00:00:28:11 - 00:00:45:18
Unknown
If you're building an email list, you know what a freebie seeker is. You know those guys that give you name and email. Download the free resource and then unsubscribe from your emails immediately. These people I want to talk about how to get rid of them. Shall we? Let's talk about lead magnets for a second.
00:00:45:18 - 00:00:49:22
Unknown
Hi friend. This is Iacopo and Alessia.
00:00:49:22 - 00:01:07:01
Unknown
And
00:01:07:01 - 00:01:26:13
Unknown
If this is the first video you see from me, you probably don't know that we're going through a massive restructuring of what we're doing, and we are trying to follow our heart into simplifying everything and also reduce what we tolerate, because I think that's where life is all about.
00:01:26:14 - 00:01:49:20
Unknown
You need to have fun. You need to be happy. And in our case, we've had so many freebie seekers in the past because we've had so many lead magnets for different people in different phases of our business growth. And they all served us incredibly well. So I don't want to throw stones. The lead magnets, they they work incredibly well.
00:01:49:22 - 00:02:12:14
Unknown
But I just want to talk to you about a different way of doing things, because I think now we can stop playing by the book and start creating some stuff. And in our case, we decided we can't stand the freebie seekers anymore, especially in our coaching business where we want only dream clients to knock on our door. We upsell.
00:02:12:16 - 00:02:42:03
Unknown
We don't stand freebie seekers because it's okay to shop around to see what people have to offer, but immediately unsubscribing from an email list without even knowing if if there is value in there, immediately tells you a lot about the type of mindset that they have, and we don't want to have anything to do with these people. The thing is, if you have a lead magnet, it's an incredibly powerful way to gain leads.
00:02:42:05 - 00:03:03:23
Unknown
Well, let's define lead. Like Alex or Moses says that a lead is a qualified person that can afford your products, that you can actually contact something along those lines. The problem is, and I tell you for experience, that if you fill your email list with people, they are just shopping around. They're not serious. They just want your free stuff.
00:03:04:00 - 00:03:31:03
Unknown
You're not really growing a list of buyers. You're growing a list of people. And of course you send them emails. You nurture them throughout their journey, and one day they'll be sure. We've had so many people buying. After three years being three years in our list, lead magnets work. But this year we decided to not have any anymore because we absolutely don't tolerate freebie seekers anymore.
00:03:31:05 - 00:03:57:01
Unknown
The idea came from the fact that I am a dream client. When I hired someone, I may or may not buy a low ticket product from this person to just test out to see if they have something that I might vibe with. If their method is something that I'm in line with, then I go immediately to the 1 to 1 or the high ticket offer because I want proximity to the person.
00:03:57:03 - 00:04:17:04
Unknown
Sometimes I don't even sign up for the email list because I don't have time to read emails. Dream clients are busy. We don't have time to read all of the emails. So why do I have an email list? I have an email list. If I want to talk to my clients and customers, I don't want to have an email list anymore.
00:04:17:04 - 00:04:43:00
Unknown
For people that just shopping around, they're not taking me seriously. They're taking me for granted. And why should I spend time nurturing those people? Solution. We took all of our lead magnets for our coaching business and we removed the free tag. A free resource that we also give to our ticket clients on how to put together a sales page, for example, which is incredibly valuable.
00:04:43:00 - 00:05:08:03
Unknown
And it got us so much money. You wouldn't believe we used to give it for free. And guess what? Nobody took advantage of it. I didn't hear anyone from our free email list saying, oh my God, this document changed my life because I'm sure nobody even looked at it. So simple enough. I took the resource and I slapped a very, very low ticket price on it.
00:05:08:05 - 00:05:27:13
Unknown
Because next time someone, someone gets that resource, I want them to be a little bit invested to have a little bit of a skin in the game, and also tells me that they are serious. So when I sent an email to my email list, I already know what kind of people I'm talking to. The result of this goes without saying.
00:05:27:15 - 00:05:49:08
Unknown
You will not have so many more obtains as if it was a free lead magnet. I can tell you the optin rate plummeted in our business when we did that, but guess what? We are not having any more freebie seekers. So if you're doing this for the vanity metrics like I've got an email list of 100,000 contacts, who cares?
00:05:49:10 - 00:06:18:03
Unknown
How many clients have you got? How many people have you actually impacted in your business? They actually got results. You do this by positioning yourself as an authority. Also, doing this kind of stuff like putting a low ticket label on a free resource. I think it was then Penny, then Penny is one of the, multi-millionaire mentor that wrote a book that cost $500.
00:06:18:05 - 00:06:40:08
Unknown
I don't think you can even buy it. It's limited edition. I think you could probably find it on eBay, and it's $500 for a book for people that give it for, like what, ten bucks? 20 bucks? In this life, especially in business, you could do whatever you want. It's your choice to deal with your business and your life the way you want.
00:06:40:10 - 00:07:10:21
Unknown
And to me, follow your heart means exactly that. Make sure you know exactly the people that you want to attract and put together a path for them to follow the way you design so you will attract more of your people. Not any people, because we don't want that. We've had many freebie seekers in our life, and it's disheartening when when you pour all your heart and soul into a product that you know it's valuable, but just because you give it for free, people do take it for granted.
00:07:10:23 - 00:07:29:21
Unknown
And honestly, I don't stand that anymore. I don't want to stand it anymore. So no more free resources from me. I'm sorry. Maybe you were one of the good ones that would actually took advantage of one of our resources. They're not available anymore for free if you want them for a very low price. I even forgot how much it is.
00:07:29:21 - 00:07:58:11
Unknown
Maybe $2,737 sales page copywriting guide that we have. It's incredible. If you want, you can buy it in the in the link in description box below. But it's not free anymore. And this is the reason why it's not free. Now I want you to ask yourself a question. What kind of email list do you want to grow? Have you got systems in place where you know how you're filtering the people that go through the doors of your ecosystem?
00:07:58:13 - 00:08:20:02
Unknown
Do you know how to convert them into clients to actually get them to get results? If you don't, maybe that's something you can use. Don't have lead magnets anymore? Try with a low ticket offer instead, because your content kind of functions like a lead magnet in a way. Like like in this video, I'm not keeping everything for myself.
00:08:20:02 - 00:08:45:21
Unknown
I'm trying to share as much as I can so that you know what to do, that you can have some insight on how what to do in your business. So build a list of buyers that may may become clients in the future. It's much better to have a email list of people that give you $1 each than a 100,000 people that didn't give you a dime, and probably they've been complaining that you're sending too many emails.
00:08:45:23 - 00:09:03:11
Unknown
I personally don't want that anymore. So this is what I did. What are you going to do? Let me know in the comments. Lead magnets. Free lead magnets. Yes or no? I want to know. There's no right or wrong answer. I. This is just how we run things. You might run it and it works perfectly for you. I want to know that too.
00:09:03:17 - 00:09:19:20
Unknown
Let me know in the comments. Let's have a conversation. This is my take on lead magnets today. I might change my mind in the future because I'm not attached to anything at this point. Everything is fluid. Everything changes all the time. I'm changing. My business is evolving with me. I want to know what you think.
00:09:19:20 - 00:09:43:10
Unknown
And I
