00:00:00:06 - 00:00:20:20
Unknown
When Alessia and I started lazy dancer tips, we believe that audience was the first thing we should have focused on. The bigger the audience, the bigger the business that we're going to have. And there is a lot of emphasis around social media about how to grow social media, because everybody thinks that they need an audience first. And this is absolutely true.
00:00:20:22 - 00:00:45:04
Unknown
But there is a mental block. We found that many people that we talked to, that they think they need a big audience to make any type of money. When, in our experience, we found that chasing a big audience can also be damaging. If you want to create a business that is sustainable, that is scalable and it's fulfilling and also creates lots of profit.
00:00:45:06 - 00:01:08:11
Unknown
In this video, I want to talk to you about why having a big audience doesn't necessarily mean having big profit. Also, why trying to build a big audience could be a recipe for failure. And ultimately, I want to share with you what we found works really well. If you want to scale to multiple six, figure to seven figure with a tiny audience.
00:01:08:13 - 00:01:27:06
Unknown
Hey, friend. This is Jacobo and Alicia. Welcome to profitable talents are sure to gain the tools, mindset, and strategies to scale your online business in a way that is profitable, sustainable, and fun.
00:01:27:08 - 00:01:58:07
Unknown
But. So why do I say that with a big audience, you don't have big profits. When Alex or Mosi and Gary Vee, they're making millions with their big audiences. Okay, this is where the problem begins. You are not Alex or Mosi. And also. And also, you might have ignored his journey so far. We believe that when we see super successful people, we believe that we need to become their level in order to make any type of success have any type of success.
00:01:58:11 - 00:02:36:03
Unknown
Definitely we made that mistake when we started. We believe that until we had a few hundred thousand subscribers, we couldn't make any money online, and therefore we focused our first years purely trying to build a big YouTube channel. Our first YouTube channel is now 225,000 subscribers now, so we know what it means to grow our channel. That is a quarter of a million of subscribers by also talking with people that had half a million subscribers, a million subscribers, three, 4 million subscribers, we all have the same journey in common.
00:02:36:05 - 00:03:13:05
Unknown
We spend the majority of our time creating content. So why is this a problem? Because having a big audience, it's just a number. It's a number on your social channel. It doesn't really explains how deep within the relationship your followers really are. And that element is exactly what determines how much you're going to sell. Whenever you have an offer online, for example, the first time we put out a membership offer for our own audience, it kind of bombed in a way.
00:03:13:05 - 00:03:43:09
Unknown
We had like a few dozen subscribers for the first week, and then almost nothing throughout the next month. Of course, we didn't know much about marketing, but our belief was you need the audience and then people will come. Unfortunately, that is not the case, especially if you don't know anything about business, how to craft an offer, how to do marketing and your product is so low ticket that you need so many people in order for your product monthly profit to be at the level of a normal 9 to 5 job.
00:03:43:11 - 00:04:28:21
Unknown
So the big problem I have with the belief that you need a bigger audience to create a big profit in your business, is that the way you approach your lifestyle, the way you create, the way the business will create your lifestyle is in a completely wrong direction. Which brings me to point number two, which is why is building a bigger audience is potentially a recipe for failure when you want to grow a big audience because you believe you're going to have big profits, the way you structure your business and your life will become around the audience, which is not really the audience, but is the vanity metrics that says, how many people are following you?
00:04:28:23 - 00:05:08:15
Unknown
It's not the audience, it's a number on a platform. So if you have that as a goal, the only thing that you care about is how to attract new people, how to make their stay for longer and eventually click the button. Subscribe. This doesn't necessarily mean that you're growing an audience. What I call audience, it's more like a following of people that really care about what you do because you are inspiring for them, because you feel because they feel you are the guide for them, for whatever, results they're trying to achieve in their life.
00:05:08:17 - 00:05:33:03
Unknown
Building a big audience only means that people clicked on the subscribe button, and that doesn't mean that they will want to buy from you. We got contacted by big influencers over the years because even if they had millions of subscribers, they could not sell low ticket products. Even if they had so many views on the website, they were confused about the fact that why are not people buying?
00:05:33:03 - 00:05:56:09
Unknown
I mean, the following us. They're watching the videos, they're liking everything we do. But then when we put everything on on sale, they just don't buy. What is the problem? They couldn't even make six figure with millions of subscribers. And that's when the lightbulb moment went on for me, because it was just a confirmation that everything that we decided to change in our business was for the better.
00:05:56:11 - 00:06:29:15
Unknown
It's not about how wide your audience is is bad, but it's how deep you've build a relationship with them. So the recipe for failure is that if you only think about the little number on your subscriber account, you might run the risk of going extra wide to try and capture as many people as possible. Therefore, you're going to create videos or content that is mainly entertaining, engaging, likable by many people, but that it might lack substance.
00:06:29:15 - 00:07:04:12
Unknown
It might lack the elements to go deeper with the relationship. It might be short content only. We actually talk to people. They have 4 million subscribers on Instagram and TikTok, but they couldn't sell their products. And then by just checking their, social media, content, it was brilliant. Yes. Very engaging. And and very likable. But then in locked substance, it lacked all of the elements for people to say, I need to hire the person, because I know that can teach me something about what they're doing.
00:07:04:14 - 00:07:38:10
Unknown
I couldn't feel that element that relatability there because the content was made for entertainment. It wasn't made for deepening relationships. So I'm not saying that having a big audience, it's a problem. It's I think the problem is when your goal becomes focused on growing a bigger audience, because the path to deepen a relationship with your audience, whatever the size is, and just growing an audience, it's completely different now that we've had the experience of both worlds.
00:07:38:10 - 00:07:58:22
Unknown
We've grown a big audience on one channel. Now I'm trying to to grow an audience that is completely different. That is more, that can go deeper, be what I want to say. Like you are watching because you're interested about how you can do the same for your business. And that's why I'm here. That's what drives me. I'm not driven by the amount of subscribers I'm going to get on this channel.
00:07:58:24 - 00:08:22:23
Unknown
I'm driven by how many people can I really sit down with that I keep on watching because they want to go deeper in very specific topics. And then the more time you spend with me, the more time you'll feel if you resonate with me or not. Which is the point of growing an audience and sharing my experience. So on your social media, please forget about vanity metrics.
00:08:23:03 - 00:08:53:00
Unknown
The only metric I want you to track is how many people actually contact you because they want to work with you. The only tactical thing I want to tell you is that for people to go deeper, we do it. Can not only be short form content, you need to have an element of long form content, because that's when people start bingeing your content and really understanding through your body language to through your tonality to the way you express yourself, how you can help them.
00:08:53:00 - 00:09:16:07
Unknown
They'll start feeling your energy. And if that energy, their vibration, resonate with theirs, that's when people will want to work with you. Assuming you actually tell them what you do, what is your method, how you can help them and actually invite them to take a first step with you, whatever that is. And this is how you scale to six seven.
00:09:16:07 - 00:09:57:22
Unknown
Figure with a small audience, small audience. It could be a few thousand or even less. It really depends by so many factors. While I'm here talking to you, my situation is that my only, my one and only offer that we have right now is a 1 to 1 coaching, a mentoring program where we really went all in and we have a bunch of content for for people to digest that covers all of the pillars of our method, but also the value that we want to provide at the moment in our season of life is to really go 1 to 1 with people coaching you, because we know where the value is.
00:09:57:22 - 00:10:18:03
Unknown
The value is not in the knowledge. You probably already know what to do. It's the actual doing is the fact that when you feel like you want to simplify your business, there are mental blockages that come up and you need somebody to make you aware of those. Call out on your bullshit and tell you to do it anyway.
00:10:18:07 - 00:10:43:15
Unknown
This is this is this is the power of a coach and a mentor that actually has done what you want, not just somebody that's talking about it. That gives you insight on what is going to feel like when you achieve something. That's that's the power of what we can offer and what we concentrate our offer on. I don't have any other offers because I want to give this 100% focus in my life.
00:10:43:17 - 00:11:06:14
Unknown
I don't want to hire everyone. I want to hire specific people. Therefore, I'm very free. My calendar is very free because I'm not willing to coach anybody, only the right people. This is how you can grow a business sustainably, even if you have a small audience, because you don't need many clients for that, you will be able to speak from the heart on social media.
00:11:06:14 - 00:11:23:05
Unknown
Just by sharing about what you do every day. So genuinely coming from a place of abundance, like you don't need the sale, but also you want to inspire people that want to work with you to take the first step. In your case, if you want to apply to work with us, there is a link in the description below.
00:11:23:07 - 00:11:49:03
Unknown
This is how, with a tiny audience, you can grow to six figure if you craft an offer that makes you feel fulfilled, meaning that you are fulfilling your calling, your purpose in life. For me, it's actually having a 1 to 1 relationship with people that want to grow a business, that it's impactful, that it's fulfilling, that gives them fantastic life while serving others.
00:11:49:05 - 00:12:13:05
Unknown
I feel joy when I come out from coaching calls and this is what I want for now. I might change my mind in the future, but for now, this is where I am and I'm sharing with you my journey. So if you have the courage, because sometimes it's not even like, is that difficult to do, you need to have the courage to have only, for example, only one offer, because your scarcity mindset one day will say, I need to expand my market.
00:12:13:10 - 00:12:42:10
Unknown
I need to cater to people there. At the beginning phase. So I might do a course, I might do a membership. You know what? I need money. Let's make an easy money method like a mastermind. So you start creating lots of products in your business out of scarcity, out of confusion, out of it. Low self-esteem, sometimes some simplicity, like a simple business, is very easy to craft, but very difficult to put in practice because we have our mind getting in the way.
00:12:42:12 - 00:13:02:10
Unknown
Knowledge is not what you need. You know everything. You know how to create content that makes sense, that that enlighten your day, that actually inspired other people. But then you also have to have the confidence of saying, who you are, to show up from a place of abundance and actually claim to the universe and to the people that you want to help.
00:13:02:10 - 00:13:19:04
Unknown
Like what do you do? Like what do you want to do now? What do you think you people would want from you? But actually stepping into a place of leadership and say, this is what I want to offer because of this and this is this, and if you want to step in my universe, I can help you do something with me.
00:13:19:04 - 00:13:40:24
Unknown
Click a button. Send me a DM, apply on my website. It doesn't matter. Anything works. It doesn't matter the funnel. It doesn't matter the strategy. As long as you come from a place of energetically attractive place. So I hope that you don't think about growing a big audience anymore, because is actually toxic, is damaging, and it's not sustainable.
00:13:41:04 - 00:14:02:14
Unknown
I know because we've done it and we abandoned the idea there is something much, much better. Is being confident in you, showing up from a place of abundance and actually craft an offer that fulfills your lifestyle, but also impacts people and gives them real results. That is the secret, which is not a secret. You knew this already. It's time to follow your guts.
00:14:02:16 - 00:24:37:12
Unknown
You've listened to the profitable Talent Show, and if this episode has been helpful to you, feel free to share it with somebody that might benefit from it. Also, you can help us out leaving a review. This will really help us spread our message and grow our community. Thanks for being with us and we'll meet again in the next episode.
00:24:37:14 - 00:25:08:10
Unknown
Hey, friend. Jacobo here. Before we move forward with the episode, I just wanted to let you know that Alexia and I have put together a guide in case you need some help with your sales page. This podcast is all about making you sell more. So if you want our framework that we used to sell all of our digital products over the years, we have it on our website and you can get it right now at WS dot profitable talens.com/free guide no spaces.
00:25:08:12 - 00:44:31:07
Unknown
Again shop dot profitable talents.com/free guide. And it's going to change the way you sell your stuff online. But now let's get back to the episode right.
00:44:31:09 - 00:44:49:05
Unknown
You've listened to the profitable talent show. And if this episode has been helpful to you, feel free to share it with somebody that might benefit from it. Also, you can help us out leaving a review. This will really help us spread our message and grow our community. Thanks for being with us and we'll meet again in the next episode.
