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Unknown
This video is probably not going to perform. But here's what I would say if I didn't care about views.
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Unknown
Together we my wife, we build a business that generates 10 to 30 cam month without launches, without team. Only working 3 to 4 hours a day. And this is what I usually say on camera, because first it's true.
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Unknown
Second is what I trucks views. But here's what I never say on camera. And it's something that you might be going through as well.
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Unknown
Hi friend. This is Iacopo and Alessia.
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Unknown
And
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Unknown
sometimes I wake up in the morning with pressure.
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Unknown
The pressure of my videos getting views, the pressure of my website, producing inquiries to work with us,
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Unknown
the pressure of people joining our email list.
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Unknown
These feelings happen to everyone, even the one that they look like. They're crushing it. They do every now and then. Wake up to this with this type of pressure, with this type of insecurity. Because if you don't get views, if you don't get new inquiries, if people don't join your ecosystem,
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Unknown
your brain immediately goes into panic mode and says, well, there's something must be wrong.
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Unknown
You start second guessing yourself, is my offer not good? It's my do my video suck, or do I make it clear why people should join my email list and why they should work with us? All of these things,
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Unknown
they get you down the spiral of imposter syndrome.
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Unknown
So because of this very reason, I feel like creators and online entrepreneurs, they basically create two businesses for themselves.
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Unknown
One is the one that needs to gain clients, and another is the one they actually want to run.
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Unknown
For years, my wife and I have only built the first kind,
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Unknown
the one business that needed to perform. So everything was in function of performance, meaning we needed to get the views because we needed to get up things to our email list and then sales everything. And I mean absolute everything was around conversion money, making the business work no matter what.
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Unknown
So many people are now realizing that they've been running their business that way for ever, maybe since the beginning.
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Unknown
And the reason why your business feels heavy. It's because it has to work.
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Unknown
This is the reason why, before you force yourself to record videos, you spend hours researching on Google, on, on YouTube, or maybe using AI tools to find the right hook, the right titles, maybe doing spending hours on SEO that doesn't even exist anymore on YouTube, and trying to find the right keywords to say so that finally, when you spend time recording videos which you hate,
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Unknown
at least they're going to convert.
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Unknown
They're going to bring me some more traffic so that they can finally sell something on my website.
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Unknown
That is the type of content, the type of work that drains you.
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Unknown
It drains you because you have you speaking frameworks. The three steps to lose weight as a vegan. The main thing that I wish I knew when I started all of these templates and framework that there are proven strategies. Somebody is made, some money with it. Somebody had success with it. So we think, why do we have to reinvent the wheel?
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Unknown
I'm going to do more of what has been working for others. And and I know, I know firsthand this was me for so many years, I've tried to just replicate success. And to some extent, we have replicated success. But along the way, we we lost our soul. And because we never created frameworks on our own or not until recently, thankfully.
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Unknown
But that is where so many people get confused.
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Unknown
When you spend so much time, for example, creating content that has the right title, the rise thumbnail on the right hook and the editing is engaging and you've got graphics, you've got B-roll, you've got transactions, transitions.
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Unknown
everything looks perfect, ticks all the boxes. But then when you publish it,
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Unknown
you resent yourself for some reason because when you look at it, you feel to you.
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Unknown
It feels
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Unknown
kind of fake. It's it's not you. It looks overworked.
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Unknown
All because you feel like that video needed to perform.
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Unknown
On this specific channel, I think I've spent about one and a half years publishing. Not regularly, but publishing videos that were like that, that follow that sort of template. This is what I've started to grow. Lady dancer tips to 220 plus thousand subscribers. It worked. So I was going to implement the same strategies here in Profitable Talents because I know they work.
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Unknown
But then everything fell so heavy. And yeah, the video looked amazing actually. I used to pay an an editing agency $300 per video, which were absolutely brilliant, but the heaviness of, designing, producing and actually publishing was exhausting. And not only that, I didn't get much result from those apart from, yes, some views, some subscribers. But what for?
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Unknown
I was training my audience to expect Netflix level production quality with, Wikipedia level of insights,
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Unknown
and I was forgetting myself in the process, and I really didn't want to do it anymore. So I feel like at some point a switch happened and I decided that that that was enough. I didn't want to deal with all of that.
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Unknown
I knew I had to do videos, but I didn't have didn't have to do videos. I wanted to create videos to share what I really thought about things. Why don't I just create stuff in a way that feels light to me?
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Unknown
Why don't I just share things that I feel true to my bones and just release it without all of the bells and whistles? So the first thing I did, I said, you know what? I'm going to let go of my editing agency.
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Unknown
I don't want to do fancy editing anymore. I want to attract people that have more than 22nd attention span.
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Unknown
If my YouTube graph looks like at the beginning people are dropping off, I don't care because I don't work for vanity metrics. I don't work for watch time. I work for really sharing what's true to me.
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Unknown
And
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Unknown
of course, I would still research what would trigger my dream clients what what they're going through every day and speak about that, but in an honest way so that I can resonate with them.
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Unknown
Like in a video like this. I don't I don't have a big script for this video. I just have an idea on what to say. I'm just going off on a tangent based on what I feel is true to me. And when I started doing videos like this, which I think it started a few months ago,
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Unknown
something happened.
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Unknown
I wasn't, of course, getting as many views as the polished videos, but I started to see like the watch time was, oh, really low. But there was a thick bottom layer of people that watched the whole video all the way through and videos. They only had less than 200 views.
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Unknown
Got me clients that ended up investing thousands of dollars to work with us.
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Unknown
Actually made a video about this and I see if I can link it somewhere here.
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Unknown
And bear in mind, when I started doing this, I had a voice in my head saying,
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Unknown
you're wasting your time because you're just following nobody's rules. Like you're going, you're going solo here and
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Unknown
and while I had that voice in my head, I. And while I was ignoring that voice in my head, my heart felt lighter. Because when I then watched the videos that I was producing, I felt like, I could finally breathe, a breath of fresh air and finally something that I can stand by fully without having to
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Unknown
embellish with so many transitions and graphics and B-roll, is just to confuse people, to make them stay in watch.
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Unknown
That's when the right people started coming to me. The right people started applying to the website. From then I discovered, because I've asked them
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Unknown
from videos that didn't even have a call to action, and I was under the illusion that, yeah, you have to tell people what to do, otherwise they they'll get confused or go away.
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Unknown
I, I am under the assumption that people that follow me are incredibly intelligent.
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Unknown
They find their way around the website, especially if I put the link right below the video. I make it easy for them, but I don't spell it out for them like a dumb.
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Unknown
you are not dumb. You're intelligent. And this is why I'm creating videos like this.
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Unknown
This video is not going to perform them because it's not made for a broad audience. I'm not trying to capture everybody's attention like Mr. Beast. Beast does. I am only speaking to a very narrow type of audience coaches, creators, online entrepreneurs that they got lost in the way of funnel building, funnel hacking, promotion ads. The offer, building communities, building brands.
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Unknown
And they've tried everything and they've had enough of all of this noise, of new strategies, new marketing tactics, new sales gimmicks and many chat automations and all of that stuff,
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Unknown
when what really is important nowadays is people with with all this noise, with all this AI helping us doing literally everything. Where are the people, the real people? Can we trust anyone?
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Unknown
I don't know you, but I don't trust anything I see anymore.
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Unknown
Everything can be faked. But the only thing that cannot be faked, it goes in authenticity. And by creating videos, there may be a little bit longer.
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Unknown
You can check out the energy of the person. You can breathe their energy. It doesn't really matter what they say. At the end of the day, you know when you vibrate at the same frequency with somebody else and they are speaking the truth, you can sense it.
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Unknown
These are one of the highest skills of human beings. We are BBS detectors. We know when somebody is telling a lie from a mile away.
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Unknown
Therefore, if you find yourself
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Unknown
micromanaging your funnel, controlling every step of your content creation, trying to maximize every second of your waking life to try and make the most out of it. But then the more you do this, the more it feels heavy and draggy and there's no way you can gain momentum. It's because
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Unknown
you need to let your body breathe.
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Unknown
You need to let your authenticity, your true self, come out and forget about all of this stuff. You started marketing. You know how to sell your stuff. Your offer is good enough. You have passion to help others. That's all. The only thing that matters
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Unknown
you don't need. And here's the thing. This is the point of the video. You don't need views to get validation.
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Unknown
You don't need new clients to get validation. You already know that you know your stuff. So come from a place of authenticity. Speak what you really think about things, what your convictions are, what your big ideas are, and be proud of your products, of what you've shared, your experience because your experience matters.
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Unknown
When you lean into your more relaxed self,
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Unknown
when you are more of yourself, you're teaching people that that's okay, that there can be more of themselves too. It doesn't matter if nobody's done it before in the way they've done it. If it feels boring, I don't care how much this video is going to perform, the only thing I care is that now I feel a little bit lighter.
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Unknown
I want it to say this stuff I wanted to share with you. Somebody will resonate with it.
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Unknown
If you resonate with this, let me know in the chat.
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Unknown
If you also wake up some times in the morning with the pressure of performing, and let me know how you get out of it, I want to know. I'm curious to know how you are. You overcome these things because that's that's what business is. So it's all about regulating our nervous system. So this is what I would say if I didn't care about the views.
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Unknown
And I
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Unknown
And I
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Unknown
And I
