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Unknown
Hey, friend Iacopo here. This video I'm super excited about because I want to share with you something that it's in everybody's mind. All of the online coaches probably like you, they are tired of doing mindless social media and running exhausting launches to acquire new clients. This episode is all about sharing my full strategy on how we run a $20,000 a month coaching business, but without doing any social media that's dragging or LA soul sucking
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Unknown
and how we do it in a way that we acquire a client without launching at all.
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Unknown
Hi friend. This is Iacopo and Alessia.
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Unknown
And
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Unknown
The reason why I'm really passionate about this stuff is because we've done it the old way. My wife and I have generated more than $1 million in sales online, so we know all about how to do mindless social media and exhausting launches.
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Unknown
But then
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Unknown
we wanted to change the way we live our lives.
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Unknown
We didn't want to serve our business and grow our business. And no matter what, we started asking how can we create a business that's actually serving our life instead of doing the opposite?
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Unknown
And this is the reason why I wanted to share this
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Unknown
strategy with
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Unknown
It's going to be a three part video where the first part is going to be
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Unknown
about content and why you hate content now. And how we can fix that so that instead
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Unknown
of dreading having to create content, you actually excited about it.
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Unknown
The second part is going to be about how do we sell without a funnel? Because I don't want you to spend hours and months designing and building funnels, having to learn about copywriting and all of that stuff. We've done that. It's exhausting. You will need a team at some point if you want to grow that way.
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Unknown
So we want to do it without a funnel.
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Unknown
The third part of this video is going to be how we replace launches, because if we don't launch, how in the world are
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people going to know about our stuff? And how do we acquire clients?
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Unknown
This is why I'm so excited about this. It's three parts you're going to change your business around. And also the way that you see social media and the complexity of an online business that should not be there if it's not fit with your lifestyle.
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Unknown
let's talk about content. Why you hate it and how to fix
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Unknown
Because you still need content for
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Unknown
people to discover you. To go deeper with you and eventually convert watchers into clients.
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Unknown
But if you hate content,
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Unknown
how do we go from there? If
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Unknown
if you're dreading having to record a video, record the podcast, do the reel, the carousel and all of that.
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Unknown
I totally relate because I, my wife and I have built a
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Unknown
YouTube channel since 2016
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Unknown
We have an Instagram account, we had a blog, we had a mailing list. We had everything, you know, multi platforms.
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Unknown
main reason why we hate social media this way is because we want to be in multiple platforms first of all, which is basically impossible if you don't have a team and you don't have a clear structure,
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Unknown
You don't have a clear messaging in your content to attract a specific type of people.
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Unknown
Therefore, you create
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Unknown
content for the masses and you really confused about who you talking to
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you don't have a clear strategy on how to convert these people from casual watchers
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Unknown
into
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Unknown
becoming a client of yours. Like, how does that happen?
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Unknown
So if you don't know any of this,
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Unknown
you'll end up creating carousels for Instagram. So take you two hours to design
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spend time choosing the colors and the brand package from Canva that you can apply to all of your carousels so that you look proper and legit.
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Unknown
this stuff might last for a week.
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Unknown
You might get excited at the beginning,
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Unknown
start creating content, but
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Unknown
when you only get
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Unknown
subscribers here and there,
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Unknown
the excitement runs out really quickly and
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Unknown
if you like us, that we relentlessly moved forward no matter the results.
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might carry on for a long time and only after years realizing that that's not exactly what you want to do.
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Unknown
We talk with people every day about their problems with social media, and they all say the same things.
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Unknown
I'm doing Instagram, I'm doing YouTube, I'm doing podcasts, but I don't like this. I don't like that, but I'm just doing it because I think I'm supposed to do that kind of stuff. I'm supposed to create carousel. I'm supposed to put my face on my reels so that people know me.
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Unknown
If you run with the assumptions that you're supposed to do things,
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Unknown
you basically falling into the algorithm trap.
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Unknown
You start following people that tells you how to grow your social media. But have you ever stopped and wondered, why do I need to grow social media for?
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Unknown
Because of course, the more followers, the more clients. Is it though? Is it not the case
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Unknown
because we've spoken with people with millions of followers on maybe Instagram and TikTok, even YouTube,
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Unknown
and they all said, we struggle to sell that $67 course, even if we had 4 million followers.
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Unknown
So that's a myth that we should all understand and get rid of, or get rid of our mind because it's keeping us chained to our desk, to our devices. Just to
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producing mindless content for the platforms.
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It hasn't been sustainable for anybody.
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Unknown
But guess what? There's a better way. It's a much better way. Because for the past about two years
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we had that problem. It's like this has been working for us.
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Unknown
All of this content that's producing views online that we can transfer them into sales. If you have your funnel. Right. And all of the things that I'm not going to get deeper into,
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Unknown
that stuff works.
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Unknown
But how do we make it work without all of the struggle, without all of that energy wasted into creating all of this content for the algorithm?
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Unknown
Here's how it works. I want to give you some clarity on social media so that you can not only know what to do, but also how to structure it in a way that fits with your lifestyle as well.
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Unknown
Most people are confused with long form content. Short form content, and we all think that we need to be everywhere. Sure, if you are Gary Vee and you've got dozens of people in, in their team to create content for him, and they follow him around with a camera. So they always
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Unknown
have more content every day to produce.
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Unknown
That's the best way to do it. Sure, you want to be omnipresent.
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Unknown
If you are below seven figure a year, forget about all of that because you cannot sustain the cost of the team and the stress because you don't know how to manage people yet.
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Unknown
What do you want to do instead? Understanding why social media is is draining your life now and how to fix it so is draining your life now because you are trying to speak to everybody.
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Unknown
messaging is important
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Unknown
if you want to attract a specific type of people, you need to research what these people are triggered by.
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Unknown
I want to give you an example. This video at the moment as I'm recording this is titled
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Unknown
how do I run a $20,000 a month coaching business without a funnel and without launches?
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Unknown
As you can see, the title is not general I. If it was general, I would have just titled it how I make $20,000 a month online effortlessly.
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Unknown
It would work for this video as well, but I wouldn't be talking to people that doing coaching. I wouldn't be talking to people that know what it means to struggle with launches or to be to build complicated funnels.
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Unknown
What with this three keywords I've already filtered out so many beginners, so many people that don't know what I'm talking about that would not click on this video.
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Unknown
chances are you're an online coach or I have an online business
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Unknown
and you are tired of running
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Unknown
monthly promotions through funnels and launches as well
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Unknown
Maybe that stuff that's worked for you in the past
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Unknown
it has for us, but you're trying to find a new way. This is the people that I'm trying to talk to, and this video might be boring or overwhelming for the rest of the world.
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Unknown
That's what I mean with messaging.
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Unknown
You've got to be very specific not to craft the perfect title for
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but to find the right hook with the words that would trigger only and specifically the people that you're trying to reach.
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Unknown
Not everybody, just the class of people.
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Unknown
Of course, if this content
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is specific, it also be very exciting for you to deliver it, because
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you couldn't care less about this type of problem, even though you know your clients need that, it's not going to work because
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you hate talking about their stuff.
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Unknown
You hate unpacking concepts around that stuff.
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Unknown
So it's going to be
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Unknown
incredibly valuable for your dream clients, the people that you really want to work for. But it also should excite you because when you deliver it, it's all about energy. It's all about trying to come up with a video a week just because I read it somewhere that I need to be consistent.
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Unknown
And of course, you should be consistent if you can. But if you are consistent and you are tired or drained, what kind of content do you think you're going to create?
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Unknown
Not a content that is going to be an exchange of energy. People will see that you are tired, and people don't want to hang around with people that are completely tired and exhausted because they don't need more of that.
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Unknown
They need energy that fuels their mission.
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Unknown
This is why you should do less content, but more meaningful content that excites you. That is also very tailored to the people that you want to attract.
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Unknown
Then what do you do? Short form content. Long form content? Multi-platform. What do you do? This is what we've done. We decided to
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have a look at what we've been doing so far. Blogs, Pinterest,
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Unknown
Twitter, Instagram, TikTok, YouTube. You name it.
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Unknown
And I personally decided I don't like Instagram. I don't like creating content for Instagram.
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Unknown
I like writing long form content, but I also like video because I can just go off the tangent and talk about what I what I'm passionate about.
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Unknown
So
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Unknown
how can I fit this to exciting ways of communicating into the right social media platforms? So one is for sure YouTube
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Unknown
long form content. So I know that it's long form. Therefore, I can go deeper into concepts
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Unknown
like a video like this, I can just really unpack the details of something specific if I wanted to.
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Unknown
There's no way I can do that with a real one minute real on Instagram. So this is the platform for me.
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Unknown
But also,
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how do I
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create little messages so that I can create more of those? There are in line with what I like, but it also allows me to get discovered more.
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Unknown
That's when short form content gets into play.
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Unknown
And so I suggest you to choose a long form platform when you can go deeper with people, when you watch it with your listeners,
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Unknown
so that that's when the relationship is built. But also if you are not a master in that specific platform, like for example, you don't know how to grow a podcast, you don't know exactly how to grow YouTube.
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Unknown
Forget about it. Just think about building relationships there and then for short form content, which will allow you to create more short bursts of messages. Choose a platform that you really comfortable in, but do it in your own way.
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Unknown
For example, I like Facebook
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Unknown
and have a long description.
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Unknown
I don't want character limits. I don't want to frame everything nicely for people that just scrolling down
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mindlessly.
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Unknown
I don't like Instagram, so I don't want to be there. So I decided I'm just going to repurpose Facebook posts in there
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Unknown
because I can. I can do it with AI. Not a problem, but I highly recommend you choose one long form platform and one short form platform.
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Unknown
Maybe speaking about exactly the same concept, but maybe with a headline on the short form
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Unknown
content and with a full video or a podcast or a blog on the other form, choose your media and then your social media to fit with it. This is how you keep things engaging and forget about
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Unknown
views, engagement
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subscribers count if you work for them.
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Unknown
Vanity metrics you work for the wrong goal.
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Unknown
Your goal. Your goal is to speak directly to the people that you want to attract your own way.
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Unknown
If that means scribble on the piece of paper and recording yourself while doing it, go for it.
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Unknown
If that means recording only your voice on your phone and post it on a podcast, go for it.
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Unknown
Nobody's done it before. Who cares if you like doing that? That's what the worlds need. Because if you don't, if you do it in a way that the world needs, you might end up not doing it at all, which is a much bigger tragedy, right? So try and be the master of your own life
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Unknown
and decide what are you going to tolerate and what is going to keep
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moving forward.
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Unknown
Because
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That's the way you want to lead people.
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Unknown
So I hope I give you some ideas. Long form content. Short form content. Do it your own way. Pick one platform for each and just go with it without caring about the thumbnail, the title, the, the carousel, the pictures start doing something that you can sustain. It excites you. Forget about what everybody else says.
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Unknown
if YouTube is your platform of choice and you want to go deeper on how to make this strategy work specifically for YouTube, we've done a workshop a few months ago called elite YouTube clients that you can access in the link in the description box below.
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Unknown
The second part of this episode is about how do we replace funnels?
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Unknown
Okay, this is exciting because we all know we are one funnel away from our fortune. Right?
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Unknown
Spoiler alert you're not. Why do I know? Because we've done so many funnels. Some have worked.
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almost all of them have worked one way or another.
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Unknown
But we got burned out in the process.
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Unknown
So funnels,
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Unknown
I just want to show you now on my iPad, what was the old way, especially for coaching and what is the new way that we found works extremely well. So let's jump on my iPad.
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Unknown
Okay. Let's say I'm going to come up with a funnel right off the bat. You might have a slightly different strategy, but usually this is what's been going around for a long time.
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Unknown
You have content.
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Unknown
Content leads to a free lead magnet.
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Unknown
The free lead magnet gets you their name and emails. Grades.
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Unknown
You have a thank you page after they've given you name and email where you sell a
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product.
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Unknown
Maybe you have an order bump and an upsell, because if you're running ads, you need something that is called self liquidating funnel so that every time you gain a free lead
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Unknown
you also get paid for it
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Unknown
That's already a very complicated funnel. But after that, if you want to sell coaching, that's not enough,
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Unknown
you've got
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naming emails.
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Unknown
You want to nurture them.
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Unknown
What for?
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Unknown
Because now you have another sale assets, which is your webinar, because you need to sell a high ticket now.
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Unknown
Therefore, you need to nurture them with the emails and invite them into a free training.
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Unknown
the free training might be
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Hopefully automated.
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Unknown
Then after that
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a webinar. You need to create a webinar. Usually it's a 90 minutes
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Unknown
90 minutes sales pitch.
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Unknown
Which creates almost zero value. But
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Unknown
it's sort of there to persuade people to
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build rapport with you, understand your story, your method, and eventually present your. It could offer
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Unknown
well after that,
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webinar, they
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either buy
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or they don't buy. What happens if they don't buy? If they don't buy? You need to
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nurture them again.
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Unknown
To persuade them to buy. And this can be done by sending them to
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more content.
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Unknown
Or just me or just purely on your email list
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Unknown
until maybe you offer something else.
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Unknown
And off you go. Creating more and more products, creating more and more funnels that kind of look like this.
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Unknown
This has been working immensely well for many people, even for us.
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Unknown
But it's exhausting. This is what keeps you chained to your desk.
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Unknown
Crafting always, better lead magnets and different low ticket products
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Unknown
Changing your nurture email sequences, maybe hiring a copywriter that are very expensive to do that for you, maybe redoing the sales pitch because it's not converting anymore, maybe rebuilding the whole product because it's not
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good enough. People are leaving. People are not getting results.
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Unknown
All of this machine has got a million parts that you need to manage and improve all the time. This is exhausting and it doesn't work anymore.
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Unknown
There's a better way we found works much better
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Unknown
and it's done with purely content.
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Unknown
this is how we do things now,
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Unknown
You have lots of short form content that gets you discovered more quickly because you can produce more of that. But after people discover you,
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Unknown
the only job of the short form content is to send your watchers. They just found you
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Unknown
to watch and consume more content from you because that's where you build relationships with them.
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Unknown
That's why you can go deeper and they really understand your body language, your energy, your story, your method.
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Unknown
This is why short form content and long form content work really, really well.
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Unknown
that's all about being social.
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Unknown
You are sharing what you're excited about, and you also want to have call to actions, but specifically to one asset that it's not a webinar
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Unknown
It's not a free lead magnet with Optin in any of that.
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Unknown
What we do is we create a key piece of content
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Unknown
let's say, 20 to 30 minutes.
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Unknown
That it's not under a page where you need to get name. An email is just on YouTube, on a podcast, on a long form content platform.
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Unknown
this specific video has got a design that
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is got a great hook. So people
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want to watch it because it's in line with their main pain, frustration, aspirations and wants,
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Unknown
but also presents you as a coach,
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presents your story and why you decided to get into the in this industry in the first place.
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It presents your method as well and unpacks the main pillars of your message.
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Unknown
but also invite them to take the next step for you.
00:19:03:07 - 00:19:05:08
Unknown
imagine people found you here.
00:19:05:08 - 00:19:07:19
Unknown
they consumed more of you
00:19:07:19 - 00:19:13:20
Unknown
they really resonated with what you say. Now if you then from here you send them
00:19:13:20 - 00:19:16:00
Unknown
to this training. This training is going to do,
00:19:16:00 - 00:19:21:13
Unknown
it's going to fill up all of the gaps from where they are to where they want to be, because maybe they just seen
00:19:21:13 - 00:19:24:21
Unknown
a couple of shorts and then a couple of long form videos,
00:19:24:21 - 00:19:26:18
Unknown
but they don't know about your method.
00:19:26:23 - 00:19:31:10
Unknown
They don't know about your story. They don't know about this, about that. So this video,
00:19:31:10 - 00:19:38:12
Unknown
is going to have all of the elements so that when people find you they get a piece of you. But when they get here
00:19:38:12 - 00:19:40:24
Unknown
that's when they get the whole story
00:19:40:24 - 00:19:44:20
Unknown
and they are really in. If they really resonate with the whole story,
00:19:44:20 - 00:19:47:10
Unknown
that's when you have a call to action in this video.
00:19:47:13 - 00:19:52:01
Unknown
Call to action doesn't mean that you need to spend half an hour convincing them to give you money.
00:19:52:01 - 00:19:58:12
Unknown
The next step might be something simple, like if you talk about your program here, for example,
00:19:58:12 - 00:20:00:02
Unknown
you can say, send me a DM
00:20:00:02 - 00:20:01:18
Unknown
I can send you a link to learn more.
00:20:01:18 - 00:20:04:11
Unknown
Or you can say, book a call.
00:20:04:11 - 00:20:14:00
Unknown
If you want to talk to people like, I love talking to people. I don't work with many people, so I don't count on volume. Of course I don't want to do volumes. Of course
00:20:14:00 - 00:20:15:11
Unknown
I want to do
00:20:15:11 - 00:20:23:19
Unknown
relationships. I want to help others. So our calls are basically coaching calls people don't feel like they are sold to when they book a call with us.
00:20:23:21 - 00:20:26:16
Unknown
We start the training, the coaching immediately.
00:20:26:16 - 00:20:29:16
Unknown
you should forget about all your sales training as well because this stuff,
00:20:29:16 - 00:20:30:23
Unknown
you're a good coach,
00:20:30:23 - 00:20:32:08
Unknown
this is
00:20:32:08 - 00:20:35:06
Unknown
sales like crazy because you are just helping people.
00:20:35:06 - 00:20:37:03
Unknown
The next step could also be
00:20:37:03 - 00:20:38:02
Unknown
an application.
00:20:38:02 - 00:20:41:08
Unknown
If you have an application form on your website like we do,
00:20:41:08 - 00:20:46:05
Unknown
I like to filter people because if you can't be bothered to fill, to fill up an application,
00:20:46:05 - 00:20:48:23
Unknown
we are not a good fit to work together. So
00:20:48:23 - 00:20:54:05
Unknown
What is your more sensible steps? This is the. This is the invisible funnel that I'm talking about.
00:20:54:05 - 00:20:57:13
Unknown
You let people discover you
00:20:57:13 - 00:21:20:11
Unknown
Then all of the long form content points to this specific video that might change in the future. You can do more of this. Many of Yoursel meanings video sales letter if you will, and you can point the new videos to the new mini VSL, but you are focusing all your energy from social media to get deeper with you first building relationships.
00:21:20:16 - 00:21:29:19
Unknown
And then whenever you have a long form content video, you just point people to watch this main key video. And that key video is got a call to action
00:21:29:19 - 00:21:30:07
Unknown
that.
00:21:30:07 - 00:21:33:06
Unknown
Will make people get in contact with you,
00:21:33:06 - 00:21:35:13
Unknown
maybe talk about how to work with you.
00:21:35:13 - 00:21:37:20
Unknown
That's it isn't that much simpler.
00:21:37:20 - 00:21:40:24
Unknown
And then if you concentrate all of your efforts
00:21:40:24 - 00:21:43:03
Unknown
into creating content that you love,
00:21:43:03 - 00:21:44:12
Unknown
that you are passionate about,
00:21:44:12 - 00:21:47:06
Unknown
everything else is just an effortless
00:21:47:06 - 00:21:47:22
Unknown
system.
00:21:47:22 - 00:22:01:04
Unknown
If you want to go deeper on how to create your own invisible funnels based on content, we've got a workshop that it's called Stress Free Scaling that we've done a few months ago that if you want to access it, follow the link in the description below.
00:22:01:04 - 00:22:09:22
Unknown
The third part of this video is all about launches. What does it make you feel if I say the word launch
00:22:09:22 - 00:22:19:06
Unknown
mean? If you'd never heard it before, it might be exciting. But after you've done a few of those, you know how exhausting a launch done properly can be.
00:22:19:06 - 00:22:21:13
Unknown
And I want to show you quickly
00:22:21:13 - 00:22:23:09
Unknown
what it looks like to actually launch,
00:22:23:17 - 00:22:32:18
Unknown
It's a very powerful practice, and if you've never done it, I recommend you try and you do it because launching is the foundation of many online businesses.
00:22:32:18 - 00:22:40:10
Unknown
But if you're doing coaching and you you have a, let's say mid to high ticket service that you want to sell to fewer people,
00:22:40:10 - 00:22:48:06
Unknown
Launching can be extremely exhausting because you basically spend all of your time throughout the year designing your next launch,
00:22:48:06 - 00:22:50:22
Unknown
And it all starts with setting the date
00:22:50:22 - 00:22:54:11
Unknown
for an online event, usually free
00:22:54:11 - 00:22:57:23
Unknown
it's usually two three months far ahead in the future
00:22:57:23 - 00:22:58:24
Unknown
content calendar.
00:22:59:06 - 00:23:04:15
Unknown
Why? Because you need content to invite people to register for the free event.
00:23:04:15 - 00:23:06:06
Unknown
But once you've got a content calendar,
00:23:06:06 - 00:23:08:06
Unknown
where to send people to register. So
00:23:08:06 - 00:23:09:18
Unknown
registration page.
00:23:09:18 - 00:23:18:01
Unknown
Okay, now that you have a registration page, you need the thank you page as well. And what do you do there to try and monetize as much as possible?
00:23:18:01 - 00:23:19:17
Unknown
You might sell something there,
00:23:19:17 - 00:23:26:13
Unknown
But now that you have a name and emails of these people that may or may not have bought the low ticket product, now what do you need to do?
00:23:26:18 - 00:23:27:22
Unknown
You need to nurture them
00:23:27:22 - 00:23:36:02
Unknown
you need to design emails that talk to people six weeks in advance and constantly remind them that the event is going to happen at some point
00:23:36:06 - 00:23:40:23
Unknown
Of course, you need to pre write all of these emails upfront and schedule them accordingly
00:23:40:23 - 00:23:44:11
Unknown
We use Kajabi. Thankfully we could do all of this stuff in Kajabi,
00:23:44:11 - 00:23:49:09
Unknown
even if you use a software that it's super easy to use like Kajabi, there are many moving parts.
00:23:49:09 - 00:23:51:09
Unknown
then you need to design the event.
00:23:51:09 - 00:23:59:00
Unknown
a training that is needs to be both useful and also sells your product, the product that you're launching.
00:23:59:00 - 00:24:04:03
Unknown
you've got to have a call to action in the training at some point in any shape or form.
00:24:04:06 - 00:24:04:11
Unknown
So
00:24:04:11 - 00:24:07:04
Unknown
what you need, you need email reminders.
00:24:07:11 - 00:24:11:24
Unknown
To make sure that all the people that are registered will actually show up live with you,
00:24:11:24 - 00:24:27:00
Unknown
Hopefully you've done everything half right. You are ready to sell. So the people that actually came live, you would have invited them to maybe purchase a program or have a look at the landing page. So you need another selling asset, which is a landing page.
00:24:27:00 - 00:24:29:11
Unknown
people would buy right there
00:24:29:11 - 00:24:31:10
Unknown
but most of them won't.
00:24:31:10 - 00:24:31:24
Unknown
so you
00:24:31:24 - 00:24:34:02
Unknown
nurture them again.
00:24:34:02 - 00:24:37:13
Unknown
And at the end of the ten seven days close cards.
00:24:37:13 - 00:24:43:10
Unknown
Then when you close card, you cannot make money anymore because you can't open card again, you will lose credibility.
00:24:43:10 - 00:24:49:24
Unknown
So you need to repeat this process regularly in order to have an influx of sale. Every time.
00:24:49:24 - 00:24:53:03
Unknown
this is so difficult to do properly.
00:24:53:03 - 00:24:57:06
Unknown
And I don't want you to do this if it really makes you anxious.
00:24:57:06 - 00:24:58:16
Unknown
it made us anxious.
00:24:58:16 - 00:25:10:17
Unknown
There is a better way, and we can just disregard all of this in a way that is way simpler and way more useful both to you, your clients, and for people that want to join.
00:25:10:17 - 00:25:12:08
Unknown
Because there are different types of people.
00:25:12:13 - 00:25:14:15
Unknown
If we don't launch, what do we do?
00:25:14:15 - 00:25:17:01
Unknown
You still need people to
00:25:17:01 - 00:25:34:23
Unknown
convert from social media watcher follower into client. And that might be a big gap, especially if you have a mid to high ticket product. So how do we fill the gap. Because the launch does all of that. The launch builds credibility. Gives a little bit of content for free.
00:25:34:23 - 00:25:40:15
Unknown
So they get acquainted with your way of teaching. They get a free training. So builds lots of,
00:25:40:15 - 00:25:44:06
Unknown
goodwill and all of that. How do we do this without launching at all?
00:25:44:06 - 00:25:45:16
Unknown
I believe that
00:25:45:16 - 00:26:01:16
Unknown
the 1% of people that are willing to become a high tech client are the ones that don't need much convincing. That if you've build relationships properly before, they don't need all of these sales tactics.
00:26:01:22 - 00:26:29:16
Unknown
They don't need to jump on a five day challenge with you. They don't need to watch a 90 minute sales pitch from you if they've already consumed your content, and your content has been designed properly for you to explain over your life, your story and your message. So instead of doing launches, what we do is every time I feel like they need my curriculum for my clients, there is a gap, or I get asked the same thing more and more.
00:26:29:16 - 00:26:30:11
Unknown
It's because
00:26:30:11 - 00:26:43:23
Unknown
I need to create a new piece of content, a new piece of information for them to fill that gap. For example, it might be, about the invisible funnels. We've done a workshop for that. There's a link in the description. We've done a,
00:26:43:23 - 00:26:49:22
Unknown
deep dive into the whole model, model step by step, which we call stress free scaling.
00:26:49:22 - 00:27:03:03
Unknown
Because I know we know that scaling is stressful. So we called it stress free. We have a workshop for that link in description. So every time we get asked by our clients something specific,
00:27:03:03 - 00:27:11:09
Unknown
What we want to do is create new content for our paying clients, and also make it accessible to the public if they want to.
00:27:11:09 - 00:27:11:22
Unknown
So
00:27:11:22 - 00:27:14:07
Unknown
if I need to do a specific training on something,
00:27:14:07 - 00:27:19:20
Unknown
I'm going to make a workshop out of it and I'm gonna invite the public for it. So what I do is not a free event.
00:27:19:20 - 00:27:42:01
Unknown
It's a paid event, but it's a low ticket event. So maybe it's a $100, so maybe it's 200. Maybe it's 300, depending on how many days you decide to run it, for how many days you actually need to deliver value. This is not this is not a sales pitch workshop like disguised as a workshop. This is actually a piece of content that your client will benefit from.
00:27:42:03 - 00:27:43:18
Unknown
This is how good it should be.
00:27:43:18 - 00:27:44:01
Unknown
maybe
00:27:44:01 - 00:28:01:05
Unknown
on a live setting where you can also ask questions, it becomes very valuable because people are not committing to your high ticket. Coaching or mentoring just yet. They get to go deeper in one specific topic with you life, and also ask your question.
00:28:01:07 - 00:28:24:12
Unknown
Then when you are there with them, the only focus that you need to put into the event is to help your clients held to help the people that are actually attending the workshop in the best way you can. So you're not selling your mind is not about selling is about adding value. And just invite people to become clients if they want to.
00:28:24:13 - 00:28:44:23
Unknown
Maybe you have a few openings this month. You just tell them I've got three openings for my 1 to 1 coaching and mentoring program. If you want to learn more. There is a button underneath this video. Click it and fill up the application if you want it. That's it. That's your selling, which is of course not hard. It's not pushy.
00:28:44:23 - 00:29:07:09
Unknown
It's just you are coming from a place of serving, which is where we want to be all the time. Like the good, the good guys, the good girls. They only want to help people. And this is how you do it. Just help people. But also, you got to be self-confident in a way that you want people to work with you because you want to have more of them, and you do that with just soft call to action.
00:29:07:10 - 00:29:14:04
Unknown
Guys, I've got a few openings. You're interested. Click on the link below. Now let's move forward with the training. That's it.
00:29:14:04 - 00:29:34:07
Unknown
You shouldn't be doing this because your desk for clients. You should be doing this to help your clients. If you don't have any clients yet, do your research around your dream client and see if you can find a topic a specific back complete topic that you can unpack in a workshop and deliver that for the first time.
00:29:34:09 - 00:29:57:21
Unknown
Deliver that. Even if nobody signs up, it's better if nobody signs up. Then having 100 people in the free event and nobody buys because it will make you feel much worse. But if you do it this way, you don't grow your list of freebie seekers. You grow a list of buyers which every time you drop an offer, they're already sold on you because they've already bought from you.
00:29:58:01 - 00:30:29:13
Unknown
This is the power of not launching any more, and the way you promote this workshops is not across six weeks, because it is going to be exhausting for you to create content for a long time. It will burn you out. It will exhaust your audience as well. So if you just casually dedicate one third one fourth of the month for promoting a workshop that you want to do that specific month, that's more than enough for people to say, that's for me.
00:30:29:13 - 00:30:51:01
Unknown
That's not for me. The rest of the month, you just create content that allows you to get discovered, that allows you to get deeper with people with long form, that allows your content to send people to the mini VSL, the the video that explains everything of what you do and also send people to your applications on your website or sending you DM.
00:30:51:01 - 00:31:15:07
Unknown
So it's kind of like an evergreen, invisible funnel. But workshops are really good because they are a way to make people jump from becoming a free watcher online into paid customers for once, and then being way more committed if they are thinking about becoming a 1 to 1 client or higher ticket clients, depending on what service you're providing.
00:31:15:07 - 00:31:19:18
Unknown
This three part system, it's all based on
00:31:19:18 - 00:31:43:08
Unknown
a new set of standards and boundaries for your life. This is how we came up with this. We came up with this because we decided we wouldn't want to tolerate anymore the stress around launches, the the stress around creating mindless content online. We just wanted to help. We wanted to do the things that we love the most, which is helping people, serving people.
00:31:43:10 - 00:32:04:02
Unknown
And we also want to make money because we want to have a specific lifestyle. This is the process that we make all of our client go through. But starting from us, putting ourselves from in the first place and reverse engineer how to get there, reverse engineer how we can tweak and pivot a business that maybe may be complex right now, may be a mess.
00:32:04:06 - 00:32:27:23
Unknown
And you you may be in this spinning wheels of launches and content and you even thinking about quitting. And I don't blame you, but what I'm telling you with this video is that quitting is not the only solution. Business doesn't have to be terrible. Business doesn't have to be hard. You can design a business that is around your lifestyle and there is a way to do it.
00:32:27:24 - 00:32:51:04
Unknown
Now in this video, I explain to you bits and pieces of how you make it. Do it. If you want help on applying this process and tailor a process that is perfect for your lifestyle, this is what Alice and I do every day with our clients. If you want to become one and want to check if we have some openings, there is a link in the description below where you can see if you can apply, and it's a good fit for you.
00:32:51:04 - 00:33:14:20
Unknown
And I
00:40:09:11 - 00:41:01:03
Unknown
And I
00:44:45:21 - 00:45:14:02
Unknown
And I
