00:02:15:22 - 00:02:37:10
Unknown
In this video, I wanted to share with you what happened for the past two years. My wife and I have grown a YouTube channel and a multiple 60 year business online, but we kind of forced our way to multiple six figure a year. Then something changed. We had to completely revolutionize what we were doing because we burnt out many times.
00:02:37:12 - 00:02:59:17
Unknown
But finally, we now realize that the good news is that now we are still making multiple six figure a year. But the overwhelm and the complexity is all gone. So I want to talk to you about what how we started, but now where we are. And what was the tipping point that made us make the switch? Maybe it's helping you if you are struggling to go beyond six figure.
00:02:59:18 - 00:03:05:19
Unknown
Maybe you are doing everything by the book and you don't know what you're doing wrong. This video is going to be very beneficial for you. Hopefully,
00:03:05:19 - 00:03:26:21
Unknown
And
00:03:26:21 - 00:03:42:15
Unknown
if you're anything like me, I am an overthinker, a structured person. I like logic, I like systems, I like methods, and I don't like inventing the wheel because I personally spend my whole life thinking I was not a creator.
00:03:42:17 - 00:04:05:19
Unknown
Even though I've had an entire career in the visual effects industry as an artist. You know? Yeah, your mind doesn't really work that way. It really plays against you. Most of the times when I start doing anything, any project whatsoever. I probably close myself in a wardrobe and I study all of the books on the topics. I watch all the videos.
00:04:05:19 - 00:04:31:08
Unknown
I get obsessed with stuff until I know I've got all of the ingredients to actually make the first step. This comes from probably a sea of insecurity and fear of failure. I don't know if I'm correct or not, but this is what I feel it is. For this reason, when we started Let's Dance for tips, I've studied YouTube and we created content that was for the algorithm.
00:04:31:10 - 00:04:55:15
Unknown
We've had incredibly strict schedule on when to do things, and we needed a blog, an email list, an Instagram account, and Facebook page. And every single time we have to come up. We had to come up with a completely original piece of content. Then most of the people never saw. We hired people helping us out. We ended up in like few years ago.
00:04:55:15 - 00:05:27:14
Unknown
We ended up with seven team members. Just because this machine we created requires so much effort and so much creativity power, that we couldn't do it with just me and my wife alone. From the exterior, it looked like. And it was like we were making 20, 30, 40, 40 5KA month in digital sales every single month. And internally, we were completely oblivious on the fact that we were burning out.
00:05:27:15 - 00:05:51:19
Unknown
And the reason was because we never stopped for a minute thinking, what the heck are we doing? Is this the life that we want to live? Is this the rhythm that every day? Do we want to tolerate? I come from like a family where my mother and father, they worked like mules. So the ethic of work was definitely me.
00:05:51:19 - 00:06:13:09
Unknown
Unless they also. She's a hard worker, so we never really questions that. We had to work hard in order to achieve what we wanted. And that was a problem because we realized the stress very, very further along the line. Until one day Elsa freaked out on me and she said, have you got a plan for the future? Because do you want me to dance until I'm 90?
00:06:13:11 - 00:06:38:03
Unknown
And I'm like, why are you talking about this is our business. If you don't create new videos, we are going to go and live under a bridge. That was my fear, reacting on something that was really genuine. We were like we had hundreds of thousands of subscribers at the time when this happened. We were making multiple six figure a year and I thought, well, this is something that we need to keep on working to keep it afloat, otherwise we're doomed.
00:06:38:09 - 00:07:01:14
Unknown
And it was never enough. We had to produce more content, hire more people, spend more money, hire more people to manage other people. but I wasn't aware of it. I was just playing by the book because, you know, Gary Vee tells you to work harder or more. He tells you to hustle and grind every day until you or you get what you want.
00:07:01:16 - 00:07:27:08
Unknown
Everybody seems to be doing exactly the same thing to keep up with the pace of this social media world that it's imposed on you as a creator. You've got to feed the algorithm. Otherwise you're going to get forgotten in a day. And to some extent, that's true. You need to keep producing content for you to be discovered. But we never stopped and wondered, is this the life we want to live?
00:07:27:10 - 00:07:52:03
Unknown
Until until we had enough. Like Alicia especially had enough. And because she's way more in connection with their emotions than I am. I tend to suppress my emotions way more. Maybe because I'm a man, maybe because of my, social and, social programing or whatever you want to call it. But one day she really lost it and said, I don't want to do this anymore.
00:07:52:05 - 00:08:14:15
Unknown
Please find a way for us to do it in a different way because I'm done. I'm over with this. And immediately I panicked and freaked out. But because I'm also a provider, I feel like I'm a provider in the family. I want to be the one in charge of saving everyone again. If you're a psychology, just please send me messages and what I've got.
00:08:14:17 - 00:08:33:04
Unknown
But I'm working through this stuff. When I had my back against the wall, when my when my wife said, we need to make this work without creating all of this funnels every month, all this new content, managing all of these people, creating all of this new content, and nobody really sees it. It must be there must be a better way.
00:08:33:04 - 00:09:00:10
Unknown
What do we do? These are the moments where when you truly believe, you truly are forced to change things, your brain starts helping you. Seriously? Because I realized, and this was the most important realization for me, is that in life, you get what you tolerate. And if you tolerate a lot like a lesser knee, you get a lot until you have enough.
00:09:00:12 - 00:09:21:15
Unknown
But that's when you have the realization that things that you want can be achieved with less stress, less overwhelm, in a much more enjoyable way as well. And me having my wife freaking out on me and saying, this has got to stop, really put an alarm on my head and say, guys, we need to guyses like the people in my head.
00:09:21:17 - 00:09:52:00
Unknown
We need to figure this out. And I remember the first thing we did was we had so many courses and products spread across all our ecosystem, it was a mess. We were trying to promote each one of those in different channels, and I said, this has got to stop. Let's do one single funnel and streamline our entry point and let's create a quiz so people will come in from the quiz, a registration page, and they will end up based on what they answer.
00:09:52:02 - 00:10:14:15
Unknown
So instead of having a million funnels, we had just one. Great. It took months to create that even more work I created for myself and for the team as well. But at the end of it, it helped. It helped to really help to streamline. But it wasn't enough. We were still seven people in the team was still working 24 seven because every month we needed a new promotion.
00:10:14:17 - 00:10:40:11
Unknown
So we started creating more boundaries. Okay, how do we stop creating funnels? Like, this is insane. Every single month we need to create 4 or 5 pages with automations on the back of it. We use Kajabi, and even though the platform is incredibly powerful, maybe because of that, so powerful. We knew we could do more, and we did more because we needed to grow the top line revenue.
00:10:40:11 - 00:11:03:08
Unknown
We needed to grow our income, right? So every month was a struggle. We said, how do we stop doing that? An idea came out, okay, let's not do public promotions anymore. Let's only do it to our email list. So what before was a funnel? A full fledged funnel became a series of emails. Let's try it out. We tried.
00:11:03:12 - 00:11:27:06
Unknown
It worked because people came in our email list because they cared about what we could provide. We didn't need all of these bells and whistles around, our social media. So that's now gone. That's brilliant. And then Alexa said, listen, I love simplifying. How do I stop making videos altogether? I'm like, you pushing it. You're really pushing it.
00:11:27:08 - 00:11:59:05
Unknown
But then I've asked my brain, how do we do it? So because we had a fitness channel, we created hundreds and hundreds of videos about specific goals. Let's say I had a brilliant idea. She said, what if I pick and choose slices of the videos we've already made? I create longer workouts and I only shoot the intro. Then whatever call to action in the middle and the end screens, would that be easier?
00:11:59:06 - 00:12:21:21
Unknown
I'm like, let's try. And then we stopped doing new videos. We started curating the videos we already hit. We were still adding value to our audience, but in a different way, because many people didn't really see the videos that we made at the beginning. Most of our followers, the ones that also buy our programs, they might have just seen 4 or 5 videos.
00:12:21:24 - 00:12:47:24
Unknown
They might even come back to the same ones because they're comfortable with those. There is no need for you to create new content if what you've already done can be curated in a different way. We tried. It worked. Then ChatGPT came along and all of the mechanical work of copy and pasting the post into the emails, into the Instagram, whatever can be done by a software that we paid 20 bucks a month for.
00:12:48:03 - 00:13:19:02
Unknown
And we came from a situation where we spent 4,000 pounds for an email sequence from a professional copywriter. Now, I'm not saying don't pay professionals to do very important things, but honestly, what we got out of that experience was a really nice set of emails that we probably could have brought ourselves, and now we ChatGPT we definitely could have done it ourself in a probably much better way, in a much cheaper and effective way.
00:13:19:04 - 00:13:43:08
Unknown
Not about just quality, but also the time, the turnaround time, having a team. It's hard. You think that when you hire somebody, they're going to make your life easier, and to some extent, they totally are. But you become a manager of them and that's a skill that you need to acquire. I came from a visual effects company where I managed teams of CG people.
00:13:43:10 - 00:14:01:23
Unknown
But when you do it for yourself, it's completely different. It's the dynamics change, so you need to be able to deal with those. we got tired of that. We got tired of having to convince people that they had to do some tasks, and maybe they when they were done in the way that we would have, of course, people would just do it the way they want it.
00:14:02:01 - 00:14:30:04
Unknown
We were just all over with this. Like we didn't want to do any of that, so we weren't doing any more funnels anymore. We weren't doing any more content. We didn't need any fancy video editing anymore. We didn't need anything else anymore. So we decided to let go of our team entirely. Like completely. We don't even have a VA right now because of how we simplified everything and we're still hating all of the monthly revenue goals that we set for ourselves.
00:14:30:05 - 00:14:59:16
Unknown
But with the upside of not having to manage a team, not having all that time tied up into designing a campaign project, managing, delivering, building, creating graphics and funnels and all that shenanigans. We don't do any of that anymore. We also ended up having just one core program, which is our membership, and many other little programs that we only sell via email automations.
00:14:59:19 - 00:15:26:13
Unknown
So it's incredibly simple right now. Our coaching business, which is this brand, the profitable talents. We only have one single offer. It's a 1 to 1 offer. We want to work with people 1 to 1 to completely streamline their business and make sure they can break the six figure barrier, but without adding any complexity to it. Because we know for, experience that you don't need that.
00:15:26:18 - 00:16:01:24
Unknown
You just need to know exactly what you want your life to look like. Then you figure out how to get there based on the value you can provide and the system that will get you there. At the end of the day, all of this hustling and grinding that we went through was really useful to stacking skills. Learning all of the tricks in the book on how to do campaigns, the marketing, how to manage people, how to use software like Kajabi Monday.com, the Google Docs, and all the software that we use right now.
00:16:02:01 - 00:16:22:19
Unknown
But once you've mastered the art you need, you need to forget about the rules and follow your own heart. This is something that I last year my wife taught me. I was old brain and stoically plow through every problem. And that only gets you so far. You need to listen to your heart and this is when it starts sounding a bit woo woo.
00:16:22:21 - 00:16:52:16
Unknown
Because mindset to me was just a bunch of BS put together for you to believe whatever you wanted to believe. I truly understand what Tony Robbins said. That business is 80% mindset and 20% mechanics. Something like that. And it's totally true. The more boundaries we are putting into place to allow our life to open up to what we really want, the more I see more money coming in.
00:16:52:17 - 00:17:21:06
Unknown
More opportunities, more freedom coming in our life as well. So once, once you've done the hard work, you've learned how to play the game. It doesn't have to be so hard to keep on going with it. And sometimes, because you are putting so much complexity in the way, maybe that's in the way of your next level. It happened to us many times because we our brain wants to make everything more complicated, but it doesn't have to be.
00:17:21:08 - 00:17:52:17
Unknown
Here's three pointers that can practically help you simplify your business from the ground up. There are also our three main pillars. Our method that we discovered along the way. The first pillar is discovery. Discovery is whatever you do publicly. Your social media, your brand, how people perceive it, find it and discover you. This to me back in the days, was all you need to create as much content as you possibly can so that people find you.
00:17:52:19 - 00:18:14:06
Unknown
That is completely wrong. Gary Vee can do it, or he can do it with a team of 40 or 50 people. Spending a million a year doing that. And also they do it because they want a broad audience. They want to capture as many people as possible. But if you are an online coach of whatever niche, you don't need millions of people.
00:18:14:09 - 00:18:38:04
Unknown
You need very few selected dream clients. And for that to happen, you don't need to post a million posts a day. You just need to post the few posts with the right messaging on it. When you start talking about the topics, then using the key words that will trigger your dream clients mind, you will see that you don't need to create as many pieces of content to attract them.
00:18:38:10 - 00:19:01:15
Unknown
They'll binge watch your content. They'll find you with the short content. They'll binge watch your long content, long form content, and then at one point, they'll find you and contact you and say, hey, how do I work with you? Pillar number one. Pillar number two is about nurturing. How do you nurture the people that follow you? I consider myself a dream client.
00:19:01:15 - 00:19:32:24
Unknown
Every time I hire someone, I painful. I already know what I need. I have a conversation. I don't need any selling and I'm ready to go. I am a dream client and I'm thinking, how do I find and consume content from people that I then end up hiring right? I might find them from recommendations from stories, from Instagram posts, Facebook posts, even YouTube.
00:19:32:24 - 00:19:57:10
Unknown
Sometimes there's something that capture my attention. One time, three times in short form content. But then once I read really, I'm really interested on what this person does. I'm going watch long form content, either written or video. Doesn't matter. And then I binge watch that kind of stuff because I need to know if he or she has got the solution to my problem.
00:19:57:12 - 00:20:22:07
Unknown
And when I realize she or he does, I don't go through a lead magnet ascension ladder. I don't buy the small thing. Maybe I buy it, I buy something because I don't like the free stuff. I buy something to have a taste of their method and see if what they have behind a paywall. It's interesting. It's valuable. And then if that's good, I buy the high ticket one because I need the 1 to 1.
00:20:22:07 - 00:20:42:04
Unknown
I need the proximity offer. Whatever it is, I need results right away so I don't waste time with that. This is a dream client. If you want people like that going through your funnel, it's not a funnel. You need a way to nurture them and make sure they understand your values, your method, and how they can get in contact with you.
00:20:42:06 - 00:21:08:08
Unknown
That's it. You do this with content. Long form content. Pillar number three is making them offers that make sense. They actually fix problems and produce results. So the way you package your services should be clear and in line with your dream clients expectations. Once you know who you're talking to, you know how to nurture them and you know exactly the offer that they need to achieve the results thereafter.
00:21:08:10 - 00:21:34:06
Unknown
You don't need anything else. You don't need any more complexity. You don't need a new funnel. You don't need any of that. You just need a document that explains what your offer is a way for you to chat with these people, either with Instagram or Facebook, or even even email or zoom. And you are done. It doesn't matter what niche you are, if you are coaching people online, this can be done very simply.
00:21:34:08 - 00:21:58:01
Unknown
It's a fantastic model, highly profitable, easy to deliver, and incredibly simple to put in practice. This is what we found and I wanted to share with you because I didn't know I wasn't aware about this model. A year ago, there were many people saying, oh, simplify your business. follow your heart, follow your passion. follow what you want in life.
00:21:58:01 - 00:22:19:23
Unknown
But it sounded like woo woo to me. Like, yeah, whatever. Maybe it's good for you guys, but not for me. I'm a worker. I'm. I'm a go getter. I'm going to do whatever it takes. Until I broke, we broke down. We broke down so bad that now I'm kind of like PTSD about work. If if we come up with a new campaign that becomes too complex, I'm backing up.
00:22:19:23 - 00:22:45:11
Unknown
I'm not doing it. This is how ruthless I need to be for my life to be simple and relaxed, but still making the money and having the lifestyle that I want. So I'm not compromising there. I'm just making boundaries, putting boundaries along the way. If you want to simplify your business and one to 1 to 1 tailored coaching from Malaysia, just click on a link in description box below.
00:22:45:11 - 00:22:52:11
Unknown
It will lead you to a chat. Just send me the message, simplify on a DM and we'll go from there.
00:22:52:11 - 00:23:16:02
Unknown
And I
00:26:58:10 - 00:27:50:02
Unknown
And I
