident in what you can bring to the table. And our mission here is to help you empower you with all the tools and mindset, the strategies that you need to overcome this, mental barriers, maybe some technical stuff as well.
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Unknown
Maybe some strategies that you can implement that are going to be so much more powerful than just figuring this out by yourself.
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Unknown
this show is going to be perfect for any content creator and coach that wants to grow an audience and monetize it properly without being salesy and being confident in the value that you can bring to the table. Because the world needs you right now.
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Unknown
But I also, I don't want you to get overwhelmed or building a business that you going to hate in a couple of years. We've been there. We've been burnt out in content creation, and nothing in the world of marketing and content creation is changed. We've gotta be in line with our lifestyle values as well. We want to create something that we are proud of, that are going to be fulfilling.
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Unknown
They're going to create a life that we want and at the same time, helping people and get paid for it in the process.
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Unknown
I think on my side of the main mission is to trying to find self. I know it's a very hard thing to think about is like, how can I be myself online?
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Unknown
how can it be me? You know, and it's funny because every time that we are there on social media, we are trying to be someone that we are not and is.
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Unknown
Jacobo was sent building something that you like and something that you want to, be and something that every time that you wake up, you're excited, you want to talk about,
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Unknown
the things that you love with with people that love what you're doing and they're passionate about. It is the key to create and sustain a business, a long term.
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Unknown
So my mission here on my side is also to find your voice, is to help you, is to help you create that beautiful place that you want to wake up and just start talking to your audience and be yourself. I know, as I said, it sounds a little bit wishy washy when I say b yourself, but it takes time and I will try to help you in the best way possible
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Unknown
to find that voice, to find who you truly are, and to make the most out of what you can deliver, to deliver your talent and help and help your audience.
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Unknown
Because at the end of the day, we are here to help whoever is on the other side of the screen and whoever is on the other side of this podcast to help you. So I'm going to try to guide you in the best way possible.
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Unknown
Unless it's always been the people, person and, community builder of the relationship, I will, I will what's been the strategies and, technical side of things. So I think as combined can give you a very good insight in all of the spectrum of skills that you will require while building your online business and scaling it to above six figure a year.
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Unknown
But you might be wondering, why should I listen to you? What qualifies you to give advices about this topics and good question. I'm glad you asked.
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Unknown
Back in 2016, I was working in visual effects for big movies and even one visual visual effects Oscars and Alicia, what were you doing? I was in the highlight of my career. I just moved from New Zealand. We moved from New Zealand, London. I was in the Royal New Zealand Ballet, big company. So I had also I worked in big shows as well with choreographers.
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Unknown
And then when we were in London, I was, I was in the West End, you guys, I worked for Phantom of the opera. I worked with cabaret. It was our most incredible thing with Pet Shop Boys. There were things that I did that I'm so proud of. But also I was in between shows. Every single time
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Unknown
Performing artist. I know if you're out there like you're very at the very top of your career when you are in the job, and then the moment that you are off the job because, you know, the last six months that are your maximum, then you are. Oh, no, I need to go and find something else. Oh no, I'm auditioning again.
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Unknown
So there is a very big low. And something that really drove me nuts was the fact that I had to audition for the same people I worked for like six months prior. So there was this. The very highs and lows in those between jobs. I said, well, why don't I share everything that I know, everything that I created, you know, the reach something in me that cannot stay with me.
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Unknown
It has to go and swear. And so I was working very late every day for deliveries, you know, the visual effects world was crazy. And I used to come back home with this very unhappy partner because again, if you are in between shows, you've got all of this experience you want to share. And I came up with an idea that you kind of didn't like at the moment.
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Unknown
No, I didn't at all.
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Unknown
You asked me what? I thought it was one of the most stupidest idea I've ever heard. Because I was looking for jobs into teaching jobs and and studios, and everything was so expensive in London.
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Unknown
And I and Jacobo came home and he went, but why don't you, instead of teaching the studio and actually wasting more time in hiring a studio or getting paid peanuts, why don't we open an online and online studio? Why, why why don't you teach on YouTube? And I said, how can I teach ballet online on YouTube? But when I cannot be in the same room as people and I say that is the really most stupidest idea I've ever heard.
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Unknown
And I said, because it's out of the box, you know what? I've got nothing to lose. I'm here and I want to try it. So I said, let's try it, let's do this. I think the selling point to that idea was, okay, well, go and find the studio. Problem number one, then pay for the studio. Problem number two.
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Unknown
Then find the people to fill up the classes and the studio problem number three, and then do it all over again to keep it sustainable. And I thought, why don't we just push out the couch from the lounge? We grab whatever camera I've got in the house because I'm always, you know, being passionate about photography and videography and see what happens is like, we don't have to risk any money.
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Unknown
It might be like a no spare time. And what do you think you said? Well, what other options do I have? But it was interesting because it made me think outside the box. It made me think in a way of how can I that you were forced to think about teaching in a different way. Totally different way. When when you're in a studio, you can see the person, you can you can give them corrections that they're tailored to them.
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Unknown
You can sometimes with your eyes permission, you can grab their leg and put it into place and instead or make them feel certain movement with so it wasn't assisted by someone line. I'm on the other side of the screen. I don't have that luxury. So how do I make someone understand that maybe has never done before? Or they are trying to figure things out is like I need to think how they can feel without me giving them props or or being there to put them in correct place.
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Unknown
And it's such a way, to be honest, for an artist, it's an incredible thing having boundaries, having those boundaries and to having to break them and to think outside those boundaries is was one of the most incredible and, transformative and creative things I've ever had to do. I think what you just said, like giving boundaries to something, removing the concept of what?
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Unknown
This is not possible. Maybe because it hasn't been done before, or maybe because I believe it's not possible. If you remove all of that and you go for it anyway, then your creativity start working. And that's exactly what you did. the beautiful thing was that, well, we didn't know the strategy to then make this thing profitable.
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Unknown
I had a plan. My evil plan was to grow a community of millions of subscribers on YouTube and then leave off the ad revenue. Just making one video a week, which sounded easy to do and very quick as well to achieve.
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Unknown
unfortunately, my dream got crushed a couple of years into this because a couple of years is a lot of time, but this is how thick we were.
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Unknown
But we kept on going because we gave ourself just one road. Create one video a week for an audience that wants to learn ballet from the comfort of their home. And after this audience started growing and growing, they started asking us for more. And this more was something that we had to interpret because when people ask you something, they might not want exactly what they're asking for.
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Unknown
So for us, we went through a journey of understanding what type of digital products we could create to help them fix a specific problem. In our case, it would be like, okay, I want to learn ballet as an adult, but without feeling overwhelmed or judged. Well, how do I improve my flexibility? How do I learn a choreography without stumbling steps and getting confused?
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Unknown
All of this stuff
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Unknown
helped us find problems in the market that we could fix with our lessons, knowledge.
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Unknown
We packaged the way we, grew an audience organically without feeling salesy, the way we interacted with people after they purchase the community we created behind a paywall that made all the difference. To grow an online business that was not just a side hustle that we were doing in the weekends, in the late afternoons, like we were for the first three years.
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Unknown
But to make it our main stream of income
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Unknown
The surpassed our salaries entirely multiple times so that we could do this wherever we wanted, whenever we wanted. And our in our own terms. Because again, boundaries. We chose to live a life in a specific way, and we adopted the way we did business as well. After we learned all of the tools and skills
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Unknown
to make it fulfilling for us as well, because we wanted to give out of a full bucket, not an empty bucket.
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Unknown
And I think what we want to do with this podcast is to share, again, we are kind of like in the same situation when we started our first YouTube channel,
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Unknown
We have all of this knowledge and insights on what we've done for the past eight years that we can just pass down to you, listening to this, maybe you are in the same situation. Is us three years into your business. Maybe you're trying to grow an audience. You are posting on social media constantly and you're trying to figure out how to attract more people, the right people, not just any people, and then create products that they actually want and need because they have a problem to be fixed.
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Unknown
And this is the point of the title of this show as well. You've got talent. I know that for a fact because many, many people have got immense talent. They just don't know how to make it profitable. They don't know how to package their offers. They don't even know what an offer is. Sometimes.
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Unknown
And this is why we're here.
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Unknown
And I know that being in front of a camera, or being in front of even a microphone, and knowing that there is people out there that they're listening, they are they're making you feel judged sometimes. Oh, yeah. It it it can be overwhelming. So even if I was a performer, I had like there was a something that when I started that YouTube channel made me go crazy.
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Unknown
I just felt all these like my mind started racing and thinking, how are they going to judge me? They're going to tell me, especially the ballet. Well the dance. Well, it's they're going to judge me on what I do and how I do it. how can I be better than someone that has got way more years of career?
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Unknown
under their belt? I had to have imposter syndrome. I had the massive import. The most incredible imposter syndrome ever. Almost like I was never good enough to deliver
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Unknown
my knowledge to deliver my talent. And I don't think I'm the only one out there. I'm pretty sure I'm not the only one up there, and I'm pretty sure that everyone,
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Unknown
also feels that the stories that they can share about their life, about their experience, about or what they went through are not important, when in fact they are the most incredible ways to deliver your knowledge.
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Unknown
The fact that you overcame specific problems for it. For instance, that one of the reasons why laser dancer tips is called laser dance tips is because I was called lazy in one of my on my job
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Unknown
contract reviews. I apparently I was not giving them more than ever, so I was just a lazy dancer when actually I was a Basildon for my own mental health.
00:22:02:14 - 00:22:03:21
Unknown
So when I was,
00:22:03:21 - 00:22:22:16
Unknown
trying to, make a living for myself and also trying to respect myself because there are things in the dance world that I, I adore, and there are things in the dance world that I don't like, and I don't like the politics, and I don't like how people, treat other people. So for me, lazy answer tips are was
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Unknown
A way to deliver not only my knowledge, but also to create a community and a place that was safe. The people could open up and be themselves, and they could enjoy the art of ballet for the art that it was a rather than being judged. And for me, lazy laziness. It takes a was actually created because I was the lazy dancer upon me.
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Unknown
And I said, you know what? I show you what a lazy dancer can do. And I just came out with this and I said, the mission that you have is way bigger than the people that that made you feel small. The mission that you have in your guts is that of changing the world and making it a better place.
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Unknown
So go out there and stop thinking about what they're going to be thinking about you, and deliver out of heart and change people's life. Because whenever you receive comments on your YouTube channel that say you have changed my life, you have made something that was a just a passion possible and you, you make me dance at home and it's a it's something that I wanted to fulfill since I was a child, even just for myself, because I got told I didn't have the body because I got tired of there.
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Unknown
it was a stupid
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Unknown
thing to,
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Unknown
to pursue. And you just made me happy. You just gave me something in life that,
00:23:46:12 - 00:24:06:21
Unknown
it I thought it was never going to be possible to do. And so this is what I want you as well to experience. I want you to get out there and to deliver, to deliver content online that can make a difference in the world, but also can be profitable for you because you cannot give out of an empty bucket.
00:24:06:21 - 00:24:12:01
Unknown
And the talent that you have that you've probably been studying for like
00:24:12:01 - 00:24:20:17
Unknown
a millions of years, because both of you and I know what it means to just stay up late reading, studying, practicing late,
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Unknown
like having your mother this day. What are you doing at this time of night? Creating things on the computer. You know, it it it is something that we want you to be paid for because your talent matters.
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Unknown
And especially that people see the value that you that you deliver.
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Unknown
Because when people pay you that, pay attention. But how do we make them pay you? And this is how profitable talent show will help you out. It will give you the guidance that you need to create those path for people, for your audience to just say, oh, I must have that program right there. I must actually create them.
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Unknown
I need to have that membership. I'm need to be part of that community. So this is why we're here, to make you profitable and to share your talent with the world.
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Unknown
So if with this first episode, we have excited you to keep going what you're doing. Because the reason why to make it profitable. The reason way to scale up to six figure a year and more. While this show is going to be for you, we cannot wait to see you or
00:25:30:09 - 00:25:35:23
Unknown
hear you. Let's you say we are in the podcast now so I don't know how to speak.
00:25:36:00 - 00:25:50:09
Unknown
And every week we are trying to come out with a new episode and help you out with anything you might need on the mindset, strategies and tactics and tools to grow your business in the best way possible that is going to fulfill your life
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Unknown
as well as helping people in the process. So thank you again for being with us in our first episode.
00:25:56:07 - 00:26:05:14
Unknown
I cannot wait to hear you in the next episode. Stay tuned for more because way more is coming!
00:26:05:14 - 00:26:26:14
Unknown
And I
