00:00:00:09 - 00:00:26:14
Unknown
All right, well, today is a completely new set up. I just put it up, quickly. It's my phone. Simple light and a mic. Hashtag simplify. Right on the wave of this simplified trend, what we are telling all of our clients is to still create content for social media. Because otherwise, how do people know that you even exist?
00:00:26:16 - 00:00:53:20
Unknown
But the things that I find, it's the most difficult thing for people that don't really like social media, but they still want clients to still want to put themselves out there, is that they feel very insecure about themselves and therefore the content that they create. It's a distorted version of who they are and that type of content. You can only do it sporadically because it feels like a drag.
00:00:53:22 - 00:01:19:07
Unknown
You can, force yourself to do it, but then what happens? And when you actually publish it, nobody actually resonate with it because it's not you. It's not the real you that you are showing. You also social media and therefore what's going to happen. You feel most frustrated, you feel like even more hate towards social media and you procrastinate.
00:01:19:07 - 00:01:39:16
Unknown
You end up not doing it and and tell to everybody. So I don't like sharing myself, sharing about myself why I don't like social media altogether, I hate it. And today I want to reframe with you this concept because I feel like I completely agree with you if you feel that way, because that's exactly how you should feel.
00:01:39:18 - 00:01:58:09
Unknown
Hey friend, this is Jacobo and Alessio. Welcome to profitable talents are sure to gain the tools, mindset and strategies to scale your online business in a way that is profitable, sustainable and fun.
00:01:58:11 - 00:02:21:06
Unknown
But if you show yourself on social media in a way that is not genuinely you, it is your body is telling you that is not right and I agree with you. You should stop doing that. But I think this happens because we put ourselves in sell mode like I need to sell my products, I need to sell my courses, and I need to hire clients.
00:02:21:06 - 00:02:50:13
Unknown
So I need to create content so that people will, on board on my email list, will fall into my funnel or whatever tactics you have created for your business. Or maybe you hired an agency for you to create that. That is when the energy behind your actions is completely off. And why do I know this? Because with legit answer tips back in 2019, maybe it was our first funnel, our first webinars.
00:02:50:15 - 00:03:08:14
Unknown
That was the energy that we projected on our content. It was easy for me because I was behind the camera, and I was just trying to tell Alexa what to do because I was reading all of the marketing books and I knew exactly how to create a perfect webinar, how to do hook story clothes and all of that.
00:03:08:16 - 00:03:35:23
Unknown
And I never really felt comfortable with it. But then he said, okay, this is part of the job. I need to do it. I need to send people to my offers and etc. but it was always a drag. She always felt weird about it, and we had this conversation yesterday because it's some mental shift that you need to feel when it comes to content and what actually sells on social media that she said.
00:03:36:00 - 00:04:02:07
Unknown
I should have listened to my gut and forget about selling, and with the intent of helping people just share from the heart and people would have been would have come anyway. Now, this is such a simplistic way of putting it, because at the beginning you can't just wing it. You need to have some kind of structure. You need to learn from somebody that's done it before.
00:04:02:07 - 00:04:18:19
Unknown
You need to follow a path. And that's me. That makes complete sense. I am exactly the same. I don't want to wing it. I want to know that what I'm doing is going to be productive, is going to be useful. I know what to focus on, how to track things, how to measure, and how to improve. But I'm sure you've done all of that.
00:04:18:20 - 00:04:42:02
Unknown
You for all of the courses you follow, the books you follow, the sales training, you've tried everything and you still hate social media. Why is that? I feel it's got to do with courage as well. I find it time and time again when we coach people that hate social media, what they're really doing is that they don't really hate social media.
00:04:42:04 - 00:05:07:21
Unknown
Social media is just a media, it's a vehicle of communication, right? All of the people that we coach, they love people. They love interacting with people. They love the interaction and the energy that comes out from a connection, a relationship. Why social media is going to be any different because we make it so. Like for example, this video is I have no idea.
00:05:07:23 - 00:05:22:07
Unknown
I had no idea I wanted to do a video today. It's Saturday. I was supposed to go and watch an NBA match because that's what, what I like to do in my spare time. Or maybe go out for a walk, but it's not a great day. It's a rainy day, so I can't be bothered. And I said, you know what?
00:05:22:07 - 00:05:54:10
Unknown
I really want to talk about something that I love because this is how you integrate work and life. You don't balance it. You integrate it. Social media, for me, is exactly the same. When I spend time thinking about what to do on social media, the titles, the, the script, the, the sections that I had to unpack when I had to slot in a specific call to action for a product that I wanted to sell all of that made me feel, made me feel and look completely fake.
00:05:54:12 - 00:06:27:14
Unknown
And no wonder I didn't have any results in the beginning. At the beginning, I started coaching YouTube to people and I came up with all this structure, which is what I and I last year. We implemented for years and it's incredibly valuable stuff. But at some point, if you really want to like, simplify and forget about all of that stuff, the thing that sells the most, the thing that really make an impact in your business, in your life and in other people because you are you are at service to other people.
00:06:27:14 - 00:06:51:21
Unknown
If you are new online business space, it's your energy. And your energy is only mastered when you come from a place of serving. When you come from a place of genuine and social media is just a reflection of that. What is the purpose of this video for me, for example, and I want to talk to people that have immense value to give to the world.
00:06:51:23 - 00:07:20:11
Unknown
Why is this brand called Profitable Talents? Because I want the most talented people in the world that are maybe hiding away. Maybe they don't know how to talk to camera. Maybe they feel icky about sharing what they have to offer. I want to inspire them. I want to inspire you because I truly believe that if every one of us would confidently share a gift to the world, this world would be a better place.
00:07:20:16 - 00:07:53:04
Unknown
That's it. That's the mission of the channel. So we speak about what are the tactics and the strategies to sell online. And I think YouTube and the world is covered with information, but information is not what you need right now. What you need is to understand that we as human beings are incredibly powerful BBS detectors and if somebody is trying to sell, sell us something, we'll sniff it a mile away.
00:07:53:06 - 00:08:23:05
Unknown
So don't try and sell anything to anyone, because that is the wrong intention. The intention of doing social media is really sharing who you are. But we've had clients saying, I decided to sign up with you because, I know you love cats. And that was just one of the little details that sealed the deal. Of course, there was many other videos that touched on the emotions, on the logic, on the method and all of that.
00:08:23:05 - 00:08:48:15
Unknown
But mainly we want to relate to a human level and and you might you might say, well, I don't want to share about everything I do. I hate when people take pictures of their food and every hour of the day or maybe, film themselves while they're eating cereals. You're not an influencer. That's not the point. The point is, people are tired of facades.
00:08:48:21 - 00:09:15:22
Unknown
All of a surface. We we want to feel like we are okay, that nobody's perfect. Because really, nobody is. And we want to follow somebody that is real, right? Sometimes I have to unlearn how to make things pretty on camera, because as a photographer, I know how to look good on camera. So even with that, I get one camera, one camera, one phone, and one light.
00:09:15:22 - 00:09:53:12
Unknown
I'm looking quite decent. I sound all right, but these are all the skills that I've learned. And I'm not saying trust everything you've learned so far, but what I'm saying, trying to come from a place of authenticity. Because when you when you integrate social media in your life, you don't have to think about it like, I this is not a chore for me, but I'm sure, my hope is that with this video, I'm going to inspire someone today to maybe pick up the phone and share a message that they really care about that might resonate with somebody that would reach out to them and say, I really like the way you think.
00:09:53:12 - 00:10:15:21
Unknown
Therefore, could you help me with this project that I'm going to build because I think you're the right guy? For me, that is what social media should do, should inspire, should tell the world about you, what you like, what you don't like, what you hate and what you love, what you've done. Because people need that. Need to know that you are an an expert.
00:10:15:21 - 00:10:42:15
Unknown
Let's say I hate that word, but that you know your stuff in the thing that you are preaching you can help others with. Like I, I was very naive. I thought that all of the online business coaches actually did or were doing what they were preaching, but there they were not. Unless you and I have built a multiple six figure business selling online digital products that to adults.
00:10:42:15 - 00:11:14:16
Unknown
How to learn ballet at home. Now we are coaching people that want to do the same thing, but in a better way, in a sustainable way. And we are doing it. Everything that I share on camera, we are actually doing and all of our social media, it's not going viral. We don't have a huge following for this second branch of the business, and still we have people that are reaching out to us, filling up our application and wanting to work with us, giving us thousands and thousands of dollars to to help them in their journey.
00:11:14:18 - 00:11:39:14
Unknown
How in the world is that happening? Because I am on my personal journey also as well. We all are. Nobody's perfect, but what I'm trying to do more and more is to try and come across as myself. Just be yourself and you be fine. Nobody is going to be like you ever. It's easy to say, but really being yourself is the most courageous thing you can do.
00:11:39:14 - 00:12:09:22
Unknown
Because we let's face it, when when we create videos, we feel judged. It's all in our head at the end of the day. But somebody when you are probably judging me one way or another, right? That's not in my control. And I can either be defeated by this thought of being judged on camera and never share anything all my life, or what I can help people with, or what I've done because it feels like bragging or I can change perspective on it.
00:12:09:22 - 00:12:31:20
Unknown
Like personally, I'm still conscious about what people can say about me, but I decided to give power to a different to a different thought, which is, okay, I'm going to be judged whatever I do. Even if I don't post anything in camera, people will judge me. People that know me would judge me. And what the heck is Jacoba doing is not posting on anything social media.
00:12:31:20 - 00:12:50:23
Unknown
What is he doing? Is it is he an idiot? Like that can happen as well, right? So you're never safe per se. But I want to give power to another thought, which is the thought that what if I post a video today that I didn't want to do? Then what if that video inspires someone to actually do something great today?
00:12:51:00 - 00:13:15:14
Unknown
But what is that video is the last message that that person specifically needed today to do something about the project they had in mind, maybe make the switch in their business to really maybe let go of that particularly difficult team member that is driving him or her crazy. And therefore gain courage to do the bold move to to level up in their business.
00:13:15:16 - 00:13:39:13
Unknown
I'm always thinking about what if this is important? What if it's important for somebody else, and that for me, it's more powerful than them being judged by somebody because nobody build statues to critics. I don't know who said that, but it's so true. So I don't care what people are going to say about me. What I know is that, I'm on a journey of discovery.
00:13:39:15 - 00:14:03:22
Unknown
My wife and I have built something or outstanding that not many people can say they've done. I am very proud of what we've built. We are living a life that, to me, feels like we hacked life because we live in Italy. We we bought a push which makes me feel like a million bucks when I drive it. We eat amazing food every day.
00:14:03:22 - 00:14:35:23
Unknown
That's organic, that's seasonal. Because here, that's culture. We enjoy the weather. We have all the free time in the world, and I get to share what I genuinely love about what we are doing on camera. Whenever I want. It doesn't matter how much money we make, what I what it matters to me is that we are happy about our life, and I want other people with probably like ten times more the talent that we have to really go out and tell everybody that they can help them.
00:14:36:00 - 00:14:58:24
Unknown
That is my purpose. That is my calling. I love when I see people's eyes light up because of a breakthrough. And and they decided to do something with what they have, with their experience, because if they were alone, they would think that they would need to improve because we are never ready. But I want that to stop, and I want you to stop thinking that you need to prepare for your next move.
00:14:59:01 - 00:15:33:10
Unknown
Your next move is today. Think about what your next move is, because I know for sure you can change this world in a better way if you just let go of that idea of judgment and replace it with an empowering feeling of who I can help today. What if I can help somebody today on the trend of this feeling, Alexei, now you have finally, disclosed the details of our very own, a business retreat, which is going to be a three days hearing.
00:15:33:10 - 00:15:56:06
Unknown
Verona, where we going to have one theme for each day and one different location for each day. And we cannot wait to have all the people coming over because, well, first of all, it's a beautiful place, especially end of May is going to be nice and warm. The city just looks like it's made of gold, because all the sunshine that gets bounced off the buildings.
00:15:56:12 - 00:16:27:01
Unknown
It's a very, old town. So it's so kind of a medieval Venice style. Buildings all around us. There's going to be time for us not to share tactics and tools and and experience, but also to connect, to unpack concept, to talk to each other, to mastermind, to network and discuss about what's really in the way of what's stopping you from your next big move in business.
00:16:27:03 - 00:16:52:17
Unknown
It's catered specifically for successful online entrepreneurs. This is not for beginners, so if you want the link to the details and to and you want to review it and apply and reserve your spot, there is a link probably in the description below or in the comments, whatever this this video is going to be published. And if you're curious and you don't find the link for whatever reason, just hit me up on Facebook and Instagram or DM me whatever.
00:16:52:19 - 00:17:23:05
Unknown
DM me Verona and I I'll I'll send you the link. No problem. I'd love to see you there. We only have 12 total spots available and two spots are already gone, so, be quick, but we cannot wait to have people in the same room in and around and an inspiring environment like what we found. We found some amazing locations to really talk about this stuff, to talk about what is in the way of what you want to do.
00:17:23:05 - 00:17:46:13
Unknown
Because honestly, simplify. Sure, it's very easy. Get rid of all your team, have one offer, be genuine on camera. That's it. That's your strategy. Can you do it? Probably not, because it's not that easy. Let's talk about that. That is sort of the point of this retreat and is the point of my whole project. Our project is, is this.
00:17:46:15 - 00:18:15:18
Unknown
Anyway, I've been rambling for a while. I hope this resonated with you. If you have questions about content, or if you feel like you're not really secure or you hate social media, let me know in the comments as well. Because I want to know I'm not alone. And I really want to know if this video actually made you publish something, or made you discover something, or made you do something, whatever that is, it doesn't matter how small it is to get closer to what you want to do, to what you want to share with others.
00:18:15:20 - 00:18:20:02
Unknown
Let me know and I'll see you in the next video.
00:18:20:04 - 00:24:37:12
Unknown
You've listened to The Profitable Talent Show, and if this episode has been helpful to you, feel free to share it with somebody that might benefit from it. Also, you can help us out leaving a review. This will really help us spread our message and grow our community. Thanks for being with us and we'll meet again in the next episode.
00:24:37:14 - 00:25:06:23
Unknown
Hey, friend. Jacobo here. Before we move forward with the episode, I just wanted to let you know that Alexia and I have put together a guide in case you need some help with your sales page. This podcast is all about making you sell more. So if you want our framework that we used to sell all of our digital products over the years, we have it on our website and you can get it right now at WS dot profitable talens.com/free guide.
00:25:07:03 - 00:44:31:07
Unknown
No spaces. Again DAP dot profitable talents.com/free guide. And it's going to change the way you sell your stuff online. But now let's get back to the episode right.
00:44:31:09 - 00:44:49:05
Unknown
You've listened to the profitable talent show. And if this episode has been helpful to you, feel free to share it with somebody that might benefit from it. Also, you can help us out leaving a review. This will really help us spread our message and grow our community. Thanks for being with us and we'll meet again in the next episode.
