00:00:00:00 - 00:00:23:20
Unknown
For the past month, there's been one specific video. They made me 700 and it's pretty much useless. There were $7,948 in coaching because it's quite exceptional. I want to break down to you. How did that happen? Since I'm not running any ads, I don't have any call to action in the video, and the video only has 156 views.
00:00:23:22 - 00:00:45:19
Unknown
How the heck is this possible? Hey friend. This is Jacobo and Alicia. Welcome to profitable talents are sure to gain the tools, mindset, and strategies to scale your online business in a way that is profitable, sustainable, and fun.
00:00:45:21 - 00:01:04:20
Unknown
But if you've been following me for the past few months, you know that I'm all about simplifying. My wife and I have been through burnout, and we had to absolutely change the way we operate our business in order to keep our sanity. So for me, when something like this happens is another proof that the new method really works.
00:01:04:21 - 00:01:33:00
Unknown
Now what happened is not by chance, and I want to unpack everything that I've done in this video and my entire model so that you can apply to. But before, I want to talk to you about something that happened when we went to the Kajabi Hero Live event in Los Angeles, the event was amazing. We got the chance to chat with people that only met on Facebook groups and online in general, finally giving 3D faces to just names on the internet.
00:01:33:00 - 00:01:57:08
Unknown
And after chatting with so many online entrepreneurs down there, there was something that came up very quickly. And the recurring theme in every conversations we've had with people was I need to simplify. I need to simplify because my business is killing me. And it didn't really matter if they were making seven figure and above. That was the recurring theme.
00:01:57:08 - 00:02:20:22
Unknown
Even the panelists, the speakers that went on stage speaking about their business, they were all talking about how to simplify the business. They were sharing their strategies from how to go viral on Instagram and how to obsess over the data and get so many views on your videos into how to grow on LinkedIn and how to grow a list and segment it.
00:02:21:01 - 00:02:44:01
Unknown
Send people to the right offer at the right time. But the thing is, nothing really resonated with me because even though they were simplifying what they probably had a few years ago, all of these amazing entrepreneurs, they're still, while simplifying the business that they had years ago, they were still managing a big team, trying to get in front of more and more people.
00:02:44:03 - 00:03:07:09
Unknown
They have huge social media channels, and therefore I did not resonate with them because we've done that. We've gone down the rabbit hole of growing a huge audience just because with a big audience, everything. It's easier when you put out an offer, people jump on it and you get a big email list. You send an email, you make six figure all of this like dream attached to having a big audience.
00:03:07:11 - 00:03:33:09
Unknown
They're all true to some extent, but you still need to grow a huge audience. And that is a big problem because we burnt out to do that. We have a total of more than 250,000 followers overall. For the latest dancer tips the world, the dancing world. And that was a lot of years of struggle and pain and burnout as well.
00:03:33:11 - 00:03:59:05
Unknown
But because we didn't know any better, we didn't know how to simplify. Really simplifying a business because we didn't have any boundaries at the time. We just said, you know what? Let's let's grow as big as possible because that's the way to do it. And to my surprise, even though the Kajabi Hero Live event was, well, first of all, an amazing experience, what struck me was that I didn't take so many notes like I used to in the past.
00:03:59:07 - 00:04:25:09
Unknown
In the past, I used to get super excited about the new tactic or strategy or funnel structure or automation gimmick that I could use on my funnels to squeeze a little bit more of sales out of every visit on my website. But this year, I was really chilled and not triggered by any of that because that era, to me, at least for me, for us, it's over.
00:04:25:11 - 00:04:55:14
Unknown
I'm done with chasing the algorithm for more views. I'm down with hacking the sales and my funnel. The funnel hacking philosophy for me is over, and it doesn't matter that it is over in general, because there are people making a lot of money with with that kind of approach, and there's nothing wrong with that. But what I'm talking about is I don't want to get the money, get the profit, no matter what.
00:04:55:14 - 00:05:27:05
Unknown
That's not what I want anymore. I want now to create a business that is fulfilling, that gets me excited in the morning, and it's got some fewer moving parts as possible. So I didn't get away with, many strategies that day from here. Alive 2024 I was excited about everybody wanting to simplify their business, but I wasn't excited about what I saw in terms of how do I implement the speaker strategies into my business, because I don't think they were simple enough.
00:05:27:07 - 00:05:45:02
Unknown
And this ties back to the video that I want to talk to you about for this channel, for this brand, for this business coaching business. I want to do things completely differently. And I want to show with you what I'm doing so that you can apply to and see for yourself that you can achieve the same kind of results.
00:05:45:04 - 00:06:12:00
Unknown
So the old way of doing things was creating content for the masses as general as possible, because the algorithm likes when you post something that appeals to many people so that it can push it to many people. Yeah, you can go viral and you get many, many views for that. So you need to be entertaining, you need to be trendy, and you basically have to optimize for views and watch time, which is what we've done for the past eight years and for Lazy Dancer tapes.
00:06:12:00 - 00:06:32:20
Unknown
We want in a big audience. This is what we've done. The thing is, watch time and views does not really translate into profit, even if you have the best strategy behind it, because it's like trying to kill a fly with a cannon. Why do you need hundreds of thousands of views on a video to make a few sale?
00:06:32:22 - 00:07:13:15
Unknown
That doesn't make any sense. Hey friend Jacobo here. Before we move forward with the episode, I just wanted to let you know that Alexia and I have put together a guide in case you need some help with your sales page. This podcast is all about making you sell more. So if you want our framework that we used to sell all of our digital products over the years, we have it on our website and you can get it right now at WS dot profitable talens.com/free guide, no spaces again dub dub dub dot profitable talents.com/free guide.
00:07:13:15 - 00:07:37:00
Unknown
And it's going to change the way you sell your stuff online. But now let's get back to the episode right. So for this brand, for the profitable talents, brand and coaching business, I want to do things completely differently. And I'm not optimizing for views and watch time at all. I'm optimizing for deepening relationships with you. You're the watcher.
00:07:37:02 - 00:07:53:00
Unknown
I don't know how many minutes in this video you are, but you are still watching. And I want that. I want to spend time with you so I can share without worrying about, oh my God, I need to say a joke right now, or I need to have a B-roll or I had to cut because it's boring. No, I don't do any of that.
00:07:53:00 - 00:08:24:13
Unknown
I optimizing for deepened relationships. I'm optimizing for not pleasing everyone. I'm optimizing for laser focus content that speaks only to a few but a few people, so I won't have many views. I'm optimizing for fun as well. It's got to be something that I enjoy doing, otherwise I wouldn't. I wouldn't want to do it. And believe me, unless you have done so many videos where she dreaded the whole video all the way through just because she knew she had to do it.
00:08:24:15 - 00:08:53:06
Unknown
And you know, we set a boundary. Now we don't want to do that anymore. What happens when you change this? Well, first of all, your messaging changes because, instead of trying to talk to lots of people, you talk to very few people. For example, if I wanted to create a video in a business niche that gains lots of views, I could go on the trend of how to make money online and use these kind of keywords.
00:08:53:10 - 00:09:15:21
Unknown
Trying to do videos that, Halex or Moz style with lots of roles and and I would get more views. Basically, I would attract probably many people that are attracted to the surface level, to the moneymaking thing, maybe, like, I don't know, make make ten K a month with this strategy, or I found a new strategy to create this type of money a month.
00:09:15:23 - 00:09:34:11
Unknown
All of that is not going to serve me at all, because even though I can tell you exactly how to do how to make $10,000 a month by selling a digital product, which is what we've done for four years. I'm not going to have a video like that because I don't want to speak with everybody. I want to speak to specific type of entrepreneurs.
00:09:34:13 - 00:10:03:01
Unknown
I want to speak with somebody that has already done the initial phase of building and creating an audience, and now there are maybe burned out there exactly in the same situation. We were a couple of years ago. I want to speak with these people. So this video that only has 156 views as I'm recording this video, spoke with very, very tiny slice of my audience because I'm speaking about the dilemma low ticket I ticket and I'm introducing a new concept proximity offers.
00:10:03:03 - 00:10:32:17
Unknown
Now, if I say to a beginner, implement proximity offers for your business, do you think they would understand anything? Now you're watching this video? Probably because you want to know how to get better messaging, how to attract dream clients with fewer videos so that your life is going to get better. This is the people I want to talk to, and I only can talk to these people directly if I speak to them with problems, they are directly in line with their lifestyle.
00:10:32:19 - 00:10:58:06
Unknown
So this type of messaging has got to change. If you want to attract dream clients. So people that are paying for that are already self-reliant, self motivated, and they only need your guidance to maybe level up. You got to be very clear about your dream client's aspirations, frustrations, needs and desires. This four things will change your messaging and would speak directly to them.
00:10:58:11 - 00:11:24:17
Unknown
So just to give you a super quick example in the business niche, starting a business, the word starting is not the same as scaling or growing. So if you have a messaging that says I help you start a grow business, the beginners will hear the word start, it will be attracted, and it will ignore the part of growing because they don't even know how to start a business.
00:11:24:22 - 00:11:44:03
Unknown
But the advanced person that wants to grow will will think that the video is not quite for them because they don't need to start a business, they just need to grow it. So just a buy, increasing your nuances in the keywords that you use and the language that you use, you will speak directly to a specific class of people.
00:11:44:05 - 00:12:04:08
Unknown
And these people, once they feel that they are understood and you speak directly to them, they'll binge watch all of your videos, and in one point they'll want to talk to you and work with you. This video specifically that I'm talking to you about, that I posted a month ago wasn't, of course, the only single element of the selling point.
00:12:04:10 - 00:12:29:22
Unknown
People that ended up buying our coaching. They binge watched all of our videos and they knew everything because when we spoke with them, they were using language that I used in many different videos, so I knew they were. They watched everything. But then I asked them, what was the video that made you book this call? And they said, well, this was the video because it's exactly what I needed to sort of switch mentality from what I was doing before.
00:12:29:24 - 00:12:59:21
Unknown
And what I want to do now. It sounded like a good new opportunity. Brilliant. 156 views. And I'm already attracting stream clients that are paying me 4 or 5 figure to work with me. That's the power of messaging, the power of keeping everything simple and not trying to be the dancing monkey for your audience. Because I can tell you for experience, if you play that game, you will feel burnt out and abused.
00:12:59:23 - 00:13:25:15
Unknown
So the best thing you could do right now is really take pen and paper or an iPad like I do and write down aspirations, frustrations, needs and wants of your ideal client. Once you know all of this, just create content that speaks specifically to those to those things. The more they'll feel, the more they'll feel understood, the more they'll want to talk to you.
00:13:25:15 - 00:13:45:16
Unknown
Because if you can articulate their problems better than they can, that's when you get the relationship to evolve and they'll start watching more of your videos. And at some point, if you have a call to action somewhere in the home page or anywhere, the click on it because they will need to get in contact with you. They would want to get closer to you.
00:13:45:18 - 00:14:09:10
Unknown
That's it. There's no trick. There is no funnel. There's no tactic. It's just do some content that resonate with you first. But it also speak to a very narrow type of people, and they'll want to work with you at some point. You've listened to the Profitable Talent Show, and if this episode has been helpful to you, feel free to share it with somebody that might benefit from it.
00:14:09:12 - 00:14:19:17
Unknown
Also, you can help us out leaving a review. This will really help us spread our message and grow our community. Thanks for being with us and we'll meet again in the next episode.
