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Unknown
Yesterday I spent the whole day with my father. We catch up every now and then, but usually it's when we want to share some quality time together. And he asked me,
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Unknown
is your business going okay? Because, well, first of all, he doesn't speak English, so he doesn't understand what I'm doing. I felt like he needed some kind of reassurance that I was doing okay.
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Unknown
And I said that not only I'm doing okay. I'm actually working with very inspiring people lately, and all of the people that contact us on the website on our application form to work with us. They are exactly the people that we want to share time and guide them towards the right direction. Like for the first time in a long time, I feel like I'm building something that has got purpose behind it.
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Unknown
That makes me wake up excited every morning to work with our people.
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Unknown
I want to open up the Voxer application to see if I receive some messages from our clients, and see what they've done with the guidance that we gave them. So yes, that I feel great and everything is fine,
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Unknown
If this is not happening for you, because the clients that you're attracting right now are not exactly the right people that you want to spend time with. And you feel that they're not in alignment with what you want to do long term. Maybe it's got to do with
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Unknown
how you niche down. If you have niche down. And I know that
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Unknown
We spoke about niche, top to bottom. We all know what that means, but not until recently I realized what it actually means and how we can put it in practice
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Unknown
Because, for example,
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Unknown
a niche is not just,
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Unknown
single mothers that want to lose weight. It's not just profession that want to start a side project. It's not that. It's not that I feel like
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Unknown
if we try and define the avatar that way, we are always going to struggle because it will feel disconnected. It's just you feel like you're only speaking to one very tiny class of people that you know, many other people might have the same problem, and I think that's what niche is.
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Unknown
Let me give you an example of something that happened in one of our sales calls.
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Unknown
Hi friend. This is Iacopo and Alessia.
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Unknown
And
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Unknown
This person decided to book a call with us only after she saw our. Well, of course, she saw some videos. She knew everything about our model because we made sure that our watchers know everything about what we do. But also, she said, I watched your homepage and I decided that you were the people for me and I just want to show you
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Unknown
what I consider niching down and how we apply this concept on our home page,
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Unknown
not trying to convince anybody about anything.
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Unknown
And I just want to show you what was the exact words that said, oh my God, yes, I need this for my business too. I need to work with this guys.
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Unknown
first of all this is not a copywriting course.
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Unknown
This is this just me trying to, make you understand how important it is for you to really be clear on the type of people that you want to work with and how you talk to them in a very practical way.
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Unknown
when I wrote this home page one day, I woke up really frustrated about,
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Unknown
all of our website, not being in line with what we wanted to do.
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Unknown
And then I decided, you know what? I'm going to scrap all of that, and I'm going to start writing it from a perspective of what would I write if I had nothing to lose? I didn't want to attract
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Unknown
sales. I wanted to just talk to the people that I want to help. And this came out, and I forced myself to forget everything about copywriting that I learned up until that point, because I saw, let's think with my head for once, I know all of the trick in the book.
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Unknown
I I've listened to the gurus, I've applied many things they all worth. But what if I do something that
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Unknown
broke all the rules and see what happens? It's a test. Who cares right? This is how I build this page.
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Unknown
So if you go to Profitable talent.com, I'm on the page right now.
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Unknown
The first thing you see above the fold on the page is this big statement.
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Unknown
okay, we have two three seconds to hook you to keep on reading this page,
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Unknown
and we're not going to do that.
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Unknown
If you are not serious about simplifying your business and skills sustainably this time, please close this page now.
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Unknown
The energy behind this big hero section
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Unknown
was coming from the place of
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Unknown
learning from all the copywriting books that the hero section is the section that hooks people to read more and potentially signing up for your email list.
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Unknown
But now in 2025, moving forward, we've all seen the same freaking websites. Everybody's trying to get our email and name just to sell us something on the back end.
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Unknown
So what am I doing here? I don't want to be labeled as just another marketer out there because I'm not I don't consider myself a marketer at all. So how do I
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Unknown
stand out from the crowd without being needy of getting name and emails? I actually send people away saying, you know what? I don't care about convincing you if you're not interested about
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Unknown
simplifying their business because it's overwhelming right now.
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Unknown
The right people are tired of doing traditional marketing will stick around. I know that this is the intent of this page. I want to stand out because I'm not one of those. So if you if you want one of those guys, go with a one of those guys, not me. Otherwise, if if you are serious about simplifying your business, scroll down.
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Unknown
And when you scroll down I tell them, are you still here? Awesome.
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Unknown
And then I want to address the elephant in the room immediately.
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Unknown
I want to filter out the people that are not right to read this page. So if you are not interested in like online business burnout mindset, simplifying, making money, surely this page is not for you. And I say it in a very colloquial way, but the elephant in the room is usually everybody wants you to download their free resource because then they can have name and email, have them in your in their list and sell you something.
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Unknown
So what I want explicitly, explicitly say here is that if you are looking for a free resource here, you won't find any no lead magnets.
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Unknown
This way you don't waste time downloading a resource. You never even look at.
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Unknown
Our business say simple while we keep our list clean from freebie seekers. Win win.
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Unknown
If instead you're interested in actually simplifying your business, scroll down
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Unknown
this very sentence. This very block
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Unknown
made one of our prospective client book a call with us because they said
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Unknown
that was amazing. I don't I never seen that before. And and I feel like I've been doing so many lead magnets and I've being burned out because I don't know how to convert ten free people into paying people.
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Unknown
It's becoming exhausting. And I was amazed that you do exactly the opposite.
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Unknown
And that's when I realized when I follow my heart
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Unknown
and I emanate the right energy, the right people will respond.
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Unknown
So this is one of the ways you can niche down. It's not just copywriting. It's not just messaging is what is the energy behind what you want to do.
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Unknown
Because that really it's something that people can sniff and perceive
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Unknown
if you are, if you're a sleazy and desperate because you need another client to pay the bills, you will write different type of copy. You would create different type of videos and people will feel that. But I want you to be open for once and forget everything you learn about copywriting, content and sales and marketing and all of that, and really say and write things that only you can say because you're unique.
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Unknown
We've had another call the other day with a person that already has an online business, very successful online business. He's running a sales team with setters and closers and yes, of course is traveling. The world is making good money, but the business is exhausting.
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Unknown
It's very complex.
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Unknown
He jumped on a call with us, but he didn't go through a five day challenge or a webinar, or he didn't get into our email list at all. And he said in, in the quote, like, if I had to watch a webinar, if I had to believe in a magic pill, I wouldn't have book call with you.
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Unknown
So if you consider
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Unknown
all of the people that you are trying to attract using direct response marketing
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Unknown
are basically all of the people that you don't want to work with, because at at the level that I want to play with, at the level that I want the people that I want to help to be, it's a completely different game,
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Unknown
you only realize this when you say, you know what,
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Unknown
I know I should be following these basic marketing rules, but I don't want to because it doesn't feel good.
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Unknown
It doesn't feel aligned with aligned with myself. And I'm going to try something different. When you start having your own voice in everything you do, that's when people will show up and there is no way anybody can guarantee you how the system is going to work, how it's going to play out. Of course, for our clients, we have a specific path to uncover all the layers of, your values, your ideal client profile, your your avatar, your method, your content structure and strategy.
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Unknown
Of course, everything is
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Unknown
has got to be there. It's got to be structured if you want to help somebody going through a path. But at the end of the day,
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Unknown
you have to walk the path. You have to be the one that says, you know what, I really want to embrace my values. I really want to embrace who I truly am, and I want to really start from scratch and willing.
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Unknown
That's the difficult part that many people are struggling with, willing to
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Unknown
slowly let go of things that drag you down. Why do you keep that person in your team? If it's something underperforming and it's really expensive, why do you have a team at all? It's because you're maybe your model is not exactly profitable. It's not exactly correct for what you're trying to do.
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Unknown
Why are you creating content that is boring for you and boring for your ideal clients? But you keep doing it because that's what's worked in the past. That's what I suppose worked because the gurus say so. We should stop saying and doing all of the things that other people told us to do. What would you do if you had nobody else to listen to?
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Unknown
This is what I like to do. I like to empower people with the wisdom they already already have, because for the longest time I saw I didn't have any. For the longest time, I thought I had to follow the path for somebody else. Why do I have to reinvent the wheel? I spent years studying this stuff. For what?
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Unknown
Just to be a copycat of somebody else and never really feel like myself, and then losing the sense of self at some point, and really struggling to find my way back because my bought my way back, was simply trying to stop this noise in my head and go for what feels good in my heart. Then, when I realized how much I was worth and my ideas and my values, my experience, what it's worth, I started doing things that felt good right here.
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Unknown
And then created a different set of structures and principles that now I can share with my clients. So long story short,
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Unknown
try it. Understand the frustrations and aspirations, fears and needs of your ideal clients
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Unknown
and talk to that in the way that it feels good to you. Being bold, being somebody that blazed the trails for for the industry as well.
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Unknown
Be you remember why you got in this industry in the first place and be authentic, because we are all tired of fake, of people that are trying to get something from us. That time is over. Now it's time for building authentic, authentic brands and to shine. To be useful in this world, to be, to be important.
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Unknown
And I hope you're not going to listen to me either. Just close this video and do something amazing that feels good to you today.
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Unknown
And I
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Unknown
And I
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Unknown
And I
