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Unknown
There's something I wanted to share with you today, and it is about
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Unknown
how do we feel good in our own skin when we are running our business.
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Unknown
Why do we always find so confused about what to do? What type of offer to have, what type of content, what type of platform we should go to? Do we need to launch?
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Unknown
How do we do it? All of these questions
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Unknown
are daunting us. Every time we have a doubt, we look for help outside. We look for the guru, for the coach, for the expert that has done it before. Because we don't want to invent the wheel. I've done it for years,
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Unknown
and I realized that my insecurity was disguised by a very sensible logic.
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Unknown
I don't want to reinvent the wheel. Therefore, I'm going to copy somebody else's framework
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Unknown
Hi friend. This is Iacopo and Alessia.
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Unknown
And
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Unknown
because there is so much information out there. You can literally learn from anybody in the world because they've proven that a concept works, so you can acquire it and apply it into your business.
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Unknown
And that's when the confusion starts.
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Unknown
You start doing things that other people you know have worked for other people, but then to make them work, you have to work maybe ten times more because you are not aligned to those values.
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Unknown
You're not aligned to the methodology that they want to use.
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Unknown
For example, launching
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Unknown
if you ever launched a product online, you know how difficult it is.
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Unknown
You've got to plan out your content. You need to set the date for a free event. You need to have a registration page for people to go through. You need to have email sequences for people to be reminded they need to show up.
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Unknown
Then once they show up in your live events, you've got to pitch your product at the end. It just feels heavy. And very few people can manage a successful launch because it requires lots of effort, lots of planning, lots of team as well.
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Unknown
And we just assume we have to do it.
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Unknown
Like if you are a small content creator, you want to run a very lean business model and you're trying to launch and you have launched in the past and you had some success.
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Unknown
I'm here to tell you that you don't have to do anything that is not aligned with your values.
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Unknown
But you might say, yeah, but if I don't launch, how do I make money? Right? But that's
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Unknown
that's a that's a technical question. The first the questions that come the need to come before is
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Unknown
they are what is the lifestyle that I want to live what I want, what I want to launch every, every 2 or 3 months or every six months or every every year.
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Unknown
Do I want to do that or not? Do I want to work like crazy for maybe a big payday? Or maybe a big disappointment?
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Unknown
Am I tolerating that
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Unknown
assumption about how I should run my business and assuming that's how I should do it?
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Unknown
This is what burned us out for 6 or 7 years. Running a business where
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Unknown
we took frameworks from all over the place, what type of content we had to create, how do we create a, a product?
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Unknown
How do we launch it? How do we keep people engaged? Nothing was based on what we truly believe was aligned with our values.
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Unknown
Unfortunately, many of us are going through this process of discovering what's not working for them
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Unknown
and only through burnout or getting very close to burnout. We start saying, enough, I either quit or I need to find a way that is doesn't feel so heavy.
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Unknown
And literally our job now.
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Unknown
I think we found the breaking point at some point. We started saying, okay, I'm not doing videos anymore. How do how else can I drive traffic? And I'm not I don't want to do launches anymore. How else can I sell my products? When you start asking questions
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Unknown
that nobody's asking before,
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Unknown
your brain start giving you different answers.
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Unknown
But if you really trust your intuition, you'll find much better ways.
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Unknown
For example, I hate launching and I decided I don't want to tolerate launching anymore. Or at least not a launch with like six weeks runway and build up to it. I want to do launching that makes me feel
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Unknown
happy when I do it.
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Unknown
How do we do that?
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Unknown
Like for example, just to give you an idea what we when we launch something, I don't I don't launch a product. I
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Unknown
if I feel like one of my clients need a specific training,
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Unknown
I set up a workshop and I sell it to the public.
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Unknown
I probably I promote it for a week and that's it. But the workshop is for my clients anyway, so I'm happy to do it.
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Unknown
I'm coming from a place of serving, and that's how I want to launch in the workshop to the new people that they are new to. My ecosystem. I might say I have few spots available for 1 to 1 coaching. If you want to join, click the link below. That's as much selling that I want to do.
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Unknown
Maybe content.
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Unknown
I personally hate Instagram and I tell everybody I don't. I hate Instagram and Instagram hates me back. So it's pointless for me to force myself to do Instagram. Yeah, but everybody's on Instagram.
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Unknown
Well, I don't care because it's a platform that repels me. I think I'm stuck at 300 subscribers, has been like this for at least two years, and I don't want to grow subscribers.
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Unknown
I want to grow a community of people that believe in my values, not because they need to follow me, but because I am deeply passionate about them. Following their own values. This is what I truly believe in, and the joy that gives me when we work with clients is not telling them all of our strategies on how they can make money and attract more people, which is of course part of the process.
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Unknown
But it's mainly
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Unknown
uncovering all of these layers of assumptions that they have and they've used for their business
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Unknown
that's ultimately ruined their life.
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Unknown
So my question to you is, how many things are you tolerating in your business, in your life for the sake of growth?
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Unknown
Instead of being a follower,
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Unknown
become a captain on your own ship.
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Unknown
If there is something that you don't tolerate, if there is a team member, there is underperforming and you are sort of letting
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Unknown
you don't want to let it go, but you know that you want you want to. Why you're not doing that.
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Unknown
If you are doing content that is draining your soul and you feel exhausted after a day of producing,
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Unknown
why are you producing content like that?
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Unknown
If you are selling in a way that doesn't feel energizing for you, why are you doing that?
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Unknown
I want you to uncover this layer so that you ask yourself different questions.
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Unknown
Allow yourself to
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Unknown
explore a universe, a world of possibilities where if you don't tolerate something, you can literally scrap it and delete it from your consciousness and come up with a different solution.
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Unknown
I'd like to. I'd like you to learn from everything that you find online, but also trust your intuition
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Unknown
for you to really come up with your next thing.
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Unknown
Maybe you can come up with the next funnel, with the next strategy, with the next way of doing content that everybody will follow at some point.
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Unknown
It only takes you to really be aligned with who you are and what you truly believe in.
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Unknown
To make a business that it's a reflection of what you want.
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Unknown
And I
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Unknown
And I
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Unknown
And I
