What "Ballet for Adults" Taught Me About Marketing | Ep 87

When we stumbled into the tiny niche of ballet for adults, it was full of objections, resistance, and reasons why it “shouldn’t” work. But it forced us to master the fundamentals of marketing, lessons that still shape the way we build and grow businesses today.

In this episode, I share 3 big lessons we learned:

1️⃣ Why brand clarity is everything when your niche is small
2️⃣ How to craft irresistible offers that lower the barrier of entry
3️⃣ Why more products don’t mean more sales (and how to avoid the “spaghetti monster” business).

If you’re in a tricky niche or feel like you need to convince people to work with you, these lessons will change the way you think about marketing.

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